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1	Computer and Mathematics	ABS-85
Implementation of Incoming Mail-Based Disposition System Android Cloud Firebase Platform at the Universitas Muhammadiyah Sorong Hermansa Hermansa (a), Murni Murni (b), Rendra Soekarta (c), Teguh Hidayat Iskandar Alam (d), Irman Amri (e) (a,b,c,d) Informatics Engineering Department, Universitas Muhammadiyah Sorong, Sorong, Indonesia (e) Industrial Engineering Department, Universitas Muhammadiyah Sorong, Sorong, Indonesia Abstract The General Administration Bureau (BAU) is a part of the rector^s office that manages the processing of incoming letters at UM-Sorong. Incoming letters managed by BAU often experience problems in terms of disposing of incoming mail where the disposition system is still running manually so that the data on the disposition of incoming mail is easily lost and damaged. The system design method used is the Waterfall method. This method is a design stage commonly used in building applications or software starting from Requirements definition, System and software design, Implementation and unit testing, Integration and system testing and the last stage, namely, Operation and maintenance. Based on the results of the research that has been done, the first is that with this system letter documentation can be done by converting data in the form of softcopy PDF so that it has a backup that can minimize the occurrence of lost. Second, storage becomes more organized and data retrieval becomes easier because it can be searched using the origin of the letter. The third is this system, the leader can do dispositions in real time and anywhere, and can monitor the recipient of the disposition. Keywords: Inbox- Android- Firebase- Realtime. Share Link | Plain Format | Corresponding Author (Muhammad Syahrul Kahar)

2	Computer Science	ABS-2
Detection of Spatio-Temporal Hotspot using NBR and dNBR for Quality and Strength of Clusters Dita Baitu Rahmawati(a), Rita br Purba(a), Indra Ranggadara(a*), Nia Rahma Kurnianda(a) a)Faculty of Computer Science, Mercu Buana University, Indonesia *indra.ranggadara[at]mercubuana.ac.id Abstract Hotspots are used as an indicator of land and forest fires. This study applies the NBR and dNBR index features to identify the hotspots spatio-temporal density based on the burn severity index. Image data in this study were obtained from the Landsat 8 OLI satellite used to detect fire areas in Katingan, Central Kalimantan, an area of peatland and forest. The image data period used is from July 2019 to December 2019, with the clipping process as preprocessing and NBR and dNBR as feature extraction to detect hotspots. Furthermore, the results of feature extraction hotspots are clustered using the DBSCAN algorithm, then analyzed using the Silhouette Coefficient to define the quality and strength of the clusters. This research provides a value of the highest Silhouette Coefficient is 0.90771, which is found in the dNBR index feature from July 2019 to August 2019, which results in two clusters. This shows that the cluster formed has a strong structure, so it is concluded that the dNBR index feature has better quality than NBR in identifying hotspot areas. Keywords: DBSCAN, dNBR, Hotspot, NBR, Silhouette Coefficient, Spatio-Temporal Share Link | Plain Format | Corresponding Author (Rita br Purba)

3	Computer Science	ABS-36
User acceptance test of an enterprise system based on software requirement specifications Ashari Imamuddin(1)*, Rizal Broer Bahaweres(2), Detia Jumral(2), Ahmad Shukri Mohd Noor(3), Ahmad A. Al Rababah(4), Umar Tsani Abdurrahman(1), Mohamad Anas Sobarnas(1) (1)Computer Science Department, Sekolah Tinggi Teknologi Muhammadiyah Cileungsi, Indonesia (2)Informatics Engineering Department, Universitas Islam Negeri Syatif Hidayatullah Jakarta, Indonesia (3)Faculty of Ocean Engineering Technology, University Malaysia Terengganu, Malaysia (4)Department of Computer Science, King Abdulaziz University, Saudi Arabia *Email: ashari[at]sttmcileungsi.ac.id Abstract Since the main function of the user acceptance test of any software system is to evaluate, verify, and validate the quality of the software in order to decide it can be accepted to the operational environment. The paper proposes a user acceptance test based on software requirement specifications which was conducted for an enterprise resource planning (ERP) system named Qinova. The methodology of this study is by exploring the software requirement specifications and developing functional requirement dependencies matrix (FRDM) and Module Dependency Network (MDN). This matrix is used to describe dependency between functionalities within the system, a functionality (R) is a determinant if other functionality (S) depends on the R functionality. The S functionality is dependent. The matrix is the foundation of developing test scenarios to determine that R functionality has to be tested prior S functionality. The MDN describes dependency between modules within the software. Then, we developed the test plan, the test scenarios and test cases. The stages continued by the quality assurance (QA) team conduct the testing and rise issues and bugs found in the test processes. Then, the technical team carried out the findings by resolving the issues and fixing the bugs. Performing of testing and bug fixing were done incrementally in a loop until all found bugs were resolved. The study conducted the four rounds of testing and the results respectively showed that 80% pass of 82 test cases in the first round, and successively 63% pass of 10 test cases, 67% pass of 4 test cases, and 100% pass of 2 test cases until the last round. All bugs resolved after the fourth run. The research produced a model in performing the requirements-based user acceptance test and the UAT results indicated that the system can be accepted in the operational environment. The FRDM and the MDN drove the team in prioritizing the execution of the test cases and it is helpful to minimize findings during the test. Keywords: enterprise system, ERP, software requirements, software evaluation, user acceptance test, test results, test scenario, test cases Share Link | Plain Format | Corresponding Author (Ashari Imamuddin)

