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91	Marketing and Fintech in Terms of Islamic Perspective	ABS-58
Empowerment of Womans of Street Vendors through E-commerce Application-Based Product Marketing Training to Increase Sales Turnover Rabiatul Adwiyah, Asni Mutika Rani, Allya Roosallyn Assyofa, Agita Arrasy Asthu Universitas Islam Bandung Abstract E-commerce is a part of e-business that deals with buying and selling of goods / services via the internet. E-commerce also includes activities that support these transactions, such as advertising, marketing, consumer support, security, shipping and payments. Business activities in Indonesia, especially in the city of Bandung, vary in number and type. One of the most dominant forms of business is the UMKM industry, which is carried out by street vendors around the Bandung City Castle with various characteristics. This study uses the socialization method and participatory approach by conducting field visits to train street vendors in the Tamansari area of Bandung City, in order to create e-commerce accounts to help increase sales turnover. The results of this study indicate that 80% of street vendors can understand thoroughly and are skilled at using computers and internet technology to support increased sales through e-commerce. In addition, street vendors can skillfully respond to both sales and service orders model according to consumer wishes through e-commerce. Keywords: Empoertment, E-Commerce, Marketing Training, Increases Sales Share Link | Plain Format | Corresponding Author (Rabiatul Adwiyah)

92	Marketing and Fintech in Terms of Islamic Perspective	ABS-61
Brand Awareness Analysis of Halal Class of Salman ITB Halal Center Yuristia Wira Cholifah, Raditya Pratama Putra, Indri Rachmawati Universitas Islam Bandung Abstract The increase of public awareness in halal certification of a product gives rise to the phenomenon of mushrooming halal activities and products. Halal certification, in this case, provides protection as well as safety for consumers in conducting daily activities. Therefore, Salman^s Halal Center of ITB is present to educate the community with one of its main programs, namely Halal Class. This research aims to analyze brand awareness of Halal Class of Salman^s Halal Center of ITB. The halal class is delivered by some experts from their respected fields with halal and haram activities as its theme. This research uses qualitative method with case-study approach. The data are collected through interview and field observation for 8 months from November 2019. The research shows that Salman^s Halal Center of ITB has not maximized its brand awareness- although, the program can be accepted by the public properly. Keywords: Brand Awareness Analysis, Halal Class, Communication strategy, Salman ITB Halal Center Share Link | Plain Format | Corresponding Author (Yuristia Wira Cholifah)

93	Marketing and Fintech in Terms of Islamic Perspective	ABS-87
Phenomenon of Indian Ethnic Business Communication in Bandung City, West Java Nisrina, Nurrahmawati Universitas Islam Bandung Abstract There are so many business activities in Bandung City, one of that business is textile business which is famous for being managed by Indian ethnic. This study aims to analyze the motives and meanings of Indian ethnic entrepreneurs in running business communication. This study used a qualitative research method with the phenomenological approach from Alfred Schutz. The theory used is the symbolic interaction theory from George Herbert Mead. The results of this study are the motives possessed by Indian ethnic entrepreneurs in conducting business communication, namely family motives, economic motives, and ego motives. The meaning that Indian ethnic entrepreneurs have from business communication activities are information exchange, cultural adjustment, and nonverbal communication skills. This phenomenon becomes interesting. Because Indian ethnic entrepreneurs who have met with buyers of different cultures for years, still have language barriers in running this textile business. Keywords: Business Communication, Indian Ethnic, Meanings, Motives, Phenomenology. Share Link | Plain Format | Corresponding Author (Nisrina Alan Jayaatmaja)

94	Marketing and Fintech in Terms of Islamic Perspective	ABS-93
Visual Merchandising Impact on Purchase Intention Of Private Label Products at Modern Stores Nina Maharani(a)*, Arief Helmi(b), Asep Mulyana(b), Meydia Hasan(b) a) Management Department, Faculty of Economics and Business, Bandung Islamic University, Indonesia *nina.maharani68[at]gmail.com b) Management Department, Faculty of Economics and Business, Padjadjaran University Bandung, Indonesia Abstract The rapid growth of modern shops such as minimarkets, supermarkets and hypermarkets in Indonesia has led to intense competition among these stores. One of the strategies that can be used to attract consumer purchase intentions is the application of visual merchandising. The purpose of this study is to: determine the dominant dimension in shaping the visual merchandising variable and how much impact visual merchandising has on the purchase intention of private label products in modern stores. The data collection method used questionnaires to 125 consumers who bought private label products in modern shops. Hypothesis testing uses the statistical tool Structural Equation Model with the Partial Least Square (SEM - PLS) approach. The results showed that the most dominant dimension forming visual merchandising variables is shelf management, and visual merchandising has a significant effect on purchase intention of private label products. Keywords: Visual merchandising, private label products Share Link | Plain Format | Corresponding Author (Nina Maharani)

