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31	Business and Economic	ABS-72
Development Model of Cloud Computing Adoption for Industrial 4.0 Implementation Strategy to Improve MSMEs Performance Aditia Ayu Rahma Nabila (a*), Bambang Syairudin (a) a) Department of Industrial and Systems Engineering, Institut Teknologi Sepuluh Nopember, 60111, Surabaya, Indonesia *aditia.nabila05[at]gmail.com Abstract The presence of Industry 4.0, along with the emergence of the Covid-19 outbreak, has brought radical changes to Micro, Small and Medium Enterprises (MSMEs). Many MSMEs have experienced disruption due to shifts in lifestyle, work patterns, and business strategies, which resulted in a 94.69% decrease in sales during the pandemic. The Indonesian government designed Making Indonesia 4.0 to empower MSMEs to adopt digital technology to increase productivity, flexibility, and competitiveness. The adoption of digital technology is low among Indonesian MSMEs (12.5%). There are barriers among lack of capital, human resources, technology readiness, security to use, knowledge of the benefits, and unsure which technology to adopt. Cloud computing technology can be a solution for MSMEs that can offer products and services online, support planning and utilisation of shared resources, control processes, evaluate performance, enhance collaboration, and succeed in increasing sales by 163%. This study aims to examine the intentions of MSMEs on factors that affect the use of cloud computing and investigate its relationship to business performance. The research was analysed using the PLS-SEM method from questionnaire distribution data to 60 MSMEs. The results of the hypothesis analysis found that knowledge acquisition, sharing, perceived usefulness, ease of use, risk, and cost had no significant effect on behavioural intention to adopt cloud computing. Meanwhile, behavioural intention significantly affects cloud computing adoption and performance by improving productivity and flexibility. The research implications can assist researchers, owners/managers, and policymakers by offering valuable insights regarding cloud computing adoption decisions in MSMEs. Keywords: Cloud Computing Adoption- Industry 4.0- Business Performance- MSMEs- PLS-SEM Share Link | Plain Format | Corresponding Author (Aditia Ayu Rahma Nabila)

32	Business and Economic	ABS-74
Impact of Infotainment on Customer Outcomes: Moderating Role of Advertisement Quality & Mediating Role of Customer Experience Dr. Malik Muhammad Faisal Department of Business Administration, Ghazi University, Dera Ghazi Khan, Pakistan Abstract One of the significant experiences to the traditional endeavors of crowd reach is arising pattern of infotainment. Infotainment experiences the traditional television sorts by consolidating two principal highlights of TV that is data and diversion. To lay out the viability of infotainment as a data classification, there is a need to lead further explores around here. A comparative analysis on the idea of infotainment and nature of promotion and with conventional promotion strategies see as helpful to test whether infotainment is as a matter of fact more informative than customary approach of publicizing items to clients. This study contributed to the body of knowledge concerning infotainment build especially by measuring its effect on verbal, buy goal as well as its balance and intervention through nature of infotainment ad and client experience separately. The study was exploratory, descriptive and carried out hypotheses testing on the collected responses on the by means of structured surveys. Questionnaire shared with the necessary respondents through web-based Google Docs application as well as printed versions of the poll were given to respondents through private contacts. Preacher & Hayes method of analysis was adopted in the study to analyze the relationship of the considered variables. Keywords: Infotainment, Quality of Advertisement, Customer Experience, Word of Mouth, Purchase Intention, Irritation Share Link | Plain Format | Corresponding Author (Dr. Malik Muhammad Faisal)

33	Business and Economic	ABS-75
Corporate Culture Development and Integrations in Mining Industry: A Literature Review Iyas Kusnadi1*, Aurik Gustomo2*, Nurlaela Arief3* 1,2,3* School of Business Management - Institut Teknologi Bandung Abstract This literature review provides an in-depth exploration of the corporate culture development and integration field from the perspective of the management of employees through an analysis of existing research, academic articles, and studies. Corporate culture is a fundamental aspect of organizations, shaping their values, beliefs, overall work environment, interactions, behavior, and dealing with the problem. The review examines the significance and impact of corporate culture development, integration, and change management in mining industries from the perspective of the management of employees, emphasizing its effect on employees^ relations, engagement, and development. It delves into the role of leadership in shaping and promoting corporate culture and the strategies and approaches employed for successful culture development initiatives. A total of six hundred journals were shortlisted, and forty-two articles were analyzed. The review was conducted using systematic critical review and confirmation by VOS Viewer software meta-analysis followed by applying a taxonomy of the research gap. The study concludes from Vosviewer Meta-Analysis indicates the area of this topic is still underexplored. Meanwhile, the systematic review concludes that this field still has population, evidence, and knowledge gaps. The techniques and methods for identifying gaps in the existing literature and suggesting potential avenues for future research offer valuable insights to practitioners and scholars seeking to understand and foster effective corporate culture development and integration practices. Keywords: Corporate Culture- Development- integration- meta-analysis- management of employee, employee relations, employee engagement Share Link | Plain Format | Corresponding Author (Iyas Kusnadi)