4	Computer Science	ABS-106
Digital Library (Kadigi) System Modeling as an Effort to Improve Culture of Literacy in Public Reading Parks Donny Fernando, Dentik Karyaningsih Faculty of Information Technology - Serang Raya University, Faculty of Information Technology - Serang Raya University, Abstract In Indonesia, there are currently 4,414 Taman Bacaan Masyarakat (TBM), or public reading parks, which are registered with the Ministry of Education and Culture and in Banten, there are currently a total of 243 public reading parks that have been registered. However, the survey on management of public reading parks in Indonesia conducted by Lentera Pustaka Public Reading Park (June 30, 2019) concluded that 64% of reading parks in Indonesia were visited by no more than 30 children [4]. The development of digital technology today certainly brings challenges and opportunities in improving the culture of literacy in society. One of the current challenges is the high internet penetration among the younger generation, which is not accompanied by healthy internet behavior. However, digital technology also has the opportunity to expand the penetration of public reading parks, reading houses, public libraries, and literacy communities so that it can directly increase the number of public visits to public reading parks. In addition, public reading parks are still managed conventionally and the use of information technology in public reading parks is not optimal. This study tries to develop a digital library software with the name e-Kadigi, which was developed based on the needs of the public reading park. System requirements are identified and analyzed using the Open Group Architecture Framework (TOGAF) in order to obtain a complete overview and a comprehensive approach to designing, planning, implementing, and managing the information system architecture of public reading park. The results of this study are expected to provide an overview of the characteristics of Digital Library modeling in public reading parks, especially that in the Banten Province region. Keywords: Digital library, Public reading park, Culture of literacy, TOGAF. Share Link | Plain Format | Corresponding Author (Donny Fernando)

5	Economics and Management	ABS-1
ANALYSIS OF FINANCIAL PERFORMANCE IN GO-PUBLIC SHARIA BANKING WITH ECONOMIC VALUE ADDED (EVA) METHOD Rafika Rahmawati, Purnama Putra, Isfandayani, Rizal Fahlevi, Mas Deden Tirtajaya, Arief Widyananto Universitas Islam 45 Bekasi Abstract The integration of ASEAN financial services in 2025 will make competition between banks even tighter. This requires Islamic banks to improve their performance. A good financial performance in a bank cannot be separated from the amount of capital and assets it owns. This study will measure the financial performance of Islamic banks based on value added, namely the Economic Value Added (EVA) approach. The object of research is the first Islamic bank to go public, namely Panin Dubai Syariah Bank, because in terms of increasing capital, one of the things that Islamic banks can do is through an initial public offering (IPO). The results showed that the level of financial performance of Panin Dubai Syariah Bank with the EVA approach in the 2015 to 2018 period fluctuated. The highest EVA value in the 2016 period was 109,610.21 and the lowest EVA value was -157,385.25 in the 2017 period. Forecasting the level of financial performance of Panin Dubai Syariah Bank with the EVA approach in the period 2019 to 2021 is increasingly experiencing a setback. Strategies that can be implemented by the Bank include increasing profits, minimizing the ratio of problem financing, and maintaining the value of capital so that it continues to increase and is not eroded by the low profit generated. Keywords: Financial Performance, EVA, Islamic Bank Share Link | Plain Format | Corresponding Author (Rafika Rahmawati)

6	Economics and Management	ABS-14
The Natuna Smart Island Concept as a Form of Technology Transfer, Collaboration and Stake Holder Synergy Tirta Nugraha Mursitama (a), Yi Ying (b*), Sayed Fauzan Riyadi (c) a) International Relations Department, Faculty of Humanities, Bina Nusantara University, Indonesia b) Chinese Department, Faculty of Humanities, Bina Nusantara University, Kemanggisan Ilir III No. 45, Jakarta 11480, Indonesia yi_ying[at]binus.edu c) International Relations, Universitas Maritim Raja Ali Haji, Tanjung Pinang, Indonesia Abstract So far, higher education research and community needs rarely find a common ground. This is because at the time of compiling the research proposal, the research did not involve industry (business actors, government, companies, etc.) to be involved from the start. So that the results of research sometimes have no impact on society and cannot be used for commercialization. It is time for academia to think about a bigger contribution to national development by being more actively involved in the development of a region. From the field research conducted for three years in Natuna. Authors description research founding into a concept that emphasizes the importance of synergy between stakeholders and the need for collaboration with various parties from within and outside the country by transferring technology for the development of Natuna. The concept called Smart Island Natuna is the result of a refinement of the Focus Group Discussion with Natuna Regional Government officials at the Natuna Regent^s Office 2019. The concept offered is the basic concept of the Natuna Development Blue Print, especially the Natuna Tourism Development Blue Print. In this concept the writer divides into 3 parts: 1. Vision and Mission- 2. Governance- 3. Planning- 4. Implementation- 5. Resources- 6. Collaboration- 7. Technology Transfer. Keywords: Smart Island Natuna, Technology Transfer, Good Governance, Collaboration, Synergy Share Link | Plain Format | Corresponding Author (Yi Ying)

7	Economics and Management	ABS-17
Why are customers interested in using Islamic credit cards ? Purnama Putra(a*), Mutiara Rahhayu(a),Rafika Rahmawati(a), Isfandayani(a), Rizal Fahlevi(a), Mas Deden Tirtajaya(a), Arief Widyananto(a) (a) Islamic Banking Study Program of The Faculty of Islamic Studies, Universitas Islam 45 *purnama.p41[at]gmail.com Abstract Sharia banking in Indonesia exists because of the public^s need for alternative transactions that are usury-free, where the Muslim religion is around 80%. Sharia banking as an alternative to commercial banks must follow the progress of the community^s economy by providing services and innovations in order to provide satisfaction to its customers. One of the innovative products of Islamic banking is issuing credit cards as a tool of payment. Currently, only 3 Islamic banks have issued Islamic credit cards, namely the Dirham Card issued by Bank Danamon Syariah, the Hasanah Card issued by Bank BNI Syariah, CIMB Niaga launched the Gold Card Islamic financing card. The development of Islamic credit card users in 2018, BNI Syariah successfully acquired 20,115 new cards with a total number of BNI iB Hasanah Card cards at the end of 2018 of 282,095 cards. This study seeks to explore what factors influence people^s interest in choosing to use a Sharia Credit Card using the concept of Planned Behavior Theory. Data obtained based on purposive sampling of 270 people with the distribution of Jakarta, Bogor, Depok, Tangerang and Bekasi. The analysis technique used is multiple linear regression which was processed using SPSS 20. Based on the results of the study, the results of the t-test for variables that influence the interest in using Islamic credit cards partially are attitude variables that have a positive and significant effect, subjective norm variables have a positive but insignificant effect. and perceived behavior control variables also have a positive and significant effect. The results of the F-test show that the variables of attitude, subjective norms and perceived behavior control have a simultaneous and significant effect on customer interest in using Islamic credit cards. The hopes for further research are to expand the scope of research and add variables related to the application of Islamic credit cards for optimizing sharia banking services and market share. Keywords: Islamic Credit Card- attitude- subjective norm- perceived behavioral control Share Link | Plain Format | Corresponding Author (purnama putra)