95	Marketing and Fintech in Terms of Islamic Perspective	ABS-95
INTERCULTURAL COMMUNICATION IN NEGOTIATION Nurika Desy Marlinton (a*), Anne Maryani (b), O. Hasbiansyah (b) a) Bandung Islamic University Jalan Tamansari, Bandung 40116, Indonesia *desymarlintons[at]gmail.co.id b) Bandung Islamic University Jalan Tamansari, Bandung 40116, Indonesia Abstract There is often a misunderstanding between a banking Funding Officer and its customers due to language differences. This is because many customers use the local language, while not all FOs come from the same area. The purpose of this study was to determine the motives, experiences, and meanings of using Sundanese regional language in the Banking Business Negotiation Process for FO. The method used is qualitative with a phenomenological approach. It is found that FO tends to use Sundanese regional language in the negotiation process as a form of an effort to get the emotional side of customers. Intercultural communication competence is deemed necessary as an adaptation process with interlocutors at least for social language to break the ice and reduce misunderstanding in the negotiation process. This research is expected to have practical implications whereby banks can add to the policy that all FOs must have local languages skill. Keywords: Intercultural Communication- Negotiation- Bank Share Link | Plain Format | Corresponding Author (Nurika Desy Marlinton)

96	Marketing and Fintech in Terms of Islamic Perspective	ABS-108
Education costs and college image as the determinants of choosing a college Dedy Ansari Harahap*1), Ratih Tresnati2), Luthfi Nurwandi3), Erwin Harahap4), Dita Amanah5) 1,2)Fakultas Ekonomi dan Bisnis Universitas Islam Bandung, 3)Fakultas Teknik Universitas Islam Bandung, 4)FMIPA Universitas Bandung, 5)Fakultas Ekonomi Universitas Negeri Medan, *1)dedyansari[at]gmail.com Abstract This study aims to analyze the effect of the cost of education and the image of the university on students^ decisions to choose higher education institutions. This study uses a quantitative approach with an explanatory research type. The research sample consisted of 388 respondents and was statistically processed using multiple linear regression analysis. The results showed that the cost of education and the image of the university influenced the student^s decision to choose a tertiary institution. These findings suggest that higher education institutions must determine competitive tuition fees and the image they shape. Several studies have shown that in general the cost of education and the image of a university is a consideration for students choosing a university. It is important for institutions in the management of these two things to attract students to choose certain universities. Keywords: Higher Education, Education Cost, University Image, Student Decision Share Link | Plain Format | Corresponding Author (Dedy Ansari Harahap)

97	Marketing and Fintech in Terms of Islamic Perspective	ABS-125
Social Media Marketing To Brand Awareness In Private University Mochamad Malik Akbar Rohandi, Eneng Nur Hasanah, Eka Tresna Gumilar Faculty of Economic and Business, Universitas Islam Bandung. Jl. Taman Sari No 1 Bandung 40116 Indonesia *moch.malik[at]unisba.ac.id *enengnurhasanah[at]unisba.ac.id *eka.tresna[at]unisba.ac.id Abstract This research aims to measure the impact of digital marketing use four different social media i.e, Youtube, Facebook, Instagram and Twitter through brand awareness in the private universities in Indonesia based on how the user get information from social media and make it as the information source. The methodology used in this research is quantitative method of causal effect. This research conduct by using primary and secondary data. The sampling technique use non-probability sampling by using minimum respondents from Bernoulli. Then, the data analysis use path analysis. By using 385 respondents, the research show that digital marketing simultaneously influences to university brand awareness 22.96%. This result show that digital marketing is one of the media which can be used to increase public brand awareness through university. Meanwhile, Facebook and Twitter have positive influence for university brand awareness. In conclusion, Facebook and Twitter can increase brand awareness of a university. Keywords: digital marketing- social media- brand awareness- private university. Share Link | Plain Format | Corresponding Author (Eneng Nur Hasanah)

98	Marketing and Fintech in Terms of Islamic Perspective	ABS-139
The Effect Of Profitability And Tangibility On Capital Structures S.Sulastri, AP.Putri & H. Tanuatmodjo Universitas Pendidikan Indonesia Abstract The aims of this study to determine the overview of the profitability measured by Return On Equity (ROE), tan-gibility and the capital structure measured by Debt to Equity Ratio (DER), and to know the profitability and tan-gibility of the capital structure. The research methods used are descriptive and verifiedative. The research popu-lation is a sub-sector company of Pharmaceuticals registered in Indonesian Stock Exchange period 2012-2017.Samples taken with purposive sampling techniques. The analytical techniques used are classical assump-tion testing and panel regression analysis, as well as hypothesis testing using the F test and T test. The results revealed that the development of profitability decreased, the development of tangibility increased and the devel-opment of capital structures that experienced increases and decreases that tend to decline.Based on the F test, the profitability and tangibility are pensive to the capital structure, based on the T test, the profitability affects the capital structure and tangibility has no effect on the capital structure. Keywords: Profitability, Tangibility, Capital Ctructure Share Link | Plain Format | Corresponding Author (S Sulastri)

