What We did in Tanjung Lesung After the 2018 Tsunami, Case Study on Image Restoration of Tanjung Lesung Destinations after the 2018 Tsunami Ashabul Yamin A (a*), Sophia Novita (b), Firmansyah (c)
Communications Science Faculty of Universitas Islam Bandung
Jl. Tamansari No.24-26, Lb. Siliwangi, Kecamatan Coblong, Kota Bandung, Jawa Barat 40132
*ashabulyaminasgha[at]gmail.com
Abstract
In recent years, potential tourist destinations in Indonesia have been threatened with losing their tourist attractions due to natural disasters, such as Tsunami and earthquake. In 2018, Tsunami hit Tanjung Lesung resulted in paralysis of tourism and reduced tourist visits, this was due to community concerns about disasters that might recur, which also resulted in a decrease in the attractiveness and image of Tanjung Lesung tourist destinations. Thus, various efforts are needed to restore the attractiveness and image of the tourism destination to attract tourists. The study aim to discover more about how Tanjung Lesung Destinations restore their image after such disaster. This study uses a qualitative method with a case study approach, which is conducted by interviewing Head of Section for Tourism Promotion in Pandeglang and General Manager of Tanjung Lesung. The strategy carried out in restoring the attractiveness and image of the Tanjung Lesung destination begins with restoring infrastructure and increasing the destination^s preparedness against disasters. then post traumatic counseling is also carried out for business actors around tourist destinations, and the last by continuing to increase promotion through social media, events and gathering, the appearance of Pandeglang culture at tourism events throughout Indonesia and doing media relations.
Keywords: Tourism, Image Restoration, Tanjung Lesung