8	Economics and Management	ABS-60
Analysis of Liquidity Ratio, Solvability, and Profitability to Assess Financial Performance at the village unit cooperative Tani Makmur Malawele Aimas, Sorong Regency Bekti Wiji Lestari, Rais Dera Pua Rawi, Wisang Candra Bintari, Ramli Lewenussa, Mitta Muthia Wangsi, Digor Mufti, Evi Mufrihah Zein, Retno Dewi Wijiastuti, Febry Jein Andjar, Muhammad Amin, Susetyowati Sofia, Ahmad Jamil, Jondeway Andi Hasan Universitas Muhammadiyah Sorong Abstract This research aims to determine the conditions of cooperative financial performance based on the financial ratio analysis at KUD Tani Makmur, Sorong Regency. The research data were obtained from (secondary) financial reports. The findings in this research indicate that financial performancegenerally in terms of liquidity ratio, solvency ratio, profitability ratio or rentability and activity ratio shows a good level of performance.Based on the standard criteria for the assessment of cooperatives according to the Ministry of Cooperatives and Micro, Small and Medium Enterprises (MSME) Republic of Indonesia No. 22 / PER / M.KUKM / IV / 2007 in terms of capital structure ratio, liquidity ratio, solvency ratio, profitability ratio, and activity ratio shows that the performance of village unit cooperative Tani Makmur Sorong Regency can be said ^ideal^. Keywords: Liquidity Ratio Analysis- Solvency- Profitability- Financial Performance Share Link | Plain Format | Corresponding Author (Rais Dera Pua Rawi)

9	Economics and Management	ABS-65
The Effect of Advertising Strategies on Consumer Purchasing Decisions at KFC in Sorong City Nur Aeni Waly, Rais Dera Pua Rawi, Mitta Muthia Wangsi, Ramli Lewenussa, Wisang Candra Bintari, Digor Mufti, Evi Mufrihah Zein, Retno Dewi Wijiastuti, Febry Jein Andjar, Muhammad Amin, Susetyowati Sofia, Ahmad Jamil, Jondeway Andi Hasan Universitas Muhammadiyah Sorong Abstract The Advertising strategies is a strategy used by companies to face the competition in industry and marketing. Advertising ststrategy which applied hrough the brands and the printed media must be optimized in order to influence the consumer purchasing decisions for buying KFC products. Increased the purchasing decisions positivelly will give an impact on increasing product sales volume. This research to analyze how the advertising startegies give theaffect on consumer purchasing decisions at KFC in Sorong City. And than the purpose of this research is to analyze the effect of the brand and the print media on consumer purchasing decisions at KFC in Sorong City Keywords: Advertising- Consumer Purchasing Decisions Share Link | Plain Format | Corresponding Author (Rais Dera Pua Rawi)

10	Economics and Management	ABS-93
ECONOMIC CONDITION STATUS OF SORONG SELATAN COASTAL COMMUNITY IN MARINE PROTECTION AREA Seribu Satu Sungai Teoenebikia, WEST PAPUA Ahmad Fahrizal (a*)- Irwanto, Irwanto(b)- M.Iksan Badarudin (a), Ratna, Ratna (a)- Navisa Nurbandika (b), Eunike N. Lagu (c) (a) Fisheries Faculty, Universitas Muhammadiyah Sorong Jl. Pendidikan No. 27, Km. 8, Kota Sorong, Indonesia (*) a.fahrizal.ab[at]gmail.com (b) WWF Indonesia (c) student of Fisheries Faculty, Universitas Muhammadiyah Sorong Abstract Under the Provincial Regulation Number 13/2019 and the Government Decree Number 523/2019, 338,323 hectares of Sorong Selatan waters have been reserved as a marine protected area (MPA). This MPA focuses on protection, preservation, and utilization of potential marine resources, especially capture fisheries sector with commodities of shrimp, small pelagic fish and demersal. In addition, Seribu Satu Sungai Teoenebikia MPA aims to support sustainable fisheries programs and protect spawning ground, nursery ground for economically important fish and especially for endangered, threatened, protected (ETP) species. However, to complete and strengthen recommendations for the RPZ document preparation, it requires the latest economic condition status. This monitoring attempts to provide an updated benchmark data of economic condition for the effectiveness of further Marine Protected Area (MPA) management. In general, the trend of household assets in electronic and vehicle goods remain stable over the past two years. There is no significant changing in the housing building (roofing material, walls, floors). Keywords: Marine Protected Area, economic, asset, coastal communities Share Link | Plain Format | Corresponding Author (Ahmad Fahrizal)

