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121	New Media: Impacts, Benefits, and Barriers	ABS-35
Business Model Analysis in E-Commerce Start-up Asni Mustika Rani (a*), Rabiatul Adwiyah (a) a) Fakultas Ekonomi dan Bisnis, Universitas Islam Bandung Jalan Tamansari 1, Bandung 40116, Indonesia *asnimustika[at]unisba.ac.id Abstract Indonesia is slowly moving towards a digital ecosystem in Southeast Asia, with the growth of the e-commerce business continuing to increase. E-commerce start-up companies in Bandung have the potential to be developed and reduce unemployment because they absorb labor. The e-commerce business start-up uti-lizes web-based technology and applications to provide facilities and services, so that all end-to-end custom-er needs can be met with just a cell phone. Based on this potential, the web hosting and domain service pro-vider business is a promising business and allows new competitors in this business activity. This study aims to map the business model of e-commerce start-up business in Bandung by taking samples at OYO rooms us-ing nine Business Model Canvas blocks which are expected to be able to solve existing problems and con-duct a SWOT analysis of their business model to see strengths, weaknesses, opportunities. and threats owned by the OYO rooms. Keywords: Business Model, Business Model Canvas, SWOT Share Link | Plain Format | Corresponding Author (Asni Mustika Rani)

122	New Media: Impacts, Benefits, and Barriers	ABS-43
Utilization Of Digital Information Technology In Increasing Optimization Of Zakat Collection In Institution Amil Zakat (LAZ), Nunung Nurhayati (a*), Elly Halimatusadiah(b), Pupung Purnamasari (c) Hendi Suhendi (d) Azkia Ibadina Shalihah (e) abc) departement Accounting Faculty Economic business Universitas Islam Bandung *nunungunisba65[at]gmail.com d) Faculty da^wah communication, Universitas Islam Bandung e) Faculty Communication, Universitas Islam Bandung Abstract The use of digital technology for zakat managers in the future can make a big contribution in collecting zakat funds. This study uses descriptive and verification methods with primary data collection, namely interviews with 11 LAZ managers in Bandung, before being analyzed the data is tested first with validity and reliability, and data analysis using linear regression. Based on the research results, it turns out that the use of digital information technology has a significant effect on optimizing the collection of zakat funds, and the use of technology also affects the quality of the zakat accounting information system in order to improve the quality of information in zakat institutions that is relevant and timely. The results of this research contribution can provide solutions to zakat managers in optimizing the collection of zakat funds Keywords: Utilization of digital technology, quality of zakat accounting information and optimization of zakat fund collection. Share Link | Plain Format | Corresponding Author (Nunung Nurhayati)

123	New Media: Impacts, Benefits, and Barriers	ABS-44
Wearable Device Design: Ultraviolet Sterilizer Gloves To Provent Covid 19 Spread in Money Transaction Nunung Nurhayati (a*), Yani Krisnamurti (b), Azkia Ibadina Shalihah (c) a) departemen Accounting Faculty Economic business, Unisba b) Faculty MIPA Unisba c) Faculty Communication, Unisba *)nunungunisba65[at]gmail.com Abstract for spreading the coronavirus includes sticking and living for a while in various places, including media goods/banknotes. and the virus will immediately move from human hands that touch the hands of other humans. Based on the above problems, this study aims to design a product that can break the chain of Covid-19 by hand. The product is designed in the form of UV gloves (sterilizer glove). The research method used is descriptive with a cycle development approach. R & D. R & D is a research method used to produce certain products and to test the effectiveness of these products, to function in the wider community. Data collection techniques in the form of interviews and observations. The design stages include design concepts, design considerations, and design validators. The results of the design can minimize the spread of COVID, especially in money transactions Keywords: Desain, UV sterilizer glove, Breaking the chain of Covid-19 Share Link | Plain Format | Corresponding Author (Nunung Nurhayati)