99	Marketing and Fintech in Terms of Islamic Perspective	ABS-141
The Influence Internal Control System on the Quality of Financial Statements of BAZNAS of Indonesia Nurhayati (a), Riyang Mardini (b), Rusmana (c), Ku Maisurah Ku (d), Fariza Hanim Rusly (e) a,b,c :ProdiAkuntansi, Fakultas Ekonomi dan Bisnis, Universitas Islam Bandung, Jl. Tamansari No.1 Bandung 40116 - d, e : TISSA-UUM Malaysia Abstract The aims of This research to determine of The Influence Internal Control System (Control Environment, Risk Assesment, Control Activities, Information and Communication, Monitoring) on the Quality of Financial Statements of BAZNAS of Indonesia.The objects of the research are Baznas is the National Zakat Authority (BAZNAS) of Northern West Java Indonesia,.The research uses secondary data with quantitative verification method. Therefore this research also examined the research instruments, namely validity and reliability tests and hypotheses assessment of classical assumption test, the research also used multiple regression models. The samples of the research are 6 Baznas (6 observations). The results shows that simultaneously, Internal Control System (Control Environment, Risk Assesment, Control Activities, Information and Communication, Monitoring) have effects on Financial Statement. The results showed that the control environment, control activities, as well as infor-mation and communication have a significant effect on financial performance. While the risk assessment is influential but not significant to the financial performance, while the monitoring has a significant negative effect on financial performance. Keywords: Internal Control System, financial statements, Baznas Share Link | Plain Format | Corresponding Author (Nurhayati Nurhayati)

100	Marketing and Fintech in Terms of Islamic Perspective	ABS-153
Indonesia Islamic Fintech Applications Landscape Leon A. Abdillah Universitas Bina Darma Abstract Information technology has changed the world towards a digital system including the digital economy and payment technology. The COVID-19 outbreak has forced all parties to accelerate and expand IT-based and digital services. The lack of studies related to Islamic FinTech in Indonesia is the main reason for writing this article. Continuing previous research, it is known that Indonesia in general has followed the times with many FInTechs and startups growing. However, there are still very few Sharia-based services. After conducting online surveys with a number of agencies such as OJK, FinTech Islami Indonesia, it is known that 12 out of 158 FinTechs operate or serve sharia schemes. They provide financial services for: SMEs & MSMEs, general or consumptive financing, Umrah and Hajj trips, property projects, education and health. In the future, it is hoped that more Indonesian Islamic FinTechs include those serving other sectors such as Agriculture, Forestry, Maritime Affairs and Fisheries, etc. Keywords: Digital economy, E-commerce, Islamic fintech, Information Technology. Share Link | Plain Format | Corresponding Author (Leon Abdillah)

101	Media, Journalism, and Transformation	ABS-2
Amar maruf nahi munkar and tabayyun: islamic journalism practice in Indonesia Ratri R. Kusumalestari, Arbaiyah Satriani, Andalusia Neneng Permatasari, Kireina Dwi Faraumina, Shakila Anisa Larasati The Faculty of Communication Science Islamic University of Bandung (UNISBA) Abstract Islamic journalism is a genre of journalism that exists and develops in Indonesia. Despite the ups and downs, it persists and needed in this Muslim-majority country. So what distinguishes it from other journalism in Indonesia today? Based on the observations, the difference lies in the principles that underlie the reportage. In practice, Islamic media journalists in Indonesia state that they adhere to Islamic values related to reporting. One of the news to be investigated related to the issue is the settlement of Novel Baswedan case news be-cause it brings out controversy and involves many interests. Researchers used a qualitative approach. Data collection techniques are semi-structured interviews and literature studies. The subject of this research is the editor of Hidayatullah.com and Republika online (ROL). The results showed that the two media practiced the principles of amar maruf nahi munkar and tabayyun in the journalistic process, but applied them in different ways. Keywords: islamic journalism, amar maruf nahi munkar, tabayyun Share Link | Plain Format | Corresponding Author (Ratri Rizki Kusumalestari)

102	Media, Journalism, and Transformation	ABS-16
Education on Disaster Mitigation Journalism For Television Journalists in West Java Septiawan Santana, Satya Indra Karsa, Dadi Ahmadi,Firmansyah, Doddy Iskandar Fakultas Ilmu Komunikasi Universitas Islam Bandung Abstract Several disaster events that have occurred in Indonesia in recent years have attracted the attention of the government, especially in making efforts to prevent and anticipate victims. Journalist documentation in covering disasters is one of the channels for educating the public about natural disasters, especially in audio-visual (television) reporting. Equipping journalists to carry out disaster advocacy needs to be directed. For this reason, the community service program ^Education of Disaster Mitigation Journalism for Television Journalists in West Java^ is directed at journalists, especially television journalists who are members of the West Java Indonesian Television Journalists Association (IJTI). Training in the form of training on safety techniques in disaster coverage, basic rescue, and training on how to carry out coverage aimed at mitigating disasters. The method of this activity is carried out by means of training and counseling accompanied by interactive dialogue and sharing that encourage participants to be creative, innovative, participatory, and build cooperation and work. The results of this activity indicated that there were changes in participants, especially an increase in knowledge and ability to carry out coverage of various disaster mitigation reports. Keywords: Journalist, television, mitigation, disaster. Share Link | Plain Format | Corresponding Author (Septiawan Santana)