11	Economics and Management	ABS-100
Predicting turnover intention: The Role Work-Life Balance, Job Crafting, and Work Engagement with techniques using Smart Partial Least Square Muhammad Irfan Nasution, Lorenza Dwi Ulliana, Jufrizen, Ade Gunawan, M. Firza Alpi Universitas Muhammadiyah Sumatera Utara Abstract Turnover intention is an attitude possessed by employees to look for new jobs elsewhere, so this will have an impact on company performance, so a comprehensive study is needed to find ways to control turnover intention through research, so this study aims to determine the effect of Work-Life Balance, Job Crafting on turnover intention partially and see the effect of work engagement as an intervening variable. This study involved 60 respondents, employees of PT. Perbaungan Rural Bank, North Sumatra, Indonesia. The data analysis technique used Structural Equation Modeling Smart Partial Least Square (SEM PLS). The results of this study prove that partially work-life balance affects turnover intention, job crafting has no significant effect on turnover intention, work engagement has a significant effect on turnover intention, work engagement can mediate the relationship between the work-life balance on turnover intention and work engagement can mediate the relationship between job crafting and turnover intention. Keywords: SEM, SmartPLS, performance, employee Share Link | Plain Format | Corresponding Author (Muhammad Irfan Nasution)

12	Economics and Management	ABS-112
Online Food Delivery Services During COVID-19 Pandemic: Potential, Prospects, Plausibility Felicia Kyla Falyni1), Atina Hasanah Sarjono2), Muhammad Bunayya Hanif Shulhan1), Chlarissa Mae C. Urbi3), Jia Min Yaw4), and Ani Nuraisyah1,a) 1School of Business, IPB University, Bogor, Indonesia 2Management, IPB University, Bogor, Indonesia 3Mariano Marcos State University, City of Batac, Philippines 4Universiti Utara Malaysia, Malaysia Abstract Several studies have reported about the impact of COVID-19 pandemic on different kinds of businesses especially to small and medium enterprises (SMEs). As the unprecedented entrance of the pandemic has made a contraction period in our economy, an immense number of businesses involuntarily closed. Thus, formulation of innovative business models is given more significance to stay thriving in a volatile market. Online food delivery services are one of the SMEs that survived the economic recession by using technology as an open innovation. Accordingly, this paper used the literature review approach and gathered data in various online platforms such as Google Scholar and Sciencedirect, featuring relevant articles regarding the potential, prospects and plausibility of online food services during the COVID-19 pandemic. In conclusion, this paper has discerned that the convenience of online food services such as paperless payments and digitalization, and the preservation of consumer^s health are some of the factors that made online food services flourish even in times of recession. Digital transformation and lean management such as improving user interface experience and the quality of food and services are some of the aspects they shall consider Keywords: SMEs, innovation, online food delivery Share Link | Plain Format | Corresponding Author (Ardelia Nadhilah Rosyad)

13	Economics and Management	ABS-113
CasaRice^s Business Model for Healthy Food Alternatives Ziyad Muhammad I ), Novsa Fakhira1), Meylani Tuti1), Leonibeth Hallares2), Yurie Sato3), Agustina Widi Palupiningrum1,a) 1School of Business, IPB University, Indonesia 2 Iloilo Science and Technology University Dumangas Campus, Philippines 3Tokyo University of Agriculture, Japan *Corresponding author: widipalupi[at]apps.ipb.ac.id Abstract Rice does not always provide positive benefits, especially for people who suffer from a disease such as diabetes or overweight. Cassava has rich benefits in calories and carbohydrates as a source of energy. This aim of this study is to provide solutions bagi people who have a terrible impact after consuming rice, we offer a solution by developing a food menu combined with rice consumed by all people, namely CasaRice (rice made from cassava). This study uses a customer discovery approach with the Business Model Canvas. The results of this study found that 68% of respondens agree that CasaRice is offering a suitable portion and 95% of respondents think that the price is affordable. The financial results of the CasaRice^s business show that this business is profitable to run. Keywords: diabetes, cassava, casarice, business model canvas Share Link | Plain Format | Corresponding Author (Ardelia Nadhilah Rosyad)

14	Economics and Management	ABS-114
The Impact of Open Innovation in the Healthcare Industry Sofyan Ahmadi Tambunan1), Sang Ayu Made Sri Tandewi2), Azelya Odria3), John Rhey T. Deus4), Mira Habshah Shamshazreen Binti Samsulkamal5), Khairiyah Kamilah6,a) 1School of Business, IPB University, Bogor, Indonesia 2School of Business, IPB University, Bogor, Indonesia 3School of Business, IPB University, Bogor, Indonesia 4Mariano Marcos State University, College of Business Economics and Accountancy, Ilocos Norte, Philippines 5University Utara Malaysia, Kedah, Malaysia 6School of Business IPB University, Bogor, Indonesia *Corresponding author: khairiyah-kamilah[at]apps.ipb.ac.id Abstract This paper aimed at studying the impact of open innovation in the healthcare industry of Indonesia, Malaysia, and Philippines. The author considered the global health issue which is the COVID-19 pandemic in conducting their study. The world is experiencing a global health crisis where the healthcare sector has been affected its operation as to the outbreak of the corona virus. However, open innovation must consider open innovation as one of the instruments to improve and enhance the capability of the healthcare industry. The findings represent how people from Indonesia, Malaysia, and Philippines the awareness of how their respective government is handling the pandemic and their level of awareness about the impact of open innovation. The obtained results contribute to the prospects of promoting adaptation and considering open innovation in the healthcare industry amidst COVID-19 outbreak Keywords: healthcare, industry, innovation, covid-19 Share Link | Plain Format | Corresponding Author (Ardelia Nadhilah Rosyad)

