THE EFFECT OF PERCEPTION AND MOTIVATION ON ENTREPRENEURIAL INTEREST (Bandung City Women Case Study) Agung Suryadi
Universitas Islam Bandung (Unisba)
Abstract
This study aims to examine the effect of perception and motivation on women^s entrepreneurial interest in Bandung. The research method used was a survey with a quantitative approach, using a sample of 100 women in the city of Bandung. Using multiple regression analysis, the results show that perceptions have a significant effect on the interest in women entrepreneurship, or have a significant role in forming the interest in entrepreneurship, and motivation has a significant effect on the interest in entrepreneurship in women in Bandung or has a role in the interest in entrepreneurship in women in Bandung. Another finding from this study is that perception and motivation variables have a significant effect on women^s entrepreneurial interest in Bandung. This shows that perceptions and motivation will provide indirect experience for women, because at least woman has knowledge of how to run a business, and so on.
Keywords: Perception, Motivation and Entrepreneurial Interest Introduction
