Brand Awareness Analysis of Halal Class of Salman ITB Halal Center
Yuristia Wira Cholifah, Raditya Pratama Putra, Indri Rachmawati

Universitas Islam Bandung

Abstract

The increase of public awareness in halal certification of a product gives rise to the phenomenon of mushrooming halal activities and products. Halal certification, in this case, provides protection as well as safety for consumers in conducting daily activities. Therefore, Salman^s Halal Center of ITB is present to educate the community with one of its main programs, namely Halal Class. This research aims to analyze brand awareness of Halal Class of Salman^s Halal Center of ITB. The halal class is delivered by some experts from their respected fields with halal and haram activities as its theme. This research uses qualitative method with case-study approach. The data are collected through interview and field observation for 8 months from November 2019. The research shows that Salman^s Halal Center of ITB has not maximized its brand awareness- although, the program can be accepted by the public properly.

Keywords: Brand Awareness Analysis, Halal Class, Communication strategy, Salman ITB Halal Center

Topic: Marketing and Fintech in Terms of Islamic Perspective