15	Economics and Management	ABS-115
A Production System Analysis and Design of Milk Perishable Commodity Logistic with IoT Syifa Robbani1), Louren B. Superioridad2), Salsabila Siti Khadijah3), Muhammad Mahedi Hasan Khan4), and Asaduddin Abdullah3,a) 1Agroindustrial Engineering, Agroindustrial Technology Department, IPB University, Bogor, Indonesia 2Iloilo Science and Technology University (ISAT U) La Paz Campus, La Paz, Iloilo, Philippines 3School of Business, IPB University, Bogor, Indonesia 4Department of Innovation and Entrepreneurship, Daffodil International University, Dhaka, Bangladesh a)Corresponding author: asaduddin.abdullah[at]apps.ipb.ac.id Abstract Perishable goods logistics presents a unique challenge because of their shelf-life limits. One product that is easily damaged is fresh milk. Fresh milk is one of the agricultural commodities with the potential to be developed with various processed products. This research focuses on developing a system of IoT that can display and analyze environmental parameters during the delivery of milk. This research paper starts with a requirements analysis, identifies stakeholders and their needs, and designs a prototype based on this analysis. The purpose of the system to be created is to specify stakeholders, and the system designer must determine the requirements to achieve these goals. The prototype uses abstraction diagrams, such as PHD, to explain business processes in the physical world and describe how the system interacts. As a model, this paper also creates a prototype capable of supporting the logistics manager^s requirements. The cloud layer, physical world layer, virtualization layer, and sensing layer comprise the IoT system in perishable goods transportation. Keywords: fresh milk, IoT system, Perishable goods logistics Share Link | Plain Format | Corresponding Author (Ardelia Nadhilah Rosyad)

16	Economics and Management	ABS-118
Sustainability on Real Estate Industry in A Post Pandemic- A Challenge of The Technological Roles Muhammad Raihan Rafi1), Khalisha Shafa Fawzya2), Hesti Werdaningtyas1), Nabaraj Gautam4), Flora Mae Alimante3), Agustina Widi Palupiningrum1,a) 1School of Business, IPB University, Bogor, Indonesia 2 University of Indonesia, Depok, Indonesia 3Iloilo Science and Technology University, Iloilo, Philippines 4Tribhuvan University. Kirtipur, Nepal a)Corresponding author: widipalupi[at]apps.ipb.ac.id Abstract Covid-19 pandemic struck the world during December 2019, and it has now been over a year that the countries are still struggling to cope up with it. As a country that has felt a significant impact from this outbreak, many policies have been made by the government to overcome this problem. The impact felt from this crisis was felt on hospitality industry business, especially real estate, significantly decreased the demand of businesses. Therefore, it is necessary to adjust the strategy in a pandemic situation in the real estate business to continue the business and survive to grow. The purpose of this research is to study sustainability in the real estate industry pandemic to response change on post pandemic. The methods in this research using literature review study. Results of this paper are showing recommendations for the outbreak of the coronavirus real estate stakeholders to respond to pandemic and post pandemic situations. Keywords: sustainability, real estate, post pandemic, covid-19, technology Share Link | Plain Format | Corresponding Author (Diyah Ratna Fauziana)

17	Economics and Management	ABS-119
The Potential of Industrial Symbiosis: Case Analysis and Main Drivers of an Industry to Its Implementation (Creative Industry) Honar Mohammed Mohammed Ameen1), Eleonora Valensia Stella2), Arief Suhanda3), Raden Isma Anggraini4,a) 1Accounting Department, University Sains Malaysia, Penang, Malaysia 2Communication and Community Development Department, IPB University, Bogor, Indonesia 3Economics Department, Andalas University, Padang, Indonesia 4School of Business, IPB University, Bogor, Indonesia a)Corresponding author: isma.anggraini[at]apps.ipb.ac.id Abstract Creative industry, which consists of 18 sub-sectors, has been growing nowadays through digitalization. From culinary to tourism, video and movie to video games, everything is related in terms of creativity. This study aims to seek what are the main drivers for potential of industrial symbiosis in the creative industry by using some literature review. Finally the creative industry has potential to expand employment opportunities in the labor market. Keywords: Creative industry, digitalization, employment opportunities Share Link | Plain Format | Corresponding Author (Diyah Ratna Fauziana)

18	Economics and Management	ABS-120
Analysis of the Relationship between Characteristics and Performance of the Corporate Social Responsibility Program on SMEs Study Case in Pertamina CSR, Indonesia Syifa^ Robbani1), Nur Aina Azreen binti Zainol Rashid2), Atin Saraswati3), Hanis Syamira Farhanim binti Puzi4), and Raden Isma Anggraini3,a) Syamira Farhanim binti Puzi4), and Raden Isma Anggraini3,a) 1Agroindustrial Engineering of Study Programme, Graduate School, IPB University, Bogor, Indonesia 2School of Business and Economics, University Putra Malaysia, Selangor, Malaysia 3School of Business, IPB University, Bogor, Indonesia 4Faculty of Agriculture, University Putra Malaysia, Selangor, Malaysia *Corresponding author: isma.anggraini[at]apps.ipb.ac.id Abstract Covid 19 has already shocked the whole world in 2019 where the disease epidemic has already spread around the world and still recorded a high number of cases to this day. Covid 19 has not only killed many lives but has also damaged the entire economy. This paper makes several contributions to the literature. First, we analyse the relationship CSR performance on the economic development of SMEs. Second, analyze the performance of program characteristics CSR of PT Pertamina. This research is using data retrieval methods. Data analysis method that was used in this study is text analysis. The result is the tendency of respondents by 40 percent states that the CSR characteristics of SMEs in Palembang are classified as corporate citizenship. The level of suitability of the Palembang CSR program, the majority of respondents, namely 46.67 percent stated that the level of conformity of the Pertamina Palembang II CSR Marketing program was included in the high level. The majority of respondents as much as 60 percent stated that the level of sustainability of the Pertamina program was at a moderate level. 53.3 percent of respondents said that the SMEs program empowered them to a moderate extent. The level of participation of the Palembang UMKM program was at a high level of 56.67 percent. Keywords: CSR performance, SMEs, Covid 19 Share Link | Plain Format | Corresponding Author (Diyah Ratna Fauziana)