124	New Media: Impacts, Benefits, and Barriers	ABS-75
The Role of Teacher Communication To Improving Digital Literacy in Elementary School Students Indri Rachmawati (a*), Wulan Trigartanti(b), Ike Junita (b), Raditya Pratama Putra (b) Faculty of Communication, Bandung Islamic University Jln. Taman Sari 24-26, Bandung, Indonesia *indri.rachmawati[at]unisba.ac.id Abstract The student of elementary ability to using the gadget is often not accompanied by adequate knowledge about the pros and cons of content in the media. Digital literacy is needed instilling from an early age, even as a digital native generation, they still need to directing and guiding. Using a qualitative method, a case study approach about the communication role of SDN Nagrog teachers, the research conducted studies on the digital literacy of teachers and students, to find out how the teacher communicates in providing direction and how to use digital media for children. Based on research result, that most teachers understand enough about how the importance of digital literacy, but have not provided guidance and direction yet in accessing digital media for students. The conclusion that digital literacy assistance programs for teachers and students are the key to increasing knowledge and offer an understanding of digital literacy in student. Keywords: Digital Literacy- Teacher and Student Communication- Digital Media Share Link | Plain Format | Corresponding Author (Indri Rachmawati)

125	New Media: Impacts, Benefits, and Barriers	ABS-76
Implications of Travel Visa-Free Policy on The Entry of Illegal Foreign Workers In Indonesia Rini Irianti Sundary, Irawati, Chepi Ali Firman Bandung Islamic University Abstract Abstract Implications of Travel Visa-Free Policy on The Entry of Illegal Foreign Workers In Indonesia By : Rini Irianti Sundary , Irawati, Chepi Ali Firman rinisundary@gmail.com The policy of granting visa-free visits under Presidential Regulation No. 21 of 2016 on Visa-Free causes the opportunity of abuse, especially since the granting of this Residence Permit will provide visa-free facilities granted to 15 (fifteen) countries without charge and given 1 (one) month or 30 days to be able to visit Indonesia with tourist destinations, potentially an abuse of immigration by foreigners and a lot of illegal Labor. The problem in this study is how is the implications of the visa-free policy at the United States no. 21 of 2016 on the inflow of indonesian foreign labor? How is the immigration oversight of foreigners entering Indonesia and the measures taken by the government to protect local workers from the invasion of foreign workers, especially those without expertise? The research aims to clarify the implications of visa-free policies on the entry of illegal foreign workers and interpret the supervision carried out by immigration authorities on foreigners entering Indonesia and outline the steps taken by the government to protect local workers. The research method used to examine the issue of visa-free policy and its implications for the entry of foreign workers in Indonesia is normative juridical research, i.e. research conducted based on law in books or law is conceptualized as a rule or norm that is a benchmark of human behavior that is considered appropriate. The results showed that the implication of a visa-free policy is that many foreign workers work illegally due to the misuse of visit visas or visas with purposes other than work visas. This is compounded by the visa-free policy for 169 countries in the world. In addition, the lack of system and coordination is also a factor in the obstruction in terms of internal Keywords: Policy .Free Visa, Foreign labor Share Link | Plain Format | Corresponding Author (Rini Irianti Sundary)

126	New Media: Impacts, Benefits, and Barriers	ABS-81
Digital Marketer^s Skill to Handle Marketing Products and Services on Instagram Yusuf Hamdan, Anne Ratnasari, Aning Sofyan, Yenni Yuniati Faculty of Communication, Universitas Islam Bandung Abstract Digital marketing is as an important effort in marketing products or services in this new digital era. Digital marketers^s job is not only raising brand awareness, but also building closeness with consumers. This study aims to analyze the digital marketer skills of Sekolahbisnisonline.id in handling the marketing of products and services. The purpose of this study is to analyze the ability of digital marketers in composing messages and creating closeness to consumers. This research method uses qualitative research methods with a case study approach. This study found that digital marketers are able to compile writing and choose supporting images well on Instagram, and are able to build relationships with consumers, so that consumers feel connected to the products or services being. Keywords: digital marketer, marketing, product, service, Instagram Share Link | Plain Format | Corresponding Author (Yusuf Hamdan)

