Utilization of Weblog (Internet) Based Marketing Communication Applications for Diffable Creativity Groups in The City of Bandung
O. Hasbiansyah, Anne Maryani, Oji Kurniadi, Zulfebriges, Doddy Iskandar

Fakultas Ilmu Komunikasi Universitas Islam Bandung

Abstract

The potential of people with disabilities in the city of Bandung shows their creative activities by designing and producing various products that have sale value. The Mayor of Bandung has initiated the city of Bandung as an inclusive city. The creativity of people with disabilities can be developed in industrial activities. Marketing a product today can not only be done in conventional ways, but also through online marketing media. The development of communication technology that gave birth to online media provides opportunities for business people to be innovative in introducing products more widely. Based on this description, it is considered important to organize training in the use of weblog (internet) based marketing communication applications for the Bandung City Disability Creativity Group (KKD). The training provides solutions, First, to build an understanding of the Bandung KKD Group about business communication on the weblog. Second, develop the ability to create business communication materials on a weblog. Third, develop skills in applying business communication media on a weblog. The method is carried out by training, counseling, interactive dialogue and sharing that encourage participants to be creative, innovative, participatory, build cooperation and work. The results of this activity indicated that there were changes in the participants, especially the increase in knowledge and ability to carry out the use of various weblog and social media based marketing communication applications.

Keywords: creative groups with disabilities, business communication, online marketing

Topic: New Media: Impacts, Benefits, and Barriers