103	Media, Journalism, and Transformation	ABS-17
Interpretation of Television Journalists Utilizing Smartphone Technology on Reporting Disaster Septiawan Santana, Satya Indra Karsa, Dadi Ahmadi, Doddy Iskandar, Firmansyah Fakultas Ilmu Komunikasi Universitas Islam Bandung Abstract The development of information technology has resulted in many changes in the delivery of information and reporting. In a disaster situation, disseminating news and information on disasters is very important to minimize risks and casualties. Television journalists innovate by using smartphone technology in reporting on disasters. Therefore, this study aims to reveal how the determination of technology in smartphones changes the reporting pattern of television journalists in disaster coverage. This research was conducted using a qualitative approach with the interpretative phenomenological analysis (IPA) to explore personal experiences and individual personal perceptions to produce an objective statement of the object or event itself. Data collection was carried out by interviewing, observing and documenting research subjects, namely 33 television journalists in West Java who are members of the Indonesian Television Journalists Association (IJTI), while the object in this study is the use of smartphone technology in disaster coverage. The results of the study found that television journalists realized that the speed of online media coverage made television journalists work harder. For this reason, most television journalists in West Java have taken the initiative to take advantage of smartphone technology in reporting on disasters. Keywords: Disaster, Technology, Journalist, Television, Smartphone Share Link | Plain Format | Corresponding Author (Septiawan Santana)

104	Media, Journalism, and Transformation	ABS-32
Supporting ITB Salman Publisher to Become a Competent Competitive Da^wah Media Andalusia Neneng Permatasari, Ashabul Yamin Asgha, Arbaiyah Satriani, Sophia Novita, Fauzian Ahmad, Muhammad Ilham Baihaki, Nabilla Anasty Fahzaria, Kireina Dwi Faraumina Universitas Islam Bandung Jl Tamansari No 1, Bandung, Indonesia Abstract The service activities carried out are assistance in developing the Salman ITB Research and Publishing Sector which is currently still experiencing various obstacles, both in terms of human resources who are not yet competent and have adequate expertise, as well as from the side of knowledge about publishing and management. Another technical obstacle experienced is the limited number of human resources has resulted in the unrealized development plans for the publication as expected. The method to be used in this assistance program is the ABCD (Assets Based Community Development) method because the Salman ITB Research and Publishing actually has excellent assets in the form of several previous publishing histories and public references in religious matters in Bandung, Indonesia. These advantages need to be developed in this assistance program. Hopefully, with this service activity, some of the excellent programs of the Salman ITB Research and Publishing can be realized gradually. Keywords: publishing, Assets Based Community Development, da^wah media Share Link | Plain Format | Corresponding Author (Andalusia Neneng Permatasari)

105	Media, Journalism, and Transformation	ABS-40
What We did in Tanjung Lesung After the 2018 Tsunami, Case Study on Image Restoration of Tanjung Lesung Destinations after the 2018 Tsunami Ashabul Yamin A (a*), Sophia Novita (b), Firmansyah (c) Communications Science Faculty of Universitas Islam Bandung Jl. Tamansari No.24-26, Lb. Siliwangi, Kecamatan Coblong, Kota Bandung, Jawa Barat 40132 *ashabulyaminasgha[at]gmail.com Abstract In recent years, potential tourist destinations in Indonesia have been threatened with losing their tourist attractions due to natural disasters, such as Tsunami and earthquake. In 2018, Tsunami hit Tanjung Lesung resulted in paralysis of tourism and reduced tourist visits, this was due to community concerns about disasters that might recur, which also resulted in a decrease in the attractiveness and image of Tanjung Lesung tourist destinations. Thus, various efforts are needed to restore the attractiveness and image of the tourism destination to attract tourists. The study aim to discover more about how Tanjung Lesung Destinations restore their image after such disaster. This study uses a qualitative method with a case study approach, which is conducted by interviewing Head of Section for Tourism Promotion in Pandeglang and General Manager of Tanjung Lesung. The strategy carried out in restoring the attractiveness and image of the Tanjung Lesung destination begins with restoring infrastructure and increasing the destination^s preparedness against disasters. then post traumatic counseling is also carried out for business actors around tourist destinations, and the last by continuing to increase promotion through social media, events and gathering, the appearance of Pandeglang culture at tourism events throughout Indonesia and doing media relations. Keywords: Tourism, Image Restoration, Tanjung Lesung Share Link | Plain Format | Corresponding Author (Sophia Novita)

106	Media, Journalism, and Transformation	ABS-41
Social Network Analysis Of Tweets During Protest Action On Regulations Draft Of ^Omnibuslaw^- An Overview From Social Psychology Perspective Vici Sofianna Putera (a*), Dwi Agustin Nuriani Sirodj (b), Rizka Hadian Permana (a) a) Fakultas Psikologi, Universitas Islam Bandung *vici.putera[at]unisba.ac.id b) Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Islam Bandung Abstract Analysis of tweets extracted from Twitter during a student demonstration against the rejection of the Job Crea-tion Bill. Social Network Analysis (SNA) analysis techniques were used to analyze the online networks that ap-peared at that time. The data source comes from the social media platform twitter using a web-based application, namely netlytic using the keyword #tolakomnibuslaw. The results of this analysis are 1) The trend of #tolakom-nibuslaw posts was mostly posted on August 14, 2020 and decreased dramatically thereafter, 2) The @jokowi and @dpr_ri accounts are the most mentioned accounts in every #tolakomnibuslaw post because they are con-sidered the most capable and right in conveying the aspirations of the hashtag #tolakomnibuslaw, 3) The @tonggosmovic, @ari_balangsax and @nhiarjuniar accounts are the top three accounts that post the most #tolakomnibuslaw hashtags which are BOT (autoboot) accounts because the digital opinion movement with the hashtag #tolakomnibuslaw is limited to spread among or a community commanded by certain actors and 4) The hashtag #tolakomnibuslaw has succeeded in mobilizing public opinion from certain circles and there is a tenden-cy for actors to try to show their existence as critics who are always up to date in guarding government policy in this case, rejecting the regulations draft of Omnibuslaw. Keywords: Social Network Analysis, media sosial, collective behavior, Twitter Share Link | Plain Format | Corresponding Author (Vici Sofianna Putera)