34	Business and Economic	ABS-78
ANALYSIS OF E-COMMERCE SERVICE QUALITY LEVEL BY INTEGRATING CUSTOMER EXPERIENCE QUALITY, IMPORTANCE PERFORMANCE ANALYSIS (IPA), AND QUALITY FUNCTION DEPLOYMENT (QFD) Angga Yuda Sakti, I Ketut Gunarta Industrial and System Engineering Department, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia, 60111 Abstract The internet has become a vital and significant business realm. This undoubtedly impacts human lifestyles, including patterns of buying and selling interactions through the internet (E-commerce). Companies that implement e-commerce not only focus on the implementation of its technology, but also need to pay great attention to the quality of their services. The purpose of this study is to measure the level of service quality of e-commerce applications to users and provide suggestions for improvements to improve the quality of e-commerce application services in accordance with the wishes and needs of users. Service quality is improved based on the Customer Experience Quality model integrated with the Importance Performance Analysis (IPA) and Quality Function Deployment (QFD) methods. This research was conducted on one of the companies engaged in E-commerce whose number of service users has decreased. Data is taken by distributing online questionnaires (Google Forms) to people who already shop online. This study yielded, 1). The level of service quality in the dimension of Customer / Service Experience Quality whose service quality is considered low but very important for customers as many as 8 attributes that will be improved and are priority attributes (Quadrant 1) and input from customer requirements in QFD. 2). There are 3 priority technical responses and proposed improvements. The quality of service in one of the e-commerce in accordance with the results obtained still needs to be improved, especially in quadrant 1 so that the company must make the best possible improvements to improve service to customers. Keywords: E-commerce, Service Quality, Customer Experience Quality, Importance-Performance Analysis (IPA), Quality Function Deployment (QFD). Share Link | Plain Format | Corresponding Author (ANGGA YUDA SAKTI)

35	Business and Economic	ABS-79
Developing Geoproduct through Design Thinking in Rural Community Aspiring Geopark Pangandaran Ayu Krishna Yuliawati, Evi Novianti, Ute Lies Siti Khadijah, MOhamad Sapari Wi Hadian Universitas Pendidikan Indonesia Universita Padjadjaran Abstract The emergence of geotourism in Pangandaran has opened new activities in the form of exploring caves, rivers, and karst in the Aspiring Geopark Pangandaran. New tour packages were developed to meet the needs of domestic and foreign tourists. This activity also triggers the emergence of other potentials, namely the potential for home industry commodities known as geoproducts. Geoproduct is a product that has an interpretation and connection with geodiversity, biodiversity and cultural diversity. This research explore the handicrafts and culinary delights typical of villages in Pangandaran with local community using the design thinking approach. The research found many geoproduct in the villages that could be further developed into a more marketable product. Keywords: Geotourism- Rural Community: Aspiring Geopark Share Link | Plain Format | Corresponding Author (Ayu Krishna Yuliawati)

36	Business and Economic	ABS-80
Measuring Energy Efficiency of Power Plants Using Data Envelopment Analysis: A Bibliometric Study Syarifa Hanoum, Tifany Hasyana Putri, Dewie Saktia Ardiantono, Sardar M.N. Islam Department of Business Management Institut Teknologi Sepuluh Nopember Abstract Electricity resources have emerged as a vital global necessity, with increased demand aligning with the issue of global warming and the resulting surge in greenhouse gas emissions. Improving power generation efficiency is crucial to addressing this critical problem. This article compiles and analyzes published research focused on efficiency measurement using Data Envelopment Analysis (DEA) in power plants, drawing data from two major journal databases: Web of Science and Scopus. A comprehensive screening process yielded a dataset comprising 162 articles within the realm of DEA in power plant analysis. A bibliometric analysis reveals interesting findings: the most prolific journal in this domain is ^Energy Economy,^ while ^Energy Policy^ holds the utmost influence. Notable contributors include China, Iran, and the United States, and an in-depth examination of the ten most impactful articles is also provided. Further scrutiny of citation networks and bibliographic coupling unveils various clusters with distinct thematic areas. Keywords: Data envelopment analysis (DEA), Power Generation, Bibliometric. Share Link | Plain Format | Corresponding Author (Syarifa Hanoum)

37	Business and Economic	ABS-83
Herding Prospects: A Granger Causality Approach Shaista Jabeen (a*) , Sayyid Salman Rizavi (b*), Muhammad Farhan (c*) (a). Lahore College for Women University (b). University of the Punjab 2 (c). National University of Modern Languages Abstract The existing study aims to examine the herd behaviour in Pakistan Stock Exchange (PSX) as well as in all sectors of PSX. It has been observed that herding can lead to price stability and also it can result in inefficient markets. However, some researchers argued that herding can be the cause of inefficient financial markets. To achieve the research objectives, the stock price data of 528 companies listed in PSX has been gathered. The study has also focused on intraday, daily, weekly, and monthly aspects of herding. The Granger Causality approach has been used to investigate the presence or absence of herd behaviour in PSX and its sectors. The findings revealed that, the nature of causality was two-way i.e. from R2m,t to CSADt and CSADt to R2m,t, in Pakistan Stock Exchange and its few sectors, however, some sectors showed a lack of two-way causality, and few sectors depicted one-way association. Results demonstrated that two-way and one-way causal association between variables is generally experienced in short-run than the long-run. The research has some implications for policy makers. Keywords: Herd behaviour- Granger causality- Stationarity test, Pakistan Stock Exchange, Stock prices. Share Link | Plain Format | Corresponding Author (Shaista Jabeen)

38	Business and Economic	ABS-85
Hybrid System Dynamics and Artificial Intelligence for Diversification Modelling Product and Marketing Improvement of East Nusa Tenggara Woven Fabrics Natalia Magdalena R Mamulak Institut Teknologi Sepuluh Nopember Surabaya Jl. Cokroaminoto No.12A, DR. Soetomo, Kec. Tegalsari, Kota SBY, Jawa Timur 60264 INTERDICIPLINARY SCHOOL OF MANAGEMENT TECHNOLOGY Abstract The weaving process is carried out by artisans individually or in groups and the number of woven fabric products produced is limited according to the amount of labour and production on request. Craftsmen do not have the creativity to modify or produce other motifs, if there is a modification only in colour. To increase production, it is necessary to diversify (enrichment) starting from raw materials, management, development of new motifs. Along with technological developments, marketing is carried out through virtual stores or e-commerce media and social media. Craftsmen offer distributors or designers woven products in the form of scarves, blankets or cloth. The distributor sells to the public in the form of whole fabrics, while the fabrics sold by designers are already in the form of clothes, shoes, bags, hats or other accessories. As for craftsmen who understand technological developments, sell directly to the public without intermediaries, but this has not been done on an ongoing basis and the information provided is not detailed and up-to-date. With the uniqueness of woven and has become a fashion trend in society, of course, product diversification (enrichment) is needed, development of manufacturing technology, improvement of management organization, up to marketing efforts, or diversification of new products by combining and developing designs of new woven motifs with fabrics or other motifs. . Expected results: Availability of a model for increasing product diversification and marketing of woven fabrics using a combination of dynamic systems and artificial intelligence. Keywords: Weaving SME, Sustainability, Artificial Intelligence, Product Distribution, SME Share Link | Plain Format | Corresponding Author (Natalia Magdalena R Mamulak)

39	Business and Economic	ABS-87
Consumer Vulnerability after Pandemic COVID-19 on Health Apps in Indonesia Christina Sudyasjayanti International Business Management, Universitas Ciputra Surabaya Abstract This research is highlighted the topic of consumer resilience after pandemic COVID-19. The topic of this research will enhance the subject on Health Apps users in Indonesia. This research is aimed to find out the answer of these research questions, the consumer vulnerability caused by the lowest technology literacy, the consumer resilience that related to customers^ trust and customer^s privacy concern, and consumer adaptability that caused by lack of personalization that will affect purchase satisfaction on Health Apps. The respondents of this research will be limited to 250 people who used Health Apps on their mobile phone. Those respondents will be selected from 4 biggest cities in Java- they are Jakarta, Bandung, Semarang, and Surabaya. Those cities are selected because they have the biggest population in Java. Keywords: consumer vulnerability- consumer adaptability- consumer resilience- purchase satisfaction- healthy apps Share Link | Plain Format | Corresponding Author (Christina Sudyasjayanti)

40	Business and Economic	ABS-92
Feasible Strategies in Producing Films Worthy of The Oscars: A Conceptual Framework Mohd Syuhaidi Abu Bakar, Nur Syuhaidah Ayub, Bebbra Mailin College of Creative Arts, Universiti Teknologi MARA (UiTM) Abstract The advancement of technologies allows the film industry to produce a greater variety of films, which is also reflected in the Academy Awards known as the Oscars. The Oscar award is one of the awards that has gained worldwide recognition. The nominated or winning films will gain reputation and become better known in the film industry. There are many feasible strategies that can help filmmakers to be more exposed in producing Oscar-worthy films. These feasible strategies include technology, content, which also includes scriptwriting, genre, and cinematography. Not to forget, the understanding of the surrounding changes in the trends and taste of the audience. These feasible strategies are discussed in this paper and presented in the form of a conceptual framework. Keywords: Feasible Strategies, Oscar, Filmmakers, Technology Share Link | Plain Format | Corresponding Author (Mohd Syuhaidi Abu Bakar)

41	Business and Economic	ABS-93
The Challenges in Producing Films Worthy of The Oscars: A Conceptual Framework Nur Syuhaidah Ayub, Mohd Syuhaidi Abu Bakar, Bebbra Mailin College of Creative Arts, Universiti Teknologi MARA (UiTM) Abstract The Oscars have been available in the film industry for decades and these awards are known worldwide in terms of film appreciation and recognition. Even if the film has just been nominated, it will bring recognition to the quality of the film. There are many challenges that filmmakers have faced in making their film worthy of the Oscars. The challenges for Oscar-winning films are such as bureaucracy, monetary, plagiarism, even in politics. There are many efforts that are needed in terms of producing a film worthy of the Oscars. These challenges are not limited to producing Oscar-worthy films, but also applied to all filmmakers around the world. This paper will help in understanding the struggles that filmmakers face. The challenges will be presented in a conceptual framework to make it easier to see the challenges that arise when filmmakers attempt to produce an Oscar-worthy film. Keywords: Challenges, Oscars, Filmmakers Share Link | Plain Format | Corresponding Author (Mohd Syuhaidi Abu Bakar)

42	Business and Economic	ABS-94
Unveiling the Impact of Virtual Influencers, Appeals, and Brand Familiarity on Purchase Intentions Nguyen Ba Phong (a) a) College of management, Da-Yeh University, Dacun Township, Changhua County, Taiwan Abstract This study explores the impact of human-like and anime-like virtual influencers as endorsers on purchase intention. The research employs a methodical approach, utilizing designed images within a series of experiments. These experiments serve to evaluate the effect between various virtual influencers, advertising appeals, and the level of familiarity consumers have with endorsed brands. Experiment 1 reveals differences in perceived social distances between the two types of virtual influencers. Experiment 2 and 3 demonstrates a positive purchase intention when there is a fit between virtual influencers, advertising appeals, and brand familiarity. In an era where the influence of virtual entities on consumer behavior is increasingly prominent, this study provides a timely and relevant contribution to the evolving landscape of advertising. The research findings can offer valuable contributions and implications for marketers and advertisers. Keywords: Advertising appeals, Brand familiarity, Construal level theory, Virtual influencer Share Link | Plain Format | Corresponding Author (Nguyen Ba Phong)

43	Business and Economic	ABS-98
The Impact of Smart Farming Technology on Agricultural Productivity: Evidence from a Large-Scale Database in Thailand Bangning Huang , Siriprapha Jitanugoon , Pittinun Puntha National Yunlin University of Science and Technology Abstract Thailand 4.0 is a national strategy focused on integrating digital technologies and innovation to drive economic development in Thailand. The agricultural sector, a vital part of the economy, plays a crucial role in this strategy. One key initiative is the smart farming project, which aims to enhance agricultural productivity. This study aims to examine the impact of Thailand^s smart farming project on agricultural productivity within the context of this policy. In pursuit of this objective, the study adopts a quantitative research methodology, employing a comprehensive analysis of secondary data. The data utilized in the study is obtained from reliable sources, namely the Office of the National Economic and Social Development Council and the FAOSTAT database. This dataset spans the period from 2006 to 2020 and undergoes meticulous analysis through the application of a specified equation. The study findings demonstrate that higher growth rates of total output relative to total inputs result in noticeable improvements in agricultural total factor productivity. This positive outcome can be attributed to the significant influence exerted by Thailand 4.0 and smart farming policies. Consequently, the adoption of smart farming practices in Thailand leads to significant advancements in agricultural productivity. Based on these results, the study provides valuable insights into the implications of Thailand 4.0 for agricultural development and offers recommendations for policymakers and stakeholders. These recommendations involve strategies to leverage digital technologies in agriculture, promote innovation, enhance digital literacy and skills among farmers, and address challenges that hinder the effective implementation of digital transformation initiatives. Keywords: Thailand 4.0 Policy, Smart Framing, Agricultural Total Factor Productivity, Innovation, Sustainable Development. Share Link | Plain Format | Corresponding Author (Pittinun Puntha)

44	Business and Economic	ABS-100
A Review: Brand Loyalty towards Interior Branding R. Mekar Liza Ramadhina, Susy Budi Astuti Departemen Desain Interior, Institut Teknologi Sepuluh Nopember Keputih, Sukolilo, Surabaya, Jawa Timur 60117 Abstract Branding is the process of conveying the message and value of a brand to the public as customers. Interior branding is one of various branding strategies, which specifically refers to the implementation of branding through interior spaces. Interior branding functions to communicate the vision of a brand into a space (which is generally commercial), where its application includes three main aspects, namely clear vision, unique story, and energy. This connection then creates an opportunity related to measuring the success of the branding process by implementing the interior branding itself. The method used is a Literature Review on international journal pages with references related to theories of interior branding, branding, and brand loyalty. The findings show that there are many aspects that can be indicators of the success of the branding process. In the interior branding strategy itself, brand loyalty theory is the most relevant to be used as a theoretical basis for a concept for testing the success of implementing interior branding. Keywords: Branding, interior, brand loyalty Share Link | Plain Format | Corresponding Author (R. Mekar Liza Ramadhina)

45	Business and Economic	ABS-101
Black Soldier Fly: Circular Economy for Sustainable Feed and Food in Indonesia A R Sinaga a, I Kusumanti b, G Ayuningtyas c, P Sembada c, W Bachtiar d IPB University Abstract Global food demand versus crop production disparity is a critical issue exacerbated by food loss, with developing nations contributing 0.4 billion tons to the 1.3 billion tons lost globally. In specific regions like DKI Jakarta, Depok, Bogor & Bali, daily food waste totals 4,864 tons, amounting to 1,775,360 tons annually. The need for human consumption of animal protein is influenced by the availability of fish meal. Indonesia^s annual 10.8 million tons of fish meal imports underscore this challenge. Therefore, a circular economy with the black soldier fly offers a sustainable solution for feed and food production. The paper provides an overview of the Black Soldier Fly (BSF) and its circular economy model as a potential solution, with a focus on feed availability to support meat production and uses in organic waste management. This study reviews papers that discuss the utilization of food waste from the hotel restaurant and cafe (horeca) sector and in optimizing the availability of protein-based feed using BSF. In this research, the terms ^circular economy,^ ^BSF,^ ^sustainable feed,^ and ^sustainable food^ are used to identify articles that have been published within the last ten years. Through the use of literature selection, papers are assessed throughout time. Stakeholder analysis and business model mapping were used to produce the study^s findings. Studies show that the management of organic waste generated from horeca food waste can make a profitable contribution to sustainable feed supply. This is reinforced by organic waste conversion rate data resulting from the utilization of horeca organic waste. Keywords: ^Circular economy^, ^Black Soldier Fly (BSF)^, ^sustainable feed^, ^sustainable food^ Share Link | Plain Format | Corresponding Author (Antonya Rumondang Sinaga)

46	Business and Economic	ABS-102
Optimalization Corporate Productivity Performance & Effect - Terminal Petikemas Pantoloan, PT Pelindo TPK With Flexible Roaster & Organizational Restructuring Gatot Kustyadji & Aulia Hesti Shofani UNIVERSITAS INTERNASIONAL SEMEN INDONESIA Abstract High productivity is a corporate goal that must be continuously pursued, including at the Pantoloan Container Terminal - PT Pelindo TPK, Palu, Central Sulawesi. Operational conditions are faced with the problem of relatively low HR skills with limited resources and a high salary ratio. Realization of ship berthing time is often not according to a predetermined schedule. Facing these conditions the company must continue to make various efforts to continue to get good performance on an ongoing basis. Work system arrangement needs to be done to get optimal conditions. We conducted an assessment of the arrangement of the work system by using a Flexible Roaster or a flexible work arrangement, one of the alternatives that can answer this problem. However, it is realized that there will be other impacts that will arise with the work system with uncertain times, namely the impact on work-family conflict. Optimization of system change will be achieved if the Organization supports it, Organization restructuring needs to be done. With studies that involve these three aligned elements, optimal Corporate Performance is obtained. Keywords: Organizational Restructuring, Flexible Work Arrangement, Work-family conflict, Productivity Share Link | Plain Format | Corresponding Author (AULIA HESTI SHOFANI)

47	Business and Economic	ABS-103
Firm Location on Dividend Policy : Case in Indonesia Stock Exchange Muhammad Saiful Hakim(a*) Chih Liang Liu (b) (a) institut Teknologi Sepuluh Nopember Kampus ITS Sukolilo Surabaya Indonesia * ms_hakim[at]mb.its.ac.id (b) National Yunlin University of Science and Technology 123 University Road Douliu, Yunlin Taiwan Abstract The present study investigated the impact of business location within the Indonesian context on corporate dividend policy. The variable representing the location in this study was defined as the geographical position of firms in Jakarta, the capital city of the state, as well as the firms located in Java, where the three major cities in Indonesia are located. The findings of this study revealed that companies located on Java Island had comparatively lower payout ratios in comparison to firms located elsewhere. In contrast, a lack of empirical evidence exists regarding the variation in payout rates among enterprises in Jakarta. Further companies located outside of major financial centers exhibit a tendency to distribute higher dividends to their shareholders, indicating the existence of heightened information asymmetry for these organizations. The findings remain constant even after doing several robustness tests, such as employing alternative measures for dividend policy, excluding the crisis period, and excluding the top and lower groups in the research sample. Keywords: Firm Location, Dividend Policy, Dividend Payout Ratio Share Link | Plain Format | Corresponding Author (muhammad saiful hakim)

48	Business and Economic	ABS-105
Gender Differences on Green Purchasing Behavior: Case of Circular Packaging Fati Ramadhanti Universitas Prasetiya Mulya Kavling Edutown Jl. BSD Raya Utama, Banten 15339, Indonesia Abstract Circular economy has been stated as one of the tools to achieve a more sustainable future for Indonesia. As a result, circular packaging innovation has emerged and being adopted as a better packaging alternative by companies. This study aims to examine determinants of green purchase behavior in circular packaging using a knowledge - attitude - behavior theory and exploring whether gender plays a role in individuals inclination to engage in green purchase behavior when circular packaging options are available. The data are collected through surveys and analyze using quantitative approach. The results of the analysis indicate overall gender differences. The findings suggest that female consumers have significantly higher score in environmental (objective) knowledge and environmental attitude. Moreover, the finding also suggests that environmental knowledge has positive influence toward green purchase behavior only on female consumer, while environmental attitude has significantly positive influence to green purchase behavior in male consumer. This gender disparity may serve practical implications for marketing managers, for example, implementation of gender-targeted messaging and positioning for product using circular packaging. Keywords: circular economy, environmental knowledge, environmental attitude, green purchase behavior, circular packaging Share Link | Plain Format | Corresponding Author (Fati Ramadhanti)

49	Business and Economic	ABS-106
Value Chain Analysis in the Film Industry: A Literature Review Andi Surja Boediman Ideosource Entertainment Abstract The film industry has undergone significant transformation due to technological advancements and shifts in consumer behavior. The original value chain concept was introduced by Porter (1985), and it has been widely adapted to represent activities within the film industry, including production, distribution, and exhibition. This study employs a literature review to uncover the evolution of the value chain and to use it as a theoretical framework in the film industry, which includes understanding the value chain dynamics, assessing competitiveness, adapting to digitization, and employing the concept of value networks. The methodology involves a structured search strategy across diverse sources, supplemented by snowballing, aiming to extract insights into integrating the value chain model within the industry. The findings demonstrate that the value chain concept signifies interconnections among different stages of the film industry, enhancing value creation and competitive advantage, with impacts on digitization and digital distribution. By recognizing the activities within the value chain, the film industry can strategically optimize its processes, adapt to evolving trends, and make informed decisions that increase competitiveness. By connecting theoretical foundations with practical implications, the findings of the study contribute to an enriched understanding of film industry dynamics, value creation, and competitive strategies, offering valuable insights to practitioners, researchers, and stakeholders. Keywords: Value Chain, Film Industry, Competitiveness, Vertical Integration, Digital Distribution Share Link | Plain Format | Corresponding Author (Andi Surja Boediman)

50	Business and Economic	ABS-111
The Influence of Employer Branding on Willingness to Apply for College Students: Exploring social media as a Moderator Ni Gusti Made Rai, Sri Yayu Ninglasari, Troy Theofilius, Gita Widi Bhawika Business Management ITS, Institute Technology of Sepuluh Nopember Jalan raya ITS Surabaya 60111 Faculty of Creative Design and Digital Business Abstract This study aims to investigate the influence of employer branding on the willingness to apply for a job at a startup company, using social media as a moderating variable. The respondents of this research are 409 third-year students from the top 10 universities in Indonesia. This study employs a quantitative method with a purposive sampling approach. The research utilizes surveys and data analysis through PLS-SEM. The findings of this study indicate that five indicators of employer branding, namely interest value, social value, economic value, development value, and application value, have a significant impact on job application intention. Furthermore, the study also reveals that social media does not directly influence these aspects of employer branding, except application value. This research is expected to provide insights and a foundation regarding the impact of employer branding and the use of social media on job application intention for relevant companies. Keywords: Employer Branding, Social Media, Willingness to Apply, Start-Up Share Link | Plain Format | Corresponding Author (Ni Gusti Made Rai Rai)

51	Business and Economic	ABS-112
Cement Manufacturing Enterprise State own Company Mid Java Performance Optimization, With Factors of Competences and Technology as Mediation Qurrotu Aini Shela Putri (a*), Gatot Kustyadji (b) a) Management Department, Semen Indonesia International University Kompleks PT. Semen Indonesia (Persero) Tbk, Jl. Veteran, Kb. Dalem, Sidomoro, Kebomas, Gresik Regency, East Java 61122, Gresik, Jawa Tengah Indonesia *qurrotu.putri19[at]student.uisi.ac.id b) Faculty Of Economy & Business Abstract Semen Indonesia is the largest corporation in Indonesia and number one in Asean which has been established since 1910 continued to make performance improvements in the development of new factory operations and existing. The PT Semen Gresik factory in Rembang is the newest factory to start operating in 2017 with capacity of 4 million tons per year, with highly efficient human resources 50% of the previous practical standard. The need for competence has undergone a transformation, partly being replaced by systems and technology. How far is the competency factor- Knowledge, Attitude and Skill and technology influence company performance? Knowledge and atittute and information technology show a good influence on performance, according to the real conditions of field implementation where these factors priority for implementation and development. It^s anomalous that Skill doesn^t shows its effect on performance, this fact becomes a new phenomenon because shifting of skill functions from organic employees to outsourcing. Courage transforms with trust those who are high entrust high-risk work to third parties need proper preparation ripe. Does technical experience of more than 120 years provide a strong basis for this statement ?. Keywords: knowledge management, skill, attitude, information technology, performance Share Link | Plain Format | Corresponding Author (Qurrotu Aini Shela Putri)

52	Business and Economic	ABS-115
Research on the Medical Satisfaction from the Effects of Multiple Convenient Wearable Sensorsase Peng-Yeh Lee(a), Lee-Yun Pan(b*) (a)Assistant Professor, Department of Healthcare Industry Technology Development and Management, National Chin-Yi University of Technology (b)Associate Professor, Department of Business Administration, National Yunlin University of Science and Technology Abstract People expect access to high-quality medical services with the rapid development of medical technology and information. In this context, the doctor-patient relationship often worsens when people experience medical disappointments, conflicts, or even medical disputes. Therefore, medical institutions must improve the communication and interaction between doctors and patients. Against this background, this research mainly aims to discuss the relationship between Shared Decision Making (SDM) and medical satisfaction. To achieve this purpose, this study conducted a questionnaire survey with long-term care residents as its research participants. A total of 210 valid copies of the questionnaire were collected, after which the obtained data were analyzed using statistical software packages. It was found that the following variables exerted a significant positive impact on SDM: the attitude towards virtual reality (VR) assistance, perceived benefits of VR assistance. And SDM had a significantly positive impact on medical satisfaction. Keywords: Virtual Reality- Shared Decision Making- Medical Satisfaction- Machine Learning Share Link | Plain Format | Corresponding Author (LEEYUN PAN)

53	Business and Economic	ABS-117
The Entrepreneurship Factor In North Sumatera Sustainable Tourism Development Hafiza Adlina (a*), Subhilhar (b) a) Business Administration, Social Science and Political Science, University of Sumatera Utara, Medan, Indonesia *hafizaadlina[at]usu.ac.id b) Political Science, Social Science and Political Science, University of Sumatera Utara, Medan, Indonesia Abstract Entrepreneurship and tourism are closely linked and have wide-reaching benefits, including economic growth and development in other areas such as education. Economic progress is often seen as crucial to the success of entrepreneurship in many areas, which plays a key role in driving innovation and encouraging economic growth within the tourism sector. In Indonesia, tourism is a significant industry that supports national economic development. In Indonesia, the tourism sector serves as a significant source of foreign exchange earnings and holds the potential to alleviate unemployment. Implementing sustainable tourism development represents a crucial paradigm in order to achieve a delicate balance between economic growth, environmental protection and social inclusion in the tourism sector, particularly in North Sumatera. The aim of this study is to stimulate economic growth by generating employment opportunities and cultivating an entrepreneurial mindset, whereby entrepreneurs can advance or enrich the customs and traditions unique to the people of North Sumatera. The methodology employed for this investigation comprises a literature review and the researcher^s own insights. The data collected is in the form of secondary data and analyzed qualitatively. Tourism contributes to the realization of a prosperous society. It serves as a means of community development through entrepreneurship and a source of income for communities in North Sumatera. Keywords: Enterpreneurship- Tourism- Sustainable Tourism Development Share Link | Plain Format | Corresponding Author (Hafiza Adlina)

54	Business and Economic	ABS-122
Organizational Learning Capability and Open innovation as An Instrument for the Development of Traditional Bamboo Craft SMEs in West Java Indonesia Rina Ariyanthi Dewi, Aurik Gustomo, Yudo Anggoro School of Business and Management, Bandung Institute of Technology (SBM ITB). Jalan Ganesa 10, Bandung. Abstract Firm^s ability to innovate has become crucial aspect to gain competitive advantage, this also applies to traditional SMEs such as the bamboo craft SMEs. West Java province in Indonesia has enormous bamboo materials for diverse products and service sectors. Despite these potentials, bamboo craft SMEs in West Java faced various challenges and innovation gap to utilize the plentiful bamboo resources. This study builds upon the organizational learning and open innovation literature to overcome the challenges faced by bamboo craft SMEs in West Java and materialize bamboo^s potentials among them. Because there is little research on the topic of bamboo craft industry or the open innovation combines organizational learning literature for traditional SMEs, we collected qualitative data using semi-structured interview from three bamboo craft SMEs in West Java to analyze the main challenges faced by these traditional SMEs. The study reveals that traditional bamboo craft SMEs in West Java faced two main challenges, first, difficulty in new product development and, second, difficulty in process development. This study proposes a combination of organizational learning capability and open innovation to overcome these challenges. As a result, we suggest that learning and generating innovation based on three external knowledge sources will excel and have a positive impact on new product development and process development of traditional bamboo craft SMEs, namely supplier innovation, user innovation, and inter-organizational innovation. Based on our findings further research is required on fostering open innovation to improve human resource capacity to generate globally competitive products. Keywords: Open innovation, organizational learning capability, bamboo craft SMEs, product development Share Link | Plain Format | Corresponding Author (Rina Ariyanthi Dewi)

55	Business and Economic	ABS-124
Preliminary Study of female entrepreneurship in emerging countries in Sub-Saharan Africa and Southeast Asia: cases of Ghana and Thailand Dramane Thiombiano and Ibrahim Alshakhatreh Department of Business Administration Abstract This research aims to compare female entrepreneurship in emerging markets of Southeast Asia and sub-Saharan Africa. For this purpose, we will specifically look into female entrepreneurship in Thailand and Ghana, two countries well-known for their considerable number of female entrepreneurs. A study by Mastercard posited that Ghana is one the top performing African countries, with a percentage of 46.4% of women entrepreneurs. Another survey ranked Thailand, third in the promotion of female entrepreneurship. We will particularly investigate the push-pull drive of female entrepreneurs in these two countries. We will aim to identify the motivational factors that trigger women to start their own businesses. Appendant to this, we will also attempt to understand their social and demographic characteristics and the potential challenges and issues they may face in their entrepreneurship endeavor. This research will help to shed light on the phenomenon of female entrepreneurship in emerging markets in Africa and southeast Asia. Through an original survey of female entrepreneurs in Ghana and Thailand, the present research attempts to provide a profile of female entrepreneurs in Ghana and Thailand by understanding the similarities and discrepancies in terms of their motivations, demographic characteristics, and issues faced by Ghanaian and Thai female entrepreneurs. Belonging to the developing world, women entrepreneurs in Ghana and Thailand may share some common characteristics and problems, however apart from their geographical differences, there are important divergences in terms of motivations, characteristics, and problems encountered in their entrepreneurship endeavor. Keywords: Keywords: female entrepreneurship, Sub-Saharan Africa, Southeast Asia, Ghana, Thailand Share Link | Plain Format | Corresponding Author (Thiombiano Dramane Thiombiano)

56	Business and Economic	ABS-125
Investigating Impacts of Government Pandemic Response Measures on Consumer Behaviors: An Example of E-commerce Market Anne Yenching Liu, Pei-Yin Liu Department of Business Administration, National Yunlin University of Science and Technology, Taiwan Abstract The sudden arrival of the Covid-19 epidemic has changed people^s shopping habits. In order to curb the continuous spread of the disease, the governments of many countries have resorted to policies of travel restrictions or behavior restrictions, which have affected many industries. E-commerce platforms have become the main tool for people to shop during the pandemic. However, with the emergence of vaccines, the global epidemic situation has slowed down, and people^s lives have gradually returned to the normal track as before the pandemic. This research intended to investigate whether consumers still rely on e-commerce after the epidemic under different epidemic response measures. The Organisation for Economic Cooperation and Development (OECD) pandemic response measures, e-commerce risks, e-commerce benefits, and consumer intentions were adopted in this research model. This research used confirmatory analyses based on the survey of 335 responses collected in this research. Significant government epidemic response measures are identified as epidemic prevention, crisis management, and response/ recovery measures. Further, their impacts on consumers^ perception of e-commerce were also found to be significant in this research. This research shows the importance of government response measures and contributes to the understanding of consumer shopping behaviors after the pandemic. Keywords: pandemic response measures, e-commerce risks, e-commerce benefits, consumer intention Share Link | Plain Format | Corresponding Author (Anne Yenching Liu)

57	Business and Economic	ABS-126
Optimizing Product Delivery through Two-Dimensional Time Warping Demand Allocation under Uncertainty Prita Meilanitasari (a*), Iwan Vanany (b), Mochamad Nizar Palefi Ma^ady (c), Nisa Isrofi (d) (a*) Department Logistic Engineering, Universitas Internasional Semen Indonesia, Indonesia *prita.meilanitasari[at]uisi.ac.id (b) Department of Industrial and System Engineering, Institut Teknologi Sepuluh Nopember, Indonesia (c) Department of Information Systems, Institut Teknologi Telkom Surabaya, Indonesia (d) Department Logistic Engineering, Institut Teknologi Telkom Surabaya, Indonesia Abstract In the last three years, the delivery and logistics industry has seen substantial growth, primarily due to the effects of Covid-19. Companies are focusing on minimizing shipping costs by implementing efficient strategies to reduce overall logistics expenses. One such strategy is clustering, which involves grouping regions or requests to transport goods to and from delivery centers. Clustering is essential for customer segmentation and location-based decision-making, as it allows businesses to improve efficiency, customer satisfaction, and profitability. This study has developed an algorithm that streamlines delivery by grouping work areas to make it more efficient and cost-effective. The research used two-dimensional time warping to consider flexible demand locations for goods delivery. The data consisted of two-dimensional delivery point location data. The method consists of three stages: 1) processing data on point distances, 2) clustering using two-dimensional time warping, and 3) validation through silhouette analysis. This research resulted in optimal and efficient demand clustering through location clustering with a Silhouette coefficient value of 0.7 or an accuracy and feasibility level of 70%. Keywords: Flexible Clustering- Two-Dimensional Time Warping Algorithm- demand uncertainty Share Link | Plain Format | Corresponding Author (Prita Meilanitasari)

58	Business and Economic	ABS-129
Digital Transformation in Upcycling-based Craft Industry: A Systematic Literature Review Faza Wahmuda (a,b*), Ellya Zulaikha (a), Hadziq Fabroyir (a) a) Interdiciplinary School Of Management Technology, Sepuluh Nopember Institute of Technology Jalan Cokroaminoto 12A 60264 Surabaya, Indonesia b) Institut Teknologi Adhi Tama Surabaya Abstract The current digital technology landscape has eased access for various industries, including the craft sector, which is beginning to adopt digital transformation in its business processes. However, the upcycling-based craft industry remains relatively underexplored. This industry involves repurposing unused materials or items to create products with higher added value. This concept aligns with government initiatives related to green industries and the implementation of a circular economy. The upcycling-based craft industry encounters challenges such as limited raw materials, product form exploration, skilled personnel with specialized skills, innovation, and product design development. This research conducts a literature analysis of the upcycling-based craft industry, focusing on five main variables: Digital Transformation (DT), Circular Economy (CE), Product Design and Innovation (PDI), Sustainable Value Creation (SVC), and Upcycling (U). The methodology employs a Systematic Literature Review (SLR), sourcing 105 articles indexed in Scopus from ProQuest and Sciencedirect databases through identification, screening, eligibility, and inclusion phases. The results are analyzed using meta-analyses in NVivo 12 Pro, based on discussion focus and variable relationships in the context of the upcycling-based craft industry. The research findings highlight the significance of research needs in the context of digital transformation to advance upcycling practices. The integration of digital technology into the design, production, and distribution processes can significantly contribute to SVC and PDI. In conclusion, this study identifies potential areas for further research and fills the knowledge gap related to the potential of digital transformation in the upcycling-based craft industry, aligning with the evolving landscape of this industry. Keywords: craft industry, upcycling, digital transformation, circular economy Share Link | Plain Format | Corresponding Author (Faza Wahmuda)

59	Business and Economic	ABS-133
EVALUATION AND DESIGN OF SERVICE QUALITY IMPROVEMENT AT SHOPEE FOOD SURABAYA Dewie Saktia Ardiantono (a*), Mushonnifun Faiz Sugihartanto (a) and Faradilla Swesty Tri Rediana (a) a) Department of Business Management, Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh Nopember, Indonesia *dewie[at]mb.its.ac.id Abstract Shopee Food^s position in Indonesia is still relatively new in comparison to its competitors. Shopee Food is now expanding its reach to numerous places in Indonesia to increase the number of consumers. Service quality is one of the most important aspects affecting consumer decisions when purchasing food online. The purpose of this research is to identify essential service quality indicators for Shopee Food and make recommendations for measures to improve service quality. Importance Performance Analysis and House of Quality methodologies are used in this study. As a result, three crucial metrics require improvement. Furthermore, the House of Quality uses these three metrics to produce service improvement recommendations. As a result, companies can undertake four attempts to improve the quality of vital services. The major goal of enhancing service quality is to fix problems and make application responses run faster. Keywords: House of Quality- Importance Performance Analysis- Service Quality- Online Food Delivery Share Link | Plain Format | Corresponding Author (Dewie Saktia Ardiantono)

60	Business and Economic	ABS-136
Exploring the Role of Generative AI in College Students Engagement with Business Ethics Learning Yung-Hsiang Hu & Hui-Yun Yu General Education Center, College of Future, National Yunlin University of Science and Technology, Douliou, Yunlin, 64002, Taiwan Department of Business Administration, College of Management, National Yunlin University of Science and Technology, Douliou, Yunlin, 64002, Taiwan Abstract Scholars have proposed that to enhance pre-class learning readiness, effective pre-reading activities can be designed to augment the flipped learning approach. Debates are acknowledged as a potentially influential strategy to enhance students^ ethical reasoning skills. However, incorporating debates into pre-class activities poses a challenge for both students and educators. Research evidence underscores the potential of student debates in ethical education. Therefore, this study introduces an AI-powered online debate strategy to aid students in completing debate tasks within a flipped learning framework. To gauge the effectiveness of the proposed strategy, a Generative AI-Powered Online Debate System was developed and implemented in a university-level business ethics course. Sixty-two junior-level students were divided into an experimental group and a control group. The experimental group engaged in debate activities employing the AI-powered flipped learning approach, while the control group followed a conventional flipped learning strategy without the system^s intervention. Results indicate that the AI-powered online debate strategy effectively enhances students^ pre-class learning readiness. Moreover, students^ participation in online debates, compared to traditional flipped learning, showed no variance in their external cognitive load, while simultaneously enhancing their confidence in comprehending ethical concepts. This study adds to the evolving comprehension of the potential advantages of incorporating AI-powered strategies in flipped learning scenarios for ethical education. Keywords: Generative AI, Flipped Learning, Online Debate, Business Ethics Share Link | Plain Format | Corresponding Author (Hui yun Yu)

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