ORGANIZATIONAL CULTURE IS IMPORTANT TO BE IMPLEMENTED BY HOSPITAL MANAGEMENT AS AN EFFORT TO MAKE QUALITY OF PERFORMANCE
Mohammad Kamal Musadad Busyairil Bastomi, Muhardi

Bandung Islamic University Master of Hospital Management

Abstract

A Hospital as an individual health service agencies that have many services. The multi professions in the hospital which is in each unit that suitable with their field of work, this may causes the background and character of each human resource to be different. The hospital provides comprehensive services to the patients by involving many units that have different tasks. Demands for service quality and existing regulations make the intensity and pressure of work quite high. The activities in the hospital are very dense in every area, both direct services to patients and proponent services even administrative services. The contradiction of the goals and characteristics in each human resource and existing units, on the other hand, must be create a harmonious integration. Union of differences oppinion is serves to achieve predetermined goals. This research was conducted qualitatively, the data were obtained by in-depth interviews, observation, and focus on group discussion. Primary data from hospital managers would be analyzed qualitatively. The research result states that management must be present at the hospital to manage the hospital complex. The demands for target achievement and harmonious integration are related to the presence of an organizational culture which is created and implemented by hospital management. A positive organizational culture could create harmonious integration which is able to have an optimal quality performance.

Keywords: Organization, Management, Hospital, Organizational Culture

Topic: New Media: Impacts, Benefits, and Barriers