19	Economics and Management	ABS-121
The Organization^s Contribution towards Sustainability by Implementing Technology and Public-Private Partnerships in The Post Covid-19 Anak Agung Gde Satia Utama1,a), Andina Nuraini Ginoga2), Asih Assyifa Salsabila2), Dianne Paula Bravo3), Herniwati Herman4), Yohanes Leon5), Linda Karlina Sari2) 1Airlangga University, Surabaya, Indonesia 2School of Business IPB University, Bogor, Indonesia 3Iloilo Science and Technology University, Iloilo, Philippines 4Universiti Sains Malaysia, Penang, Malaysia 5Binus University, Jakarta, Indonesia *Corresponding author: gde.agung[at]feb.unair.ac.id Abstract There have been many new adjustments that have occurred since the Covid-19 pandemic began, including in the way organizations contribute to sustainability. This research will explain how the use of technology and public-private partnerships can become an effective sustainable action and practice. Qualitative research with descriptive analysis was used in this study. The secondary data used comes from articles, journals and other accountable annual reports. All of them are accessed online. Based on the results of the study, it was found that the utilization of technology signifies to minimize the negative effect due to pandemic and enable organization to perform better with effective sustainability pursues well-adjusted, ethical solutions that are economically feasible, environmentally sound, and socially benefited from corporate decision-making in public private partnerships. Limitations in this study include the gap-research problem comes from the limited real data available to predict the post-covid era as the time refers to the future and is still uncertain. This study relates the data with empirical analysis methods to describe the finding in multi resources and real live experience. The originality of this research is exploration and identification of the roles of stakeholders, with main actors - public private partnerships as well as society to achieve sustainability in the pandemics. Keywords: covid-19, pandemic, technology, public-private partnership, sustainability Share Link | Plain Format | Corresponding Author (Gde Satia Utama Gde Satia Utama)

20	Economics and Management	ABS-122
Formulate Strategy for Indonesia to be a Global Player in Battery Electrical Vehicle (BEV) Faturachman1,a), Felicia Kyla Falyni2), Olivia Poretto2), Khairiyah Kamilah1) 1Business and Management Department, IPB University Bogor, Indonesia 2Business Department, IPB University Bogor, Indonesia a)Corresponding author: afaturfaturachman[at]apps.ipb.ac.id Abstract Sustainability development is a global and multi-facetted issue for decades. These issues are getting heightened on how each country joins these collective efforts to save our earth. Jokowi^s administration intention to develop Battery Electrical Vehicle (BEV) is one of effort in fostering sustainable development, especially in sustainable mobility. This paper investigate some factors that influence Indonesia highly to be a global player in BEV industry. Our assessment approach focuses more on industrial perspective using STEEP, EFAS, Five Forces Porter Analysis, Employment Diagnostic Analysis (EDA). We also proposed a business canvas model for the industry. The assessment shows that Indonesia has big opportunity to be a global player in BEV industry. Not only as a country with the largest nickel deposit, but also government has launched grand policies to encourage BEV industry to grow. Furthermore, Indonesia also has been as a major automotive manufacturer in ASEAN region for decades. The development of BEV industry predicted create some benefits e.g environmentally, financially, accelerate smart city, and country image. However, Indonesia still have major obstacle in human resources. Our EDA on Distric Morowali, where industrial estate for nickel processing located, reveals that most of labor with low educational level background. Keywords: Sustainability development, Battery Electrical Vehicle, BEV, business canvas model Share Link | Plain Format | Corresponding Author (Gde Satia Utama Gde Satia Utama)

21	Economics and Management	ABS-123
Public-Private Partnership Strategy to Digitalize Culinary SMEs Trukan Sri Bahukeling1), Ajeng Siti Anggraeni1), Tahnia Nazmi Rusnandar1), Alwi Salam Makarim1), Ong Chin Wei2), Lokita Rizky Megawati1,a) 1School of Business, IPB University, Bogor, Indonesia 2Universiti Putra Malaysia, Selangor, Malaysia a)Corresponding author: lokita.rizky[at]apps.ipb.ac.id Abstract The food industry sector (40.06%) being the industry most affected by Covid 19 and culinary subsectors of the creative economy contributed 42.9% to the National GDP. Digitization of culinary SMEs has the potential to increase the revenue and competitiveness of SMEs during the pandemic situation. During the pandemic, culinary SMEs have significant growth in the number of orders by 125% and digital sales growth by 116% on the marketplaces in 2020. Moreover, the government and private sector through the Public-Private Partnership scheme has conducted efforts to collaborate digitization programs for the resilience of SMEs during the pandemic covid-19. The sign test (0.039) stated that there was a significant difference in revenue before and after digitization. The chi-square test on the relationship of digitization with revenue (p-value 0.151) and the relationship of digitization with competitiveness (p-value value 0.464) was found to have no significant relationship in the two tests. This encourages the strengthening of public-private partnership digitization of culinary SMEs through eight strategies analyzed through SWOT with SO, ST, WO, WT approaches. This research resulted in an initial hierarchy scheme in best strategy decision making, which can be used in the Analytical Hierarchy Process model of a selection of eight SWOT. Keywords: food industry, culinary, SMEs, SWOT Share Link | Plain Format | Corresponding Author (Gde Satia Utama Gde Satia Utama)

22	Economics and Management	ABS-124
A Sustainability Perspective of Drone Technology: CASE STUDY of DRONE DELIVERY in Ghana Post Covid-19 Kar Yip Mak1), Rifa Herdian2), Rio Kevin Marcello Alwi2), Azelya Odria2), Nyayu Lathifah Tirdasari2,a) 1Universiti Sains Malaysia, Penang, Malaysia 2School of Business, IPB University, Bogor, Indonesia a)Corresponding author: nyayu.lathifah[at]apps.ipb.ac.id Abstract Drone technology has gained momentum since first commercial drone delivery in Rwanda in May 2016. The momentum of drone technology grows stronger especially in the era of Covid-19 which has adversely impacted sustainability development in view of social, economy and environment. This is evidence by the recent adoption of drone technology by Ghana to handle sustainable impact due to Covid-19. Hence, this study aims to identify the sustainability contribution of drone technology through a descriptive qualitative method: case study with Ghana as the case target. Secondary data are collected and linked to the concentric circle sustainability model embedded with technology which is the drone technology. The study indicates that drone technology contributes all three sustainable pillars: economy, social and environment. Moreover, it also achieved the sustainable development goals outlined by United Nations. Keywords: drone technology, Covid-19, sustainable pillars Share Link | Plain Format | Corresponding Author (Gde Satia Utama Gde Satia Utama)