127	New Media: Impacts, Benefits, and Barriers	ABS-85
Media Literacy in Panic Prevention in The Spread of Infodemic of Covid-19 in Bandung Yadi Supriadi, M. Subur Drajat, Nuril Lutfiah Saleh, Anisa Suci R., Audi Siti Nur Huda Universitas Islam Bandung Abstract Information about Covid-19 has been widely spread on various media, especially social media and the internet in general. The existence of this media is very easy to reach by the public, but the content of the information must be reviewed, whether it is in accordance with facts or hoaxes. It is not seldom for the public to receive hoax information during the Covid-19 pandemic. Symptoms of spreading incorrect information about the current pandemic are known as infodemics, which often make people panic and take wrong actions. Therefore, the public needs to be equipped with media literacy skills in receiving various information about Covid-19. This research was conducted using qualitative methods with the type of case study research. The results of the study showed that so many information spreads, and most people do not know how to filter the correct information to avoid hoaxes. Keywords: infodemic, panic, media literacy, information Share Link | Plain Format | Corresponding Author (Yadi Supriadi)

128	New Media: Impacts, Benefits, and Barriers	ABS-94
The Use of Instagram Biodigitroops in Promoting Bio Farma Yuni Miyansari, Neni Yulianita Pascasarjana Universitas Islam BAndung, Jl. Purnawarman No. 59 Bandung Abstract Seeing the development of technology and internet in Indonesia and also the great opportunities for promotion, Bio Farma also uses the social media of its employees who are members of Biodigitroops as a means of publicity and company promotion. The research objective was to identify and analyze Biodigitroops Instagram in promoting Bio Farma. This research uses qualitative methods with a case study approach. The results showed that Bio Farma has an internal program by forming an internal influencer named Biodigitroops. Biodigitroops has a duty to promote Bio Farma in their personal accounts according to the characteristics of each member of Biodigitroops. Biodigitroops uses a storytelling style to make the content more attractive to its followers. The results turned out to be positive, namely that many followers who asked about vaccines were included in the comments column and direct messages on Instagram of Biodigitroops members. Biodigitroops members can upload Bio Farma promotional content according to their initiatives without having to wait for content directions from Bio Farma but still have to comply with the social media regulations set by the company. Keywords: promotional content- content posting- company rules- digital influencers Share Link | Plain Format | Corresponding Author (YUNI MIYANSARI)

129	New Media: Impacts, Benefits, and Barriers	ABS-98
Personal Selling of Musik Ritme Dinamika Production on Social Media ( A Case Study on Musik Ritme Dinamika Production in Product Marketing Using Instagram. Bagus Pras Wicaksono, Anne Maryani ,Dadan Mulyana. Postgraduate University Islam Bandung, Faculty of Communication Abstract Musik Rhythm Dinamika Production (MRD Production) is a company engaged in the rental of event / event contractor equipment (production) which has been established since 2011. MRD Production makes Personal Selling the main promotional tool in marketing products. In writing this research, the writer uses qualitative research methods. The reason the writer uses qualitative methods is because the writer wants to provide an overview and description of the state of an object and subject to be studied and is related to the situation that occurred at that time. In this study, the authors used a single instrumental case study. The result of this research is that personal selling conducted by MRD Production is carried out through consumer targeting activities through advertising activities, and a/b testing. In addition, through content planning activities with content management activities, and implementing personal selling starting from the prospecting stage to after sales. Keywords: Personal Selling, Media Sosial, Instagram Share Link | Plain Format | Corresponding Author (Bagus Pras Wicaksono)

