Subang Regent^s political communication strategy in shaping public opinion first author
Universitas Islam Bandung
Abstract
the subang district head as the highest regional leader in the subang district has a heavy duty in shaping public opinion and trust in the subang district. Considering that in the past the regent had stumbled into a corruption case so that public trust in regional leaders decreased drastically. The steps taken include trying to form public opinion with a communication strategy. This process is then carried out in various forms of political communication, including the ^zero rupiah^ program, and the district government public relations program which is internalized in the ^Subang Jawara^ program. This study aims to determine the political communication strategy carried out by the Regent of Subang in shaping the public opinion of the Subang district community. Not only the process that occurs in the PR program of the Subang Jawara Regency Government, but also the political communication of the media carried out by the Regent of Subang in portraying himself as an effort to shape public opinion in the community. This research was conducted using a qualitative method, a phenomenological approach, and an interpretive paradigm. This research was carried out by collecting data in the form of in-depth interviews with the Regent of Subang H. Ruhimat.
Keywords: political communication strategy, media, public relation
