Online Food Delivery Services During COVID-19 Pandemic: Potential, Prospects, Plausibility
Felicia Kyla Falyni1), Atina Hasanah Sarjono2), Muhammad Bunayya Hanif Shulhan1), Chlarissa Mae C. Urbi3), Jia Min Yaw4), and Ani Nuraisyah1,a)

1School of Business, IPB University, Bogor, Indonesia
2Management, IPB University, Bogor, Indonesia
3Mariano Marcos State University, City of Batac, Philippines
4Universiti Utara Malaysia, Malaysia

Abstract

Several studies have reported about the impact of COVID-19 pandemic on different kinds of businesses especially to small and medium enterprises (SMEs). As the unprecedented entrance of the pandemic has made a contraction period in our economy, an immense number of businesses involuntarily closed. Thus, formulation of innovative business models is given more significance to stay thriving in a volatile market. Online food delivery services are one of the SMEs that survived the economic recession by using technology as an open innovation. Accordingly, this paper used the literature review approach and gathered data in various online platforms such as Google Scholar and Sciencedirect, featuring relevant articles regarding the potential, prospects and plausibility of online food services during the COVID-19 pandemic. In conclusion, this paper has discerned that the convenience of online food services such as paperless payments and digitalization, and the preservation of consumer^s health are some of the factors that made online food services flourish even in times of recession. Digital transformation and lean management such as improving user interface experience and the quality of food and services are some of the aspects they shall consider

Keywords: SMEs, innovation, online food delivery

Topic: Economics and Management