23	Economics and Management	ABS-125
Green Innovation in Minimizing Skincare Product Waste: Practices in Indonesia Rafli Nuzanda1,a), Kezia Grace Abraham2), Shaly Wanda Hamzah3), Jenny Joy D. Dela Cruz4), Nur Adlina Bahran5), and Adhitya Rahmana1) Rafli Nuzanda1,a), Kezia Grace Abraham2), Shaly Wanda Hamzah3), Jenny Joy D. Dela Cruz4), Nur Adlina Bahran5), and Adhitya Rahmana1) Abstract This paper aimed at studying the minimizing the current skincare product waste in Indonesia. The authors evaluated the theoretical basis for the contribution of skincare product waste to the overall waste collected in Indonesia- the typical skincare containers in cosmetic industries- and the green practices advocated by Indonesian skin care product producers or firms. Keywords: product waste, green innovation, skincare Share Link | Plain Format | Corresponding Author (Gde Satia Utama Gde Satia Utama)

24	Economics and Management	ABS-126
Technology Adoption for Agricultural Product Distribution in Lockdown Situation Rizky Hafizhah Putri1,a), Beny Solifin Hutasuhut 1), Intan Cahya Ningrum1) , Laxmi Karn2) , and Adhitya Rahmana1) 1School of Business, IPB University, 16680, Bogor, Indonesia 2 Department of Economics, Faculty of Humanities, Tribhuvan University, L-451, Birgunj, Nepal a)Corresponding author: rizkyhafizhahputri[at]apps.ipb.ac.id Abstract This paper investigates the adoption of new technology and changes in the marketplace in food industries mainly in agriculture products after COVID-19 pandemic. The first objective of this paper is to find food preservation technology, so that agriculture products remain fresh up to the end consumers. The second objective of this paper is to find a marketplace in accelerating the distribution, so that people can easily purchase food items during their home stay. We conducted an extensive literature review by taking a closer look at the technology adoption in the agriculture product. The result of this paper shows the need and changing behavior of consumers towards technology adoption in the food industry. This paper will contribute to the existing literature on the same or relevant topics that may be helpful for the further researcher of this field. Keywords: food industry, COVID-19 pandemic, marketplace Share Link | Plain Format | Corresponding Author (Rizky Hafizhah Putri)

25	Economics and Management	ABS-127
An Open Innovation for The Best Image Recognition App: How Could It Help during Covid? Debora Edina Anggraini1), Jessa Mae B. Tadeo2), Agna Amalia Rachmat1), Wan Mohamed Harrith3,a), Annisa Ramadhanti1) 1School of Business, IPB University, Bogor, Indonesia 2 Mariano Marcos State University, Ilocos Norte, Philippines 3Universiti Utara Malaysia, Kedah Darul Aman, Malaysia a)Corresponding author: wmharith[at]iium.edu.my Abstract In the world we live in, there are a lot of technological innovations that we may use in our daily lives to make life easier, and Image Recognition Apps that we use on our phones is just one. This paper identified the different image recognition apps available, compared the different features available on each application and its limitation of use, and identified the best app available out there by comparing the 14 apps. The study also identified what the best app is lacking and came up with innovation by adding feature that is useful in times of pandemic. The method used in identifying the different image recognition apps available is qualitative, wherein writers analyzed the different qualitative data available from secondary data from published articles online and came up with conclusions and recommendations base from what has been presented. After comparing and analysis of the features of each of the 14 apps available, Google Lens was chosen by the group as the best app out there. Google Lens can recognize a wide variety of things but people are the only exception from it. And that fact only implies that there are still room for improvement. The innovation the paper offers is combining thermometer and Google lens as the new feature of the app since we often use thermometer whenever we go somewhere these days. Keywords: Google Lens, Apps, innovation, Image Recognition Share Link | Plain Format | Corresponding Author (Rizky Hafizhah Putri)

26	Economics and Management	ABS-128
The Digital Adoption in Herbal Products Supply Chain in Indonesia during Pandemic Henry Sumurung Octavian1, Khoshal Tasal2, Siti Tasya Octa A3, Angel Marie Ferfas4, Terrylina Arvinta Monoarfa1, Nur Hasanah1,a) 1 Business School, IPB University, Bogor, Indonesia 2Kabul University, Kabul, Afganistan 3Faculty of Economic & Management, IPB University, Bogor, Indonesia 4Iloilo Science and Technology University Miagao Campus, Filipina a)Corresponding author: nur.hasanah[at]apps.ipb.ac.id Abstract This study aims to identify the extent to which digital technology is able to contribute to the supply chain management of herbal products in Indonesia, especially during the Covid-19 pandemic. As it is known that herbal products are alternative products to support chemical drugs during the pandemic. There are not enough innovations that encourage herbal products to be able to compete with chemical drugs, but an integrated and open supply chain management is certainly a consideration for consumers to have a preference for herbal products. Some things that become urgent about the importance of this research being carried out include unclear information regarding the authenticity of herbal products, the safety of the ingredients contained in them, product legality, and prices. As for the analysis of the supporting factors of supply chain management, this research is based on literature studies and data observation through digital data sources, while descriptive analysis of consumer preferences is carried out through data collection through questionnaires to 65 respondents. The recommendation of this study is the important adaption in herbal product supply chain management to integrate the stakeholders of herbal product. Keywords: digital technology, herbal products, supply chain management Share Link | Plain Format | Corresponding Author (Rizky Hafizhah Putri)

