Page 2 (data 31 to 60 of 95) | Displayed ini 30 data/page
<< PREV 1 2 3 4 NEXT >>

31	Digital Business Strategy	ABS-32
ANALYSIS OF THE ADOPTION OF E-WALLET TO BUSINESS PRINCIPALS IN FOOD AND BEVERAGE SECTOR IN BANDUNG CITY ANNISA MAHARANI BUDI SANTOSA, MUHAMMAD AWALUDDIN, SISKA NOVIARISTANTI TELKOM UNIVERSITY Abstract The presence of digitalization makes all activities carried out by individuals and companies easier because of the assistance of the latest technology. The whole word has been experiencing digitization and Indonesia has become one of the countries that have participated in digitizing. This state of affairs have driven its government to take one concrete step by creating a program named ^Making Indonesia 4.0^. This program consists of five priority sectors, namely, the textile, automotive, electronic, chemical and food and beverage sectors. The result of the Indonesia Industry 4.0 Readiness Index (INDX) survey shows that the readiness of business principals to adopt technology refers to the INDX result at a value of 2.47, where the optimal value is at a value of 3.51 - 4.00. This is in contrast to data on E-wallet users in Indonesia, which tends to increase every year with the prediction that in 2025, there will be 202 million users. The types of food and beverage sector in Bandung City include catering services, restaurants/canteen/hawker food centres, with a total of 3.283 business principals. The purpose of this study is to find out about the factors that influence business principals in Bandung to adopt the use of E-Wallet in food and beverage sector. This study is conducted by using the UTAUT-2 model with the addition of the Trust Variable. This study uses quantitative methods, of which population consists of business principals in the food and beverage sectors in Bandung City. The sampling method used are simple random sampling, as well as the Lemeshow technique to obtain the final total sample of 384. The data were analysed using LISREL with Structural Equation Modelling (SEM) technique. Keywords: Technology Adoption, E-Wallet, UTAUT-2, Trust Share Link | Plain Format | Corresponding Author (Annisa Maharani Budi Santosa)

32	Digital Business Strategy	ABS-36
ANALYSIS OF E-COMMERCE ADOPTION FOR MSME SECTOR FOOD AND DRINK IN GARUT DISTRICT Luthfie Hadie Nugraha, Muhammad Awaluddin, Siska Noviaristanti Telkom University Abstract Micro, Small and Medium Enterprises (MSMEs) play a very important role in the national economy, as well as the Go Digital 2024 program launched by the government. The Covid-19 pandemic factor that poses a big challenge for MSMEs to immediately digitize, plus the potential that is expected in the future from digitizing MSMEs. In addition, the attention of the Garut Regency Government in encouraging MSMEs to digitize looks quite significant, making MSME actors in Garut Regency need to immediately digitize. While the government is intensively socializing MSMEs for digitization, MSME actors in the food sector in Garut Regency still feel that they do not have sufficient knowledge and have difficulty understanding the benefits of using e-commerce. This study bridges by integrating the two models to determine the factors that influence MSMEs to adopt e-commerce. To examine the factors that influence the adoption of e-commerce, the study was conducted by collecting data from MSMEs in the food sector in Garut Regency using an online survey. The sample size is 114 MSME respondents who have adopted e-commerce. The data collected were analyzed using structural equation modeling (SEM). The results of the study will find out how the relationship between performance expectations (PE), business expectations (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM), price value (PV), and e-commerce knowledge on adopt e- commerce. Keywords: Micro Small and Medium Enterprises (MSMEs), Go Digital, Covid-19, E- commerce Adoption. Share Link | Plain Format | Corresponding Author (Luthfie Hadie Nugraha)