107	Media, Journalism, and Transformation	ABS-51
Affirmations Young Politicians in the Acceleration of Regeneration in Political Parties (Exploration Studies on Affirmations and Determination Factors of Millennial Generation Political Regeneration in Gerindra, PPP and PSI ) Atie Rachmiatie, Ferra Martian, Maman Suherman Universitas Islam Bandung Abstract The existence of millennials determines the future face of the nation, because they represent 40% of Indonesia^s population, but they are very few as politicians. From Litbang Kompas^s data (August 2019) found that the number of young DPR candidates elected in the 2019 election fell quite significantly, from 16.4% or 92 people to 12.5% or 72 people. According to data from Badan Pengembangan Nasional (Bappenas) there are 63 million millennials, or people aged 20-35 years. The large number of millennial population today, can be a challenge and an opportunity, especially for Indonesia^s target to penetrate the status of a high-income country in 2045 and provide a higher standard of life for the people. The key is to understand millennial thoughts and behavior and encourage them to become cogs, including driving political change. Based on research from the Indonesian Parliament Concern Community Forum (Formappi), the political parties with the most number of millennial legislative candidates are PSI (Indonesian Solidarity Party) with 240 candidates, PPP with 142 candidates, and Gerindra with 98 candidates. The regeneration of politicians from each political party faces significant obstacles and threats, as evidenced by the fact that elected legislators and regional heads from the millennial generation are only occupied by less than 12.5%, where some of them are incumbents. Millennials should occupy more of the 2019 political stage, because people^s lives have changed to enter the industrial era 4.0. Affirmation of young politicians seems to have become an important priority for current party leaders, otherwise there will be a generation gap between politicians who determine policies and young people who are starting to increasingly play a role in various sectors amid the increasingly rapid digital transformation. This study aims to obtain data and information about efforts to affirm regeneration in political parties, secondly, to obtain information about the readiness Keywords: Political Affirmation, Regeneration Acceleration, Political Party Share Link | Plain Format | Corresponding Author (Atie Rachmiatie)

108	Media, Journalism, and Transformation	ABS-62
Optimizing Community Channels and Media for Participatory Rural Development: The case in Bumiwangi Village, Ciparay District, Bandung Dede Lilis Chaerowati, Tia Muthiah Umar, Mohamad Subur Drajat Faculty of Communication Science Universitas Islam Bandung Jalan Tamansari 24, Bandung 40116, Indonesia Abstract The Village Law places the village at the forefront of development and improvement of community welfare with a touch of initiation, innovation, creation and cooperation between village officials and the community in realizing common goals. Economic progress is not the only measure of the program^s success, because the Village Fund targets are prioritized for community development and empowerment. Bumiwangi Village, Ciparay District, Bandung Regency is one of the villages that has succeeded in conducting cash-intensive programs with a budget from the Village Fund carried out by residents. This paper is based on the perspective of community media as a medium for community empowerment and participatory development. The paper aims to reveal community channels and media that are optimized by the government and the people of Bumiwangi Village for participatory development. Qualitative Methods with a single case study examines the natural environment using data collection techniques in the form of interviews and documentation studies. Data analysis was performed using a circular model and multiple triangulation for data validity. The results revealed that the government and the people of Bumiwangi Village optimized the integrated communication channel between offline and online channels. Meanwhile, community media use social media as a media for participation. Keywords: communication for development- community media- participatory development- communication channel. Share Link | Plain Format | Corresponding Author (Dede Lilis Chaerowati)

109	Media, Journalism, and Transformation	ABS-69
Media literacy group coaching from group development to creative content creation skills Kiki Zakiah, Askurifai, Dian Widya Putri, Nurrahmawati Universitas Islam Bandung Abstract The development of the Vocational School Students^ Media Literacy Group in developing groups and the ability to produce media content aims to guide groups to become groups that can regenerate, and instill coaching abilities for junior members, the ability to create creative content by considering ethical aspects. This media literacy group numbered seven people. This group, based on initial treatment for three months, has 1) basic skills of effective communication. 2) Basic ability to create video content. 3) Basic radio speaking skills. 4) Basic knowledge of television journalism (Zakiah, at all: Sores 2019) Coaching for this group is carried out in synergy with their academic activities in the multi-media field. Coaching that is carried out is to strengthen the group as a lively and productive group. This media literacy group is fostered in developing skills in videography. As a result, they created a company profile that met the standards regarding their school. Coaching for literacy groups is also about group sustainability from the aspects of sociology and communication. The result was that this media literacy group was able to recruit younger generations by selecting 20 interested people and selecting 7 students. The senior group is also fostered so that they are able to provide guidance to juniors. The result was that the senior group had independently trained the junior group on communication skills and the ability to create media content. The next coaching is about creating creative content for senior and junior group members. This coaching is carried out in stages over a period of approximately three months. Coaching is carried out by means of lectures, guidance and practice. Through this method, the outputs are: (1) Company profile, (2) junior media literacy group. (2) Creative script. (3) Articles presented in the Sores proceedings at Unisba or other universities related to this theme in 2020. Keywords: coaching, media literacy, creative content Share Link | Plain Format | Corresponding Author (Kiki Zakiah)

