The Digital Adoption in Herbal Products Supply Chain in Indonesia during Pandemic
Henry Sumurung Octavian1, Khoshal Tasal2, Siti Tasya Octa A3, Angel Marie Ferfas4, Terrylina Arvinta Monoarfa1, Nur Hasanah1,a)

1 Business School, IPB University, Bogor, Indonesia
2Kabul University, Kabul, Afganistan
3Faculty of Economic & Management, IPB University, Bogor, Indonesia
4Iloilo Science and Technology University Miagao Campus, Filipina

a)Corresponding author: nur.hasanah[at]apps.ipb.ac.id

Abstract

This study aims to identify the extent to which digital technology is able to contribute to the supply chain management of herbal products in Indonesia, especially during the Covid-19 pandemic. As it is known that herbal products are alternative products to support chemical drugs during the pandemic. There are not enough innovations that encourage herbal products to be able to compete with chemical drugs, but an integrated and open supply chain management is certainly a consideration for consumers to have a preference for herbal products. Some things that become urgent about the importance of this research being carried out include unclear information regarding the authenticity of herbal products, the safety of the ingredients contained in them, product legality, and prices. As for the analysis of the supporting factors of supply chain management, this research is based on literature studies and data observation through digital data sources, while descriptive analysis of consumer preferences is carried out through data collection through questionnaires to 65 respondents. The recommendation of this study is the important adaption in herbal product supply chain management to integrate the stakeholders of herbal product.

Keywords: digital technology, herbal products, supply chain management

Topic: Economics and Management