Optimizing Community Channels and Media for Participatory Rural Development: The case in Bumiwangi Village, Ciparay District, Bandung Dede Lilis Chaerowati, Tia Muthiah Umar, Mohamad Subur Drajat
Faculty of Communication Science
Universitas Islam Bandung
Jalan Tamansari 24, Bandung 40116, Indonesia
Abstract
The Village Law places the village at the forefront of development and improvement of community welfare with a touch of initiation, innovation, creation and cooperation between village officials and the community in realizing common goals. Economic progress is not the only measure of the program^s success, because the Village Fund targets are prioritized for community development and empowerment. Bumiwangi Village, Ciparay District, Bandung Regency is one of the villages that has succeeded in conducting cash-intensive programs with a budget from the Village Fund carried out by residents. This paper is based on the perspective of community media as a medium for community empowerment and participatory development. The paper aims to reveal community channels and media that are optimized by the government and the people of Bumiwangi Village for participatory development. Qualitative Methods with a single case study examines the natural environment using data collection techniques in the form of interviews and documentation studies. Data analysis was performed using a circular model and multiple triangulation for data validity. The results revealed that the government and the people of Bumiwangi Village optimized the integrated communication channel between offline and online channels. Meanwhile, community media use social media as a media for participation.
Keywords: communication for development- community media- participatory development- communication channel.