110	Media, Journalism, and Transformation	ABS-80
Book Writing as a Media for Promoting Culinary Products Anne Ratnasari, Yusuf Hamdan, Aning Sofyan, Yenni Yuniati, Nila Nurlimah Faculty of Communication, Universitas Islam Bandung, Abstract The government, private institutions, universities, and other institutions organize various programs to develop Micro, Small and Medium Enterprises (MSMEs) businesses, especially to increase the competitiveness of business actors. One of the businessmen running the program is the Ciparay Subdistrict Micro, Small and Medium Enterprise Association (UMKM), Bandung Regency, West Java. The members of the association produce various processed food products. This article is the result of research on Book Writing Training as a Media for Promoting Culinary Products. The research objective is to analyze the understanding of community members regarding the motivation, style, and steps of writing a book as a medium for promoting culinary products. The research method used is descriptive to measure the research phenomenon carefully. Data collection was carried out by distributing research questionnaires to community members as participants of the training as many as 36 people. The sampling technique was carried out by using a census, therefore all members of the association became the research respondents. The results showed that the members of the association have high knowledge about the motivation and writing style of books, and can apply the steps of writing books as a medium to promote culinary products. Keywords: book writing, promotion media, culinary product, UMKM community. Share Link | Plain Format | Corresponding Author (Anne Ratnasari)

111	Media, Journalism, and Transformation	ABS-90
The Role of Knowledge, Attitude and Subjective Norm on Muslim Tourists^ Behavior in Choosing Halal Hotel and Restaurants: The Case of Indonesians Atie Rachmiatie (a), Maya Tejasari (b), Fitri Rahmafitria (c), Ajeng Ramadjita (d), Ferra Martian (e) a) Fakultas Ilmu Komunikasi, Universitas Islam Bandung Jalan Tamansari No. 1, Bandung 40116, Indonesia *rachmiatie[at]gmail.com b) Fakultas Kedokteran, Universitas Islam Bandung Jalan Tamansari No. 20, Bandung 40116, Indonesia c) Universitas Pendidikan Indonesia Jalan Dr. Setiabudhi No.229, Bandung d) Universitas Pendidikan Indonesia Jalan Dr. Setiabudhi No.229, Bandung e) Fakultas Ilmu Komunikasi, Universitas Islam Bandung Jalan Tamansari No. 1, Bandung 40116, Indonesia Abstract As a country with the largest muslim population, Indonesia is a potential market for global halal tourism. However, muslim tourists^ behaviour has not yet been explored further and considered to have a low preference for halal tourism. This research was conducted by using the extended theory of planned behaviour (TPB) and adding knowledge as a factor that strongly influences the attitude and behavioural intention of muslim tourists. 207 questionnaires were distributed to Indonesian muslim who traveled to any non-islamic countries and the collected data was analysed using SEM-PLS. The result showed that TPB is very effective in explaining muslim tourists^ behaviour where the strong attitude and self-control in regards to religious obedience are the most influencing factors. Furthermore, the knowledge about the benefits of halal tourism encourages the high attitude and intention to consume halal tourism products. Keywords: halal tourism, muslim tourist behavior, halal product consumption Share Link | Plain Format | Corresponding Author (Atie Rachmiatie)

112	Media, Journalism, and Transformation	ABS-96
POLITICAL PR MANAGEMENT IN GOVERNMENT PRESS CONFERENCE Satrya Lasmana K, Nila Nurlimah Universitas Islam Bandung Abstract Government public relations institutions in the regions are required to carry out the function of information to the public as well as the interests of the political image of institutions and regional heads. This process is then referred to as Political PR. This study aims to determine the political PR work process carried out by the West Java Provincial Government Public Relations in a press conference program called ^Jabar Punya Informasi^ (JAPRI). Not only the process that occurs internally in West Java Public Relations, but also the dialectics of journalism which occurred in the mass media as participants. Through qualitative methods, case study approaches, and constructivist paradigms, this research was conducted with data collection techniques in the form of in-depth interviews with West Java Public Relations Structural Officials and journalists participating in the JAPRI Program. The results were obtained that West Java Public Relations manages the JAPRI program which is the result of direct instruction from the Governor of West Java in the hope of being able to answer negative news in the community as well as a venue for publishing the governor^s political promises. The social construction process is decorated with a number of media relations penetration in the hope that information can be distributed to the public. But the process of social media construction as a participant is still ongoing. So the reduction of information from what journalists receive from the JAPRI program cannot be denied. This result shows that information received by the public is the result of information reduction from government public relations institutions and mass media institutions. Keywords: Public Relations Politics, Government Public Relations, Social Construction Share Link | Plain Format | Corresponding Author (Satrya Lasmana Kusumayudha)

