Developing Geoproduct through Design Thinking in Rural Community Aspiring Geopark Pangandaran
Ayu Krishna Yuliawati, Evi Novianti, Ute Lies Siti Khadijah, MOhamad Sapari Wi Hadian

Universitas Pendidikan Indonesia
Universita Padjadjaran

Abstract

The emergence of geotourism in Pangandaran has opened new activities in the form of exploring caves, rivers, and karst in the Aspiring Geopark Pangandaran. New tour packages were developed to meet the needs of domestic and foreign tourists. This activity also triggers the emergence of other potentials, namely the potential for home industry commodities known as geoproducts. Geoproduct is a product that has an interpretation and connection with geodiversity, biodiversity and cultural diversity. This research explore the handicrafts and culinary delights typical of villages in Pangandaran with local community using the design thinking approach. The research found many geoproduct in the villages that could be further developed into a more marketable product.

Keywords: Geotourism- Rural Community: Aspiring Geopark

Topic: Business and Economic