Business Model Analysis in E-Commerce Start-up Asni Mustika Rani (a*), Rabiatul Adwiyah (a)
a) Fakultas Ekonomi dan Bisnis, Universitas Islam Bandung
Jalan Tamansari 1, Bandung 40116, Indonesia
*asnimustika[at]unisba.ac.id
Abstract
Indonesia is slowly moving towards a digital ecosystem in Southeast Asia, with the growth of the e-commerce business continuing to increase. E-commerce start-up companies in Bandung have the potential to be developed and reduce unemployment because they absorb labor. The e-commerce business start-up uti-lizes web-based technology and applications to provide facilities and services, so that all end-to-end custom-er needs can be met with just a cell phone. Based on this potential, the web hosting and domain service pro-vider business is a promising business and allows new competitors in this business activity. This study aims to map the business model of e-commerce start-up business in Bandung by taking samples at OYO rooms us-ing nine Business Model Canvas blocks which are expected to be able to solve existing problems and con-duct a SWOT analysis of their business model to see strengths, weaknesses, opportunities. and threats owned by the OYO rooms.
Keywords: Business Model, Business Model Canvas, SWOT