130	New Media: Impacts, Benefits, and Barriers	ABS-100
Empowermen And Protection Female Workers From Farmer Community In Tourist Area Dusun Bambu At West Bandung Regency Moh Hilal Nu^man, Rini Irianti Sundary, NurulChotidjah, Aep saepulloh Bandung Islamic University Abstract Empowermen And Protection Female Workers From Farmer Community In Tourist Area Dusun Bambu At West Bandung Regency Moh Hilal Nu^man (hilal.magisternotariat@gmail.com) , , Rini Irianti Sundary (rinisundary@gmail.com) , Nurul Chotijah (alqishasan@yahoo.co.id) , Aep Saepulloh (aaepul915@gmail.com) Correspondence author : Rini Irianti Sundary ( rinisundary@gmail.com) Bandung Islamic University Abstract Along with the development of tourism business in Desa Kertawangi At Bandung Barat, many villagers turned their eyes to farmers who were originally farmers to workers in tourist places. One of the most striking groups is the growing number of women from the farmer community interested to work in the tourist places in the village, one of which is a tourist attraction known as eco tourism in Dusun Bambu. On the one hand, the working women of the peasant community is a positive development, because in addition to empowering women to work and make money, on the other hand also the female workers do not understand the risks of work that can interfere with the health of the work, the possibility of job accidents, wages that do not reach the minimum wage and the uncertainness of work. That^s what^s interesting to research in this paper. The research method used in this study is a soiological juridical method, a method that combines approach through literature studies ,with approaches through concrete data in the field. The research aims to find out the implementation of work time, workplace and occupational safety and health guarantees for female workers working as freelance day laborers in the lands that will be used as parks in Dusun Bambu tourist places with concrete data in the field. The research aims to find out the implementation of work time, workplace and occupational safety and health guarantees for female workers who work as freelance workers in the lands that will be used as parks in Dusun bambu The results showed that female workers from Keywords: Workers, Woman, Protection Share Link | Plain Format | Corresponding Author (Rini Irianti Sundary)

131	New Media: Impacts, Benefits, and Barriers	ABS-102
Lessons learned From Indonesia : Make synergy fiscal and monetary policy for poverty reduction Ima Amaliah, Tasya Aspiranti, Westi Riani Universitas Islam Bandung Abstract This research aims to study the synergy role of monetary and fiscal policy in reducing Indonesia poverty rate. Theoretical analysis and testing model are developed for the case of Indonesia using 1990-2018 annual data published by the Central Statistics Agency, Bank Indonesia and the Ministry of Finance to show that reducing poverty simultaneously is closely correlated with the synergy of monetary and fiscal policies. We find that poverty is simultaneously influenced by economic growth, money supply and inflation. While foreign direct investment (FDI) has no statistically significant influence on poverty at a 5% confidence level. It indicates that poverty can be reduced by increasing economic growth, stabilizing money supply growth as an instrument, covering budget deficit by monetary and fiscal policy, and supporting the investment activities. In contrast, as a way for optimizing tax revenue, reducing tax rates by fiscal policy can be counterproductive to the efforts of the central bank to create price stability. Foreign direct investment as an external source of funding the provision of physical infrastructure is emerged to do for accelerating the resources exchange across region to the mobility of resources across regions Keywords: Poverty, Coordination of Policies, Fiscal, Monetary, Economic Growth, FDI Share Link | Plain Format | Corresponding Author (Ima Amaliah)

132	New Media: Impacts, Benefits, and Barriers	ABS-106
BLOCKING HOAX INFORMATION IN A DISRUPTIVE ERA Ferry Darmawan, Dedeh Fardiah, Rini Rinawati, Universitas Islam Bandung Abstract Instagram^s social media is one of its many users. Jabar Saber Hoaks is no exception to have an IG Official account as an information medium, especially the eradication of hoaks information in the community. In disruptive era, content competition on social media affects the number of followers. Using descriptive methods aimed at obtaining objective exposure to the appeal of content in JSH Official IG feeds through the analysis process, in an effort to stem hoaks information in the disruptive era. The results show that content that appeals to netizens is information that displays issues that are trending in society and displayed with a short message and packed with interesting graphic design. The proximity element also influences the audience to listen to information at IG JSH Official. Keywords: Instagram- Jabar Saber Hoaks- Hoax- Disruptive Era- Share Link | Plain Format | Corresponding Author (Ferry Darmawan)