113	Media, Journalism, and Transformation	ABS-97
Subang Regent^s political communication strategy in shaping public opinion first author Universitas Islam Bandung Abstract the subang district head as the highest regional leader in the subang district has a heavy duty in shaping public opinion and trust in the subang district. Considering that in the past the regent had stumbled into a corruption case so that public trust in regional leaders decreased drastically. The steps taken include trying to form public opinion with a communication strategy. This process is then carried out in various forms of political communication, including the ^zero rupiah^ program, and the district government public relations program which is internalized in the ^Subang Jawara^ program. This study aims to determine the political communication strategy carried out by the Regent of Subang in shaping the public opinion of the Subang district community. Not only the process that occurs in the PR program of the Subang Jawara Regency Government, but also the political communication of the media carried out by the Regent of Subang in portraying himself as an effort to shape public opinion in the community. This research was conducted using a qualitative method, a phenomenological approach, and an interpretive paradigm. This research was carried out by collecting data in the form of in-depth interviews with the Regent of Subang H. Ruhimat. Keywords: political communication strategy, media, public relation Share Link | Plain Format | Corresponding Author (ryan triana)

114	Media, Journalism, and Transformation	ABS-99
Change Management in Government Hospitals Unggul Gaman Satria, Muhardi Muhardi Universitas Islam Bandung Abstract Along with the times and in the midst of global competition, to maintain its existence, health services have experienced rapid changes and advances in terms of organization, human resources, systems, equipment technology et cetera. This will affect the existence of health facilities, including hospitals. Hospitals that are successful in adapting and changing are the ones that will survive amidst the competition. The purpose of this study is to explore the change management efforts implemented by hospital in order to maintain its existence amidst very tight competition for health services. This research was conducted at Sekarwangi Hospital, Sukabumi, Indonesia. To obtain data, researcher conducted observations, interviews and discussions. The results showed that the BLUD Sekarwangi Hospital was already made and still making changes to maintain its existence. A new paradigm shift towards organization, hospital management & behavior, human resource management and financial management by implementation of financial management which is more adaptable to its needs by implementing the BLUD financial management system in 2010, the application of service standards following the National Hospital Accreditation Standards (SNARS), and the enhancement of hospital type service to be type B in 2018 were efforts of change management in hospitals. Every policy has pros and cons, as well as hospital policies in implementing change management, which have encountered several obstacles. Keywords: change management, hospital Share Link | Plain Format | Corresponding Author (unggul gaman satria)

115	Media, Journalism, and Transformation	ABS-104
Population Density and COVID-19 Distribution Dadang Suhenda (a*) Nuraini (b), Evalina Franciska Hutasoit (b) National Population and Family Planning Board West Java Province, Indonesia Jl. Surapati No. 122 Bandung, Indonesia *dadang.suhenda[at]bkkbn.go.id Abstract The COVID-19 case was first discovered at the end of 2019 in The City of Wuhan China. The outbreak then quickly spread to various parts of the world and demanded the attention of the international community. Since Indonesia reported the first positive case of COVID-19, the number of cases escalating at a rapid pace. Jakarta and its neighboring cities had suffered from the diseases. As the epicenter of the cases have a large number of population, the aspect of population density was pointed out as a vital factor that accelerated the spread of the outbreak. This study aims to determine the relationship of population density with COVID-19 confirmed positive cases. The method used is a quantitative research and descriptive analysis. The findings indicate that there is a significant and linear correlation between population density and COVID-19 positive confirmed cases. In conclusion, the denser a population leads to a higher incidence rate of COVID-19 positive cases in the region. Keywords: COVID-19- Density- Population- West Java Share Link | Plain Format | Corresponding Author (Dadang Suhenda)

116	Media, Journalism, and Transformation	ABS-133
Representation Sex Education for an early age in the film Dua Garis Biru Indiwan seto wahjuwibowo and Adzra Vabiant Purwantie Universitas Multimedia Nusantara Tangerang Banten Abstract This paper wants to disclose how a motion-picture shows sex education in popular film popular young people through the media by young. Movie Dua Garis Biru reap generously. opposition from the community because they are considered this film will lead the younger generation and consider that courtship and pregnant out of wedlock is a normal thing. Some netizen they sign the petition that refuses film Dua Garis Biru only over this film trailer show and has not seen the film overall. Meanwhile, after the time, the more had much cache who praises so petition refusal from the films. The concept and the theory used to analyze this movie Dua Garis Biru is a theory sign and meaning, film semiotics, and representation. In the following analysis of this film, researchers used a model as a triadic logician of Charles Sander pierce in the dat analyzed. The textual analysis used in the study was textual qualitative semiotics. This film aims to provide an understanding of the dangers of pregnancy in early childhood and gives little polemic families from different backgrounds in response to the problems their children who get pregnant out of wedlock, as well as how they cope. Keywords: film semiotics, representation, sexual educations, film dua garis biru Share Link | Plain Format | Corresponding Author (indiwan seto wahjuwibowo)

