The Effect of Advertising Strategies on Consumer Purchasing Decisions at KFC in Sorong City
Nur Aeni Waly, Rais Dera Pua Rawi, Mitta Muthia Wangsi, Ramli Lewenussa, Wisang Candra Bintari, Digor Mufti, Evi Mufrihah Zein, Retno Dewi Wijiastuti, Febry Jein Andjar, Muhammad Amin, Susetyowati Sofia, Ahmad Jamil, Jondeway Andi Hasan

Universitas Muhammadiyah Sorong

Abstract

The Advertising strategies is a strategy used by companies to face the competition in industry and marketing. Advertising ststrategy which applied hrough the brands and the printed media must be optimized in order to influence the consumer purchasing decisions for buying KFC products. Increased the purchasing decisions positivelly will give an impact on increasing product sales volume. This research to analyze how the advertising startegies give theaffect on consumer purchasing decisions at KFC in Sorong City. And than the purpose of this research is to analyze the effect of the brand and the print media on consumer purchasing decisions at KFC in Sorong City

Keywords: Advertising- Consumer Purchasing Decisions

Topic: Economics and Management