133	New Media: Impacts, Benefits, and Barriers	ABS-112
Impact Of Pornographic Contented Media On Children Hari Harjanto Setiawan, Setyo Sumarno, Alit Kurniasari, Husmiati Yusuf, Ruaida Murni, Aulia Rahman Research and Development Center of Social Welfare, Ministry of Social Affairs RI Abstract The purpose of this study was to answer public concerns about the impact of pornographic media on children. This research describes how children can access, reasons for accessing and consequences of access. The method used is descriptive quantitative by exploring pornographic behavior in children. Data collection involved 718 high school students as respondents from four cities, namely Bandung, Pekanbaru, Denpasar, and Yogyakarta. The results showed that children who had been exposed to pornography reached 96.1 percent and most of them saw through cellphones. The result of frequently viewing pornographic content is that children feel anxious, often fantasize, decline in learning achievement, are addicted to watching, are addicted to pornography, are aggressive or angry, like to talk obscene, want to have sexual intercourse, and some have even had free sex. or sexual harassment. Children can be exposed to pornography from the age of 10, which most of them see when they are in their own homes. This condition means that parental supervision of the use of the internet by children is still lacking. Children are physically close to their parents, but the internet can browse without limits and separate communication between children and parents. Keywords: Media, Pornography, Children Share Link | Plain Format | Corresponding Author (Hari Harjanto Setiawan)

134	New Media: Impacts, Benefits, and Barriers	ABS-113
Stress Management for the Owner of Private Health Care in Bandung during PSBB (Field Study in Cikutra Sehat Pratama Clinic) Caroline Halim(a*), Muhardi(b) a) Magister Manajemen Universitas Islam Bandung b) Magister Manajemen Universitas Islam Bandung Abstract The outbreak of COVID-19 in Indonesia has made some significant adjustments in our communities, without exception of the service in Pratama Clinic. Our government also implements some PSBB policies that certainly initiate the limit of the citizens^ activities. The people are advised to stay inside home,yet the health workers and clinics^ owners are obliged to stay outside their homes, surely due to the commitment to the others. The regulations of PSBB urge the alteration in the service protocol in Pratama Clinic, therefore these worry the clinic owners and force them to get along with this immediately, moreover it could possibly cause stress to the owners. Unexpectedly, this kind of protocol spends more expenses as well.Surely, the owners have to provide utmost protection for the workers and insure the staff stay in health condition during these difficult times. The research was conducted in Cikutra Sehat Pratama Clinic Bandung, not only by observation method but also by interviewing the owner. Both methods are aimed to figure out whether by applying the stress management, the owner would not be anxious and free from distress during this pandemic situation. This study concludes that the stress management enables the owner to get through the hardship during PSBB. Keywords: Stress Management, Pembatasan Sosial Berskala Besar (PSBB) Share Link | Plain Format | Corresponding Author (Caroline Halim)

135	New Media: Impacts, Benefits, and Barriers	ABS-115
POSTMODERN LIFESTYLE CONSTRUCTION (Norman Fairclough Discourse Analysis on Journal Content Website www.maternaldisaster.com) Mohammad Iqbal Maulana (a*), Aning Sofyan (b), Kiki Zakiah (c) Universitas Islam Bandung Abstract The problem is increasingly postmodern developing, where the flow of media consumption develops simultaneously from production to reproduction. The dynamics of media consumption and popular culture become such a subculture identity in the realm of social order. This study aims to describe the postmodern lifestyle discourse in representing brand identity. The research method used is a qualitative method with a constructivist paradigm. The analytical technique used in this study is Critical Discourse Analysis Norman Fairclough using three levels of analysis, namely, discourse practice and sociocultural practice. The results show that the postmodern lifestyle discourse by the horror discourse can be seen as an expressive form on the brand. By taking the fragmentation reference of ideas from discourse popular culture of postmodern horror films, such as the concept of hyperreality and hybridity from popular culture to being making innovation and creativity in the development of a streetwear product business. The Text discourse is a form of film media consumption that is then re-discouraged through their own media platforms. So that brand activity in consuming the film culture is a way of forming differentiation and alternatives. Keywords: Discourse- Media- Postmodern Share Link | Plain Format | Corresponding Author (Mohammad Iqbal Maulana)

