Value Chain Analysis in the Film Industry: A Literature Review Andi Surja Boediman
Ideosource Entertainment
Abstract
The film industry has undergone significant transformation due to technological advancements and shifts in consumer behavior. The original value chain concept was introduced by Porter (1985), and it has been widely adapted to represent activities within the film industry, including production, distribution, and exhibition. This study employs a literature review to uncover the evolution of the value chain and to use it as a theoretical framework in the film industry, which includes understanding the value chain dynamics, assessing competitiveness, adapting to digitization, and employing the concept of value networks. The methodology involves a structured search strategy across diverse sources, supplemented by snowballing, aiming to extract insights into integrating the value chain model within the industry. The findings demonstrate that the value chain concept signifies interconnections among different stages of the film industry, enhancing value creation and competitive advantage, with impacts on digitization and digital distribution. By recognizing the activities within the value chain, the film industry can strategically optimize its processes, adapt to evolving trends, and make informed decisions that increase competitiveness. By connecting theoretical foundations with practical implications, the findings of the study contribute to an enriched understanding of film industry dynamics, value creation, and competitive strategies, offering valuable insights to practitioners, researchers, and stakeholders.
Keywords: Value Chain, Film Industry, Competitiveness, Vertical Integration, Digital Distribution
