Phenomenon of Indian Ethnic Business Communication in Bandung City, West Java
Nisrina, Nurrahmawati

Universitas Islam Bandung

Abstract

There are so many business activities in Bandung City, one of that business is textile business which is famous for being managed by Indian ethnic. This study aims to analyze the motives and meanings of Indian ethnic entrepreneurs in running business communication. This study used a qualitative research method with the phenomenological approach from Alfred Schutz. The theory used is the symbolic interaction theory from George Herbert Mead. The results of this study are the motives possessed by Indian ethnic entrepreneurs in conducting business communication, namely family motives, economic motives, and ego motives. The meaning that Indian ethnic entrepreneurs have from business communication activities are information exchange, cultural adjustment, and nonverbal communication skills. This phenomenon becomes interesting. Because Indian ethnic entrepreneurs who have met with buyers of different cultures for years, still have language barriers in running this textile business.

Keywords: Business Communication, Indian Ethnic, Meanings, Motives, Phenomenology.

Topic: Marketing and Fintech in Terms of Islamic Perspective