136	New Media: Impacts, Benefits, and Barriers	ABS-116
THE EFFECT OF PERCEPTION AND MOTIVATION ON ENTREPRENEURIAL INTEREST (Bandung City Women Case Study) Agung Suryadi Universitas Islam Bandung (Unisba) Abstract This study aims to examine the effect of perception and motivation on women^s entrepreneurial interest in Bandung. The research method used was a survey with a quantitative approach, using a sample of 100 women in the city of Bandung. Using multiple regression analysis, the results show that perceptions have a significant effect on the interest in women entrepreneurship, or have a significant role in forming the interest in entrepreneurship, and motivation has a significant effect on the interest in entrepreneurship in women in Bandung or has a role in the interest in entrepreneurship in women in Bandung. Another finding from this study is that perception and motivation variables have a significant effect on women^s entrepreneurial interest in Bandung. This shows that perceptions and motivation will provide indirect experience for women, because at least woman has knowledge of how to run a business, and so on. Keywords: Perception, Motivation and Entrepreneurial Interest Introduction Share Link | Plain Format | Corresponding Author (Agung Suryadi, S.Ak.)

137	New Media: Impacts, Benefits, and Barriers	ABS-121
ORGANIZATIONAL CULTURE IS IMPORTANT TO BE IMPLEMENTED BY HOSPITAL MANAGEMENT AS AN EFFORT TO MAKE QUALITY OF PERFORMANCE Mohammad Kamal Musadad Busyairil Bastomi, Muhardi Bandung Islamic University Master of Hospital Management Abstract A Hospital as an individual health service agencies that have many services. The multi professions in the hospital which is in each unit that suitable with their field of work, this may causes the background and character of each human resource to be different. The hospital provides comprehensive services to the patients by involving many units that have different tasks. Demands for service quality and existing regulations make the intensity and pressure of work quite high. The activities in the hospital are very dense in every area, both direct services to patients and proponent services even administrative services. The contradiction of the goals and characteristics in each human resource and existing units, on the other hand, must be create a harmonious integration. Union of differences oppinion is serves to achieve predetermined goals. This research was conducted qualitatively, the data were obtained by in-depth interviews, observation, and focus on group discussion. Primary data from hospital managers would be analyzed qualitatively. The research result states that management must be present at the hospital to manage the hospital complex. The demands for target achievement and harmonious integration are related to the presence of an organizational culture which is created and implemented by hospital management. A positive organizational culture could create harmonious integration which is able to have an optimal quality performance. Keywords: Organization, Management, Hospital, Organizational Culture Share Link | Plain Format | Corresponding Author (Mohammad Kamal Musadad Busyairil Bastomi)

138	New Media: Impacts, Benefits, and Barriers	ABS-126
Big Data in Behavioral Finance: A Review Eneng Nur Hasanah Lecturer of Faculty of Economy and Business, Universitas Islam Bandung. Student of School of Business and Management, Institut Teknologi Bandung. eneng.nurhasanah[at]sbm-itb.ac.id Abstract Big data is one of the common methods for many research fields today, and one of them used by finance study. Otherwise, Big data in finance is one of the common studies in the finance field today. Theoretical framework conduct from this field of study to explore many things. Then, behavioral finance as one of the popular finance roots also influenced by big data. This research aims to conduct the state of the art of behavioral finance by using big data to explore the research opportunity in the big data in behavioral finance. Keywords: big data- behavioral finance- state of the art Share Link | Plain Format | Corresponding Author (Eneng Nur Hasanah)

139	New Media: Impacts, Benefits, and Barriers	ABS-127
Disappearance of Genuine Communication in Hashtag Twitter on Indonesian Presidential Election 2019 Karman (a*), Bambang Mudjiyanto (a) Ministry of Communication and Information Technology, Indonesia Abstract This article discusses the hashtags usage on Twitter in Indonesian politics (2019 presidential election). Ideally, Twitter users use hashtags to talk about topics that match the hashtag name. However, they use hashtags, in the context of the 2019 presidential election, for messages that are not related to the hashtag name itself. This paper shows that the use of hashtags is not used to discuss messages in certain topics. Twitter users make use of hashtags to make hashtags in the position of trending topics. Twitter users of each supporter of the presidential candidates competing for hashtags. The hashtag name has no relevance to the content of the message content. Each group that provides support to one of the presidential candidates has an opinion leader, both authentic accounts or an anonymous one. Hashtag in a political context is used for the orchestration of public opinion. Opinion leaders in certain hashtags are like the conductor in a chorus that guiding their followers (buzzers). Those who engage in hashtag often exhibit inauthentic activity. In closing, this article provides methodological implications if hashtag is used for the unit of analysis in research. The problem with the hash tag methodology is unclear population, problematic interaction parameters. Keywords: Political Participation, Indonesia Presidential Election 2019, Genuine Communication Share Link | Plain Format | Corresponding Author (Karman Karman)