117	Media, Journalism, and Transformation	ABS-140
SYMBOLIC INTERACTION: MARKETING PUBLIC RELATIONS IN PRIVATE UNIVERSITY Tresna Wiwitan, Nurrahmawati and Neni Yulianita Universitas Islam Bandung Abstract In the current reality, educational institutions conduct Marketing Public Relations (Marketing PR) activities, this includes universities. Based on the available data there are twenty four private universities in Bandung, therefore competition level in Bandung is quite high. Marketing PR is a synergy between marketing activities and public relation strategy. This concept does not only market or sell product/service but also create, nurture and maintain the institution^s positive image. Bandung Islamic University (Unisba) is one of the private universities implementing Marketing PR activities. When Public Relations compiles Marketing PR plan of an institution, it has to understand beforehand the meaning which is based on the mission and vision of the institution that the activities shall be conducted effectively Based on the above explanation, the focus of this research is ^Symbolic Interaction: Marketing PR in Private University^. The objective of this research is to acknowledge and to analyze: 1) The meaning of Marketing PR to Public Relations and Promotional Team, 2) The experience of Public Relations and Promotional Team in conducting the Marketing PR activities. This research uses qualitative research, constructivist paradigm with phenomenology approach. The theory used is the symbolic interaction by Herbert Blumer. Sampling technique is conducted purposively. The interviewees are the chairperson of Unisba^s Public Relations division, Public Relations staff involved in the PR Marketing activities, Vice Rector and students as promotional ambassadors. The result of this research explains that- based on the experience, Public Relations and promotional team must have managerial, public speaking and public relations capabilities in educating High School students. Keywords: Symbolic Interaction, Meaning, Experience Share Link | Plain Format | Corresponding Author (Tresna Wiwitan)

118	New Media: Impacts, Benefits, and Barriers	ABS-5
Analysis Of Public Awareness On Wet Waste Nanik Eprianti, Neng Dewi Himayasari, Ilham Mujahid, Ira Siti Rohmah Maulida, Popon Srisusilawati UNIVERSITAS ISLAM BANDUNG Abstract Garbage is the remnant of food or goods that are considered to be no benefit, garbage can be a source of disease if left without any proper management. But if the garbage is managed properly, then garbage will provide benefits to the community. One of them becomes natural fertilizer in fertilizing soil for crops and vegetables. The purpose of this research is to know the level of public awareness on wet waste of economic value. The method used in this research is to analyse the problem in the field, with a social approach to IRT related to the management and utilization of garbage by involving PKK mother in Jatihandap sub-district Mandalajati, by providing a variety of garbage management counselling and product manufacture from wet garbage from households that have economical value, then control and accompany the process during the activity. The results of this research can increase the level of consciousness awareness in managing and improving the wet garbage into something economical value, so that the benefits that can be felt by the community is the environment to be clean, fresh air and provide health to the community and increase income for society Keywords: Wet Garbage, Awareness, Benefits Share Link | Plain Format | Corresponding Author (Nanik Eprianti)

119	New Media: Impacts, Benefits, and Barriers	ABS-8
Healthcare Information System Based on Patient Service Quality Ari Yulianti, Muhardi Muhardi Universitas Islam Bandung Abstract Similar as any other hospitals, the aim of Al-Mulk Hospital is to provide service on its patients with the best quality. One consistent effort practiced by this hospital is to provide technological advance and hospital management information system. Based on that, the objective of this research is to analyze the role of information system to improve patient service quality. This research was conducted with a descriptive qualitative method, by analyzing the implementation of management information system based on patient service quality. This research was conducted on a hospital in Sukabumi City, Indonesia. In this research, the required data was collected through informants that consist of hospital managers and patients. The existing condition of technology implementation and hospital management information system do not show optimum integration. Because of that, the hospital conducts continuous efforts to improve their information system so that it can be advanced and integrated, to finally improve their service quality. These efforts have actually provided a meaningful role or an added value in the efficiency of medical service, which also leads to the improvement of patient service quality. Keywords: Information system, hospital management, patients, service quality. Share Link | Plain Format | Corresponding Author (Ari Yulianti)

120	New Media: Impacts, Benefits, and Barriers	ABS-18
Utilization of Weblog (Internet) Based Marketing Communication Applications for Diffable Creativity Groups in The City of Bandung O. Hasbiansyah, Anne Maryani, Oji Kurniadi, Zulfebriges, Doddy Iskandar Fakultas Ilmu Komunikasi Universitas Islam Bandung Abstract The potential of people with disabilities in the city of Bandung shows their creative activities by designing and producing various products that have sale value. The Mayor of Bandung has initiated the city of Bandung as an inclusive city. The creativity of people with disabilities can be developed in industrial activities. Marketing a product today can not only be done in conventional ways, but also through online marketing media. The development of communication technology that gave birth to online media provides opportunities for business people to be innovative in introducing products more widely. Based on this description, it is considered important to organize training in the use of weblog (internet) based marketing communication applications for the Bandung City Disability Creativity Group (KKD). The training provides solutions, First, to build an understanding of the Bandung KKD Group about business communication on the weblog. Second, develop the ability to create business communication materials on a weblog. Third, develop skills in applying business communication media on a weblog. The method is carried out by training, counseling, interactive dialogue and sharing that encourage participants to be creative, innovative, participatory, build cooperation and work. The results of this activity indicated that there were changes in the participants, especially the increase in knowledge and ability to carry out the use of various weblog and social media based marketing communication applications. Keywords: creative groups with disabilities, business communication, online marketing Share Link | Plain Format | Corresponding Author (Hasbiansyah Hasbi)

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