27	Education	ABS-6
Podcast as Solution Learning Vocabulary Mandarin for hospitality Yi Ying (a*), Arif Zulkarnain (b) a) Chinese Department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia, 11480 yi_ying[at]binus.edu b) Hotel Management Department, Faculty of Economics and Communication, Universitas Bina Nusantara, Jakarta, Indonesia 11480 Abstract This study aimed to analyze the effectiveness of learning using Podcasts and how quickly the catching ability of students learning Mandarin. Due to time constraints during the Mandarin learning period, people^s opinion that learning Mandarin was the most difficult language because it had a different tone that influences meaning. Accuracy in pronunciation of spoken vocabulary would affect fluency in communication. Mandarin podcasts could be a great way to improve vocabulary listening skills in the form of short audio recordings to discuss a topic. This research adopted a qualitative study that was an in-depth interview with students majoring in Hotel Management, Binus University, who were studying Mandarin using podcasts and without podcasts. The researcher first asked students to translate the meaning of vocabulary. After that, the researchers invited students to watch podcasts in Mandarin for six minutes duration. Then students were given a test of the vocabulary material on the podcast. The test results have found that the students^ ability by watching podcasts compared to studying with textbooks for more than 15-20 words without using podcasts. Students feel motivated if every learning material in a textbook can also be done in the form of podcasts. This will be very helpful and encourage them to be able to learn more independently. Keywords: podcasts, learning vocabulary, Mandarin, hospitality Share Link | Plain Format | Corresponding Author (Yi Ying)

28	Education	ABS-7
Effectiveness of Learning Management System in Mandarin Conversation Yi Ying (a*), Jureynolds (a), Julita Wangi (a), Putri Mustika Susilo (a), Juniana (a) a) Chinese Department, Faculty of Humanities, Bina Nusantara University, Jl. Kemanggisan Ilir III No. 45, Jakarta, Indonesia 11480 yi_ying[at]binus.edu Abstract This study discussed Bina Nusantara University^s online learning platform named Binusmaya to make it easier for students to access subject material outside the classroom. Besides, students were also expected to be able to study independently without being limited by space and time. The conversation course was one of the courses, which was a combination of e-learning and face-to-face in the Department of Chinese Literature. During one semester, students were expected to study independently for at least four times without face-to-face. The effectiveness of online learning as a learning medium for conversation subjects was not yet known. This research used the action research method with a qualitative approach, where action, evaluation, and critical reflection would be carried out for two months in the Chinese Conversation II class. The results of the study have found that learning materials and features available at Binusmaya already support online learning for three weeks out of a total of thirteen weeks of meetings in one semester. To increase the effectiveness of online learning by up to 100%, it is necessary to make an innovation of learning and assessment systems for Mandarin conversation classes. Keywords: Binusmaya, online learning, face-to-face learning, Mandarin Conversation Share Link | Plain Format | Corresponding Author (Yi Ying)

29	Education	ABS-8
Using virtual learning in learning lion dance Yi Ying (a*), HSK Wijasa (b) a) Chinese Department, Faculty of Humanities, Bina Nusantara University, Jl. Kemanggisan Ilir III No. 45, Jakarta, Indonesia 11480 yi_ying[at]binus.edu b) Creative Adversising, School of Design, Universitas Bina Nusantara, Indonesia Abstract This research aimed to show, along with the changing times, technological advancements, as well as global cultural trends, the development and knowledge of the local culture. It was even more marginalized and no longer favored by the younger generation. In fact, local culture was very interesting to note. This culture resulted from the acculturation of various cultures that produced a new culture. For example, the traditional art of Lion Dance, which was often performed at Chinese New Year or Chinese New Year events, was a fusion of Chinese and local Indonesian cultural arts. This research was qualitative research with the ^Design Prototype Trial^ method about learning Chinese culture and language acculturation through Interactive Media Technology aimed at Chinese literature students. The Creation of Interactive Media - Lion Dance is intended to encourage students^ interest in self-learning besides formal learning in the classroom in harmony with the spirit of Free Learning promoted by the government to advance education. Keywords: digital interactive media learning, Chinese culture, lion dance Share Link | Plain Format | Corresponding Author (Yi Ying)

30	Education	ABS-9
Learning Mandarin Hospitality Through Youtube Yi Ying (a*), Arif Zulkarnain (b), Wang Zhili (c) a) Chinese Department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia, 11480 yi_ying[at]binus.edu b) Hotel Management Department, Faculty of Economics and Communication, Universitas Bina Nusantara, Jakarta, Indonesia 11480 c) Applied Lingusitics Department, Xiamen University, China Abstract This study aims to analyze students^ interest in learning Mandarin in the Hospitality Management Department and the effectiveness of the application of video-based learning. Mandarin has become the second foreign language after English, so that Mandarin is a foreign language taught throughout the world, including in Indonesia. In addition, the majority of tourists visiting Indonesia are from China. Thus, the need for human resources that can communicate in Mandarin in the service sector, especially hospitality, also increases. The effectiveness of the application of video-based learning depends on the provision of material information from two main elements: visual and audio. During off class lessons, students are given the task of making videos with topics that have been determined by the instructor. Researchers want to examine two things: the effectiveness of video-based learning for improving students^ communication skills and students^ interest in learning Mandarin with video-based learning. The research methodology is done by distributing questionnaires to students and observations from video conversations produced by students. This research is expected to know the effectiveness of video-based learning in helping students learn Mandarin and obtain an overview of students^ interest in learning with video-based learning. It is also expected that student competencies in mastering Mandarin will increase. The study results show that the newly designed video learning environment is a superior teaching tool than the general video learning environment to improve student learning performance. Keywords: video based learning, youtube, Mandarin, hospitality Share Link | Plain Format | Corresponding Author (Yi Ying)

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