33	Digital Business Strategy	ABS-37
Acceptance analysis of DigiHC application for Employees of PT. Bank Negara Indonesia, Tbk. using UTAUT Model Yuvie Permatasari, Dodie Tri Cahyono, Dian Indiyati Telkom University Abstract Digital transformation has now become a must for all existing business sectors, especially during the COVID-19 pandemic where one of them is used in Human Resource Management (HRM), namely the Human Resources Information System (HRIS). With HRIS, companies can increase effectiveness in making decisions, managing existing Human Resources (HR), and planning for future HR needs through new capabilities. One company that has used HRIS is PT Bank Negara Indonesia (Persero) Tbk or what we usually know as BNI, which has launched the DigiHC application for its employees. The existence of digital transformation which is then used by BNI certainly has an impact on its employees and the extent to which they can adapt to this DigiHC. In the December 2021 period, BNI has 27,177 active employees who are required to use this application, but not all employees use this application. From previous research, it was found that technology acceptance is more easily accepted by people who are less than 35 years old. In addition, the COVID-19 pandemic has also triggered the acceleration of digital transformation due to the implementation of the Large-Scale Social Restriction Policy, which affects employee performance. The purpose of this study is to analyze the use of the DigiHC application on BNI employees where an analysis is carried out to see the relationship between variables using the UTAUT-1 model approach with moderating Age and Corona Fear variables for BNI employees. This study uses a cross-sectional observational quantitative approach. The author wants to know whether Corona Fear and Age can moderate the use of DigiHC launched by BNI to its employees by using a research strategy in the form of a survey which will be analyzed using SmartPLS with Partial Least Square - Structural Equation Modeling (PLS-SEM) as a technique used by researchers. Keywords: Digital Transformation, HRIS, UTAUT-1, Age, Corona Fear Share Link | Plain Format | Corresponding Author (Yuvie Permatasari)

34	Digital Business Strategy	ABS-41
Analysis of Factors Affecting Acceptance of Mobile Banking Application Usage Using Unified Theory of Acceptance and Use of Technology (UTAUT 2) Integration Model for BTPN WoW! Patricia Isabel Eugenie Evelien Rompis Muhaling, Dodie Tricahyono, Dian Indiyati Fakultas Ekonomi dan Bisnis, Universitas Telkom Jalan Gegerkalong Hilir No.47, Bandung 40152, Indonesia Abstract Indonesia has entered the era of revolution 4.0 where almost all activities carried out are not away from digital technology. The banking industry has carried out a digital transformation by utilizing smartphone technology for the application of mobile banking applications. Savings bank National Pensioners (BTPN) released a banking product BTPN WoW! which is a service banking for the mass market by utilizing high-tech cellular phones Unstructured Supplementary Service Data (USSD) supported by Officeless Financial Services In the Context of Financial Inclusion or smart behavior agents as an extension of the Bank. Some of the transaction facilities offered are savings, cash withdrawals, fund transfers, and cash transfers etc. Over time, BTPN has expanded the features of the BTPN WoW! by creating an app mobile so that customers can make transactions via smartphones. But at the end of the year 2021, the number of BTPN WoW! decreased by 21.39% followed by a decrease in agents from 167 thousand to 156 thousand. The purpose of this study is to analyze the factors that influence customer intentions in using the BTPN WoW! mobile application. Model approach using Unified Theory of Acceptance and Use of Technology (UTAUT-2) with the addition of moderator variables trust and level of education. UTAUT-2 is a model that studies acceptance and use technology in the context of consumers which consists of independent variables of performance expectancy, effort expectancy, social influence, facilitating conditions with additional 3 variable constructs hedonic motivation, price value, and habit as well as two dependent variables, namely behavioral intention and use behavior. Collecting data in this study using quantitative methods with distribution of online questionnaires through Google Forms. The data was then analyzed using the technique of Partial Least Square - Structural Equation Modeling (PLS-SLM) with SmartPLS statistical software 3.3.9. Keywords: Digital Transformation- Mobile Application- UTAUT-2- SmartPLS-SEM Share Link | Plain Format | Corresponding Author (Patricia Isabel Eugenie Evelien Rompis Muhaling)

35	Digital Business Strategy	ABS-49
An NLP Approach in Sentiment Analysis, Detecting Emotion, and Classifying Attitude for Measurement of Company^s Online Reputation Nindya Athifa Khalisa- Gadang Ramantoko- Siska Noviaristanti Magister Manajemen, School of Economic and Business, Telkom University Abstract In a world already dominated by the internet, a new concept emerged that defines customer opinion in cyberspace as a company^s reputation. