Consumer Vulnerability after Pandemic COVID-19 on Health Apps in Indonesia
Christina Sudyasjayanti

International Business Management, Universitas Ciputra Surabaya

Abstract

This research is highlighted the topic of consumer resilience after pandemic COVID-19. The topic of this research will enhance the subject on Health Apps users in Indonesia.
This research is aimed to find out the answer of these research questions, the consumer vulnerability caused by the lowest technology literacy, the consumer resilience that related to customers^ trust and customer^s privacy concern, and consumer adaptability that caused by lack of personalization that will affect purchase satisfaction on Health Apps.
The respondents of this research will be limited to 250 people who used Health Apps on their mobile phone. Those respondents will be selected from 4 biggest cities in Java- they are Jakarta, Bandung, Semarang, and Surabaya. Those cities are selected because they have the biggest population in Java.

Keywords: consumer vulnerability- consumer adaptability- consumer resilience- purchase satisfaction- healthy apps

Topic: Business and Economic