140	New Media: Impacts, Benefits, and Barriers	ABS-136
OMNI-CHANNEL MARKETING COMMUNICATION MODEL IN CONSUMER BUILDING ENGAGEMENT (Case Study at PT. Brodo Ganesha Indonesia) Yoyoh Hereyah, Siti Junima Faradella UNIVERSITAS MERCU BUANA JAARTA Abstract In the digital marketing economy era 4.0, the omnichannel marketing integrates channels from the two marketing domains, offline and online. Brodo is one of UMKM has used an omnichannel marketing approach using offline and online channels to target its market share, millennial consumers. This study uses the concept of an omnichannel marketing communication model. The goal is to determine the activities, tactics, opportunities, and obstacles, and benefits of the omnichannel communication model. As a point of view, This research uses a case study method with a constructivist paradigm.The results show that Brodo^s has integration of omnichannel marketing communication activities that focus on, to build and maintain consumer engagement in a sustainable manner. Brodo adapts and sees trends so that they can catch up with the changes that occur, and have to more optimized physical store management, establishing relationships with regulators, focusing on developing loyalty programs, and developing Brodo^s internal community. Keywords: Omnichannel, Marketing Communication, Millennial, Consumer Engagement Share Link | Plain Format | Corresponding Author (Yoyoh Hereyah)

141	New Media: Impacts, Benefits, and Barriers	ABS-138
Political connections, financing and dividend policy: Evidence from SOE (listed) in Indonesia a) Leonita Putri, SE, MBA- b) Dr. Sulaeman Rahman Nidar, SE, MBA- c) Dr. Rachmat Sudarsono-d) Dr. Josep Ginting, CFA a) Ph.D Student of Economics and Business Faculty, Padjadjaran University, Bandung, Indonesia- Lecturer at Sriwijaya University, Palembang, Indonesia b) & c) Lecturer at FEB, Padjadjaran University, Bandung, Indonesia- c) Lecturer at President University, Cikarang, Indonesia, Abstract The purpose of this study is to see the political connections DER, EPS, SIZE, growth and ROA influence on the company^s dividend distribution policy. This study uses five variables, namely the dividend policy variable as the dependent variable proxied by the dividend payout ratio (DPR), the independent variable is the political connection measured by using a dummy, capital structure by using DER, EPS, SIZE, growth and ROA. The sample in the study SOE listed on the Indonesia Stock Exchange in 2010-2018 period. The sample was selected using purposive sampling technique and obtained 12 companies. This study uses a quantitative approach with analysis tools using multiple linear regression with the help of EViews 9.0 software. The results of this study indicate that political connections, Capital structure, Growth have a negative effect on dividend policy and size, EPS, ROA have a positive effect on dividend policy. Keywords: Political Connections, Size, Growth, Capital Structure, Profitability, Dividend Policy Share Link | Plain Format | Corresponding Author (Leonita Putri)

142	New Media: Impacts, Benefits, and Barriers	ABS-143
The Theme, Pattern, and Implications of Misinfodemic of Covid-19 in West Java Province Santi Indra Astuti, Rita Gani, Ratri Rizki Kusumalestari The Faculty of Communication Science, UNISBA Abstract The pandemic of Covid-19 creates a multidimensional problem. Not only it is a health problem. Along with the outbreak of virus, here comes also the infodemic. The growth of infodemic has reached a threatening scale and alerted leaders everywhere due to the resulted effects. There are five main themes of infodemic Covid-19, i.e. transmission, cure, behavior, vaccines, and conspiracy suspicion. Interestingly, further investigation on the misinfodemic reveals how the narration of infodemic often intertwined with political theme, or religious based theme. In local context, the politics of local leaders is also at play, and made the effort to deal with the misinfodemic of COVID-19 become a challenging matter. This research is resulted from the analysis of COVID-19 misinfodemic found in local area, namely West Java province. Through the analysis, it is revealed that the misinfodemic of Covid-19 in local context implies the confusion between locals in understanding and identifying the nature of the novel virus. Some of the misinfodemic are quite new, but others are only repeated actions modified from previous hoaxes. A deep insecure feeling for certain ethnic is part of the latest category and reflected potential problem in the future. Keywords: misinfodemic, covid-19, local context, conspiracy, politics Share Link | Plain Format | Corresponding Author (Santi Indra Astuti)

