Media literacy group coaching from group development to creative content creation skills
Kiki Zakiah, Askurifai, Dian Widya Putri, Nurrahmawati

Universitas Islam Bandung

Abstract

The development of the Vocational School Students^ Media Literacy Group in developing groups and the ability to produce media content aims to guide groups to become groups that can regenerate, and instill coaching abilities for junior members, the ability to create creative content by considering ethical aspects.
This media literacy group numbered seven people. This group, based on initial treatment for three months, has 1) basic skills of effective communication. 2) Basic ability to create video content. 3) Basic radio speaking skills. 4) Basic knowledge of television journalism (Zakiah, at all: Sores 2019)
Coaching for this group is carried out in synergy with their academic activities in the multi-media field. Coaching that is carried out is to strengthen the group as a lively and productive group. This media literacy group is fostered in developing skills in videography. As a result, they created a company profile that met the standards regarding their school. Coaching for literacy groups is also about group sustainability from the aspects of sociology and communication. The result was that this media literacy group was able to recruit younger generations by selecting 20 interested people and selecting 7 students. The senior group is also fostered so that they are able to provide guidance to juniors. The result was that the senior group had independently trained the junior group on communication skills and the ability to create media content. The next coaching is about creating creative content for senior and junior group members.
This coaching is carried out in stages over a period of approximately three months. Coaching is carried out by means of lectures, guidance and practice. Through this method, the outputs are: (1) Company profile, (2) junior media literacy group. (2) Creative script. (3) Articles presented in the Sores proceedings at Unisba or other universities related to this theme in 2020.

Keywords: coaching, media literacy, creative content

Topic: Media, Journalism, and Transformation