Empowerment of Womans of Street Vendors through E-commerce Application-Based Product Marketing Training to Increase Sales Turnover Rabiatul Adwiyah, Asni Mutika Rani, Allya Roosallyn Assyofa, Agita Arrasy Asthu
Universitas Islam Bandung
Abstract
E-commerce is a part of e-business that deals with buying and selling of goods / services via the internet. E-commerce also includes activities that support these transactions, such as advertising, marketing, consumer support, security, shipping and payments. Business activities in Indonesia, especially in the city of Bandung, vary in number and type. One of the most dominant forms of business is the UMKM industry, which is carried out by street vendors around the Bandung City Castle with various characteristics. This study uses the socialization method and participatory approach by conducting field visits to train street vendors in the Tamansari area of Bandung City, in order to create e-commerce accounts to help increase sales turnover. The results of this study indicate that 80% of street vendors can understand thoroughly and are skilled at using computers and internet technology to support increased sales through e-commerce. In addition, street vendors can skillfully respond to both sales and service orders model according to consumer wishes through e-commerce.