143	New Media: Impacts, Benefits, and Barriers	ABS-148
In Search of Indonesian-Based Digital Literacy Curriculum through TULAR NALAR Santi Indra Astuti, Heni Mulyati, Giri Lumakto 1. The Faculty of Communication Science, UNISBA 2. MAFINDO 3. MAFINDO Abstract Indonesia is famously known as one the biggest user of social media in the world. Recent data shows that Indonesia ranked 4th in the list of Internet user in the world (APJII, 2019). Moreover, recent data reported by We Are Social in January 2020 has placed Indonesia in the third place of the largest absolute growth of Internet User (17%, additional 25.365.368 users). However, enormous problems arise due to the low level of digital literacy among its citizen (Japelidi, 2020). This pose bigger issue when Indonesians are exposed with disinformation/misinformation popularly called as ^hoax^. To overcome the matter, digital literacy curriculum that already provided by international organization such as UNESCO (Media and Information Literacy curriculum), UNICEF, Newseum, and other prominent names in the field should be adapted in national context. The program called Tular Nalar then created by several scholars, academician, and digital literacy activist to implement the job. This research reports and analyses the process in adapting and contextualizing the digital literacy curriculum for local/national interest. Employing the ADDIE scheme of analysis for instructional curriculum design, the ongoing process has identified several themes to be incorporated in the curriculum. By identified those themes, the problem of implanting digital literacy could be adapted and customized according to the need, the field of issue, and the cultural character of the audience. Keywords: digital literacy, curriculum, TULAR NALAR, ADDIE scheme, Indonesia Share Link | Plain Format | Corresponding Author (Santi Indra Astuti)

144	New Media: Impacts, Benefits, and Barriers	ABS-157
Empowerment Of Community Information Group (KIM) In Digital Literation Through Communication Media (Creative Content Digital Literacy Training via Smartphone to Optimize Information Dissemination by Community Information Group (KIM)) Ani Yuningsih, M. Subur Drajat, Erik Setiawan, Ferry Darmawan Communication Science Faculty - Universitas Islam Bandung Abstract Digital literacy is still needed in order to build a smart community in selecting and filtering information that is useful for themselves. The Community Information Group (KIM) in Bandung City is one of the leader and also the influencer in educating about digital literacy to the public, which is one of the priority program of the Bandung City Government. Various activities carried out by KIM are referred to as ^ADINDA^, which stands for: Information Access, Discussion, Implementation, Networking, Dissemination and Aspiration Advocacy. Optimizing the use of smartphones as a media for digital literacy education to the community in urban villages in Bandung City, can actually be done by the Community Information Group (KIM). However, most of the KIM administrators or members are not yet competent to create content creatively through smartphones to increase people^s digital literacy. The Community Service Team provides training on Creative Content Digital Literacy through Smartphones for Optimizing Information Dissemination, so that the role and function of KIM members is more optimal through the emotional and psychological approach to the target audience of the Bandung City community who have unique characteristics. The materials provided in the training are: Attractive & Viral Content, Digital Literacy & Preventing Hoaxes, Selection of Issues, Timing & Illustration, Making Listicles in Digital Literacy and Selection of Content Types via Smartphones: Blogs, Graphic Info, and Articles. The training provided has been successful in significantly increasing the competence and communication capacity of the KIM members of Bandung City, as evidenced by the pretest and postest with quantitative and qualitative methods. Keywords: creative content, digital literacy, information dissemination Share Link | Plain Format | Corresponding Author (Ani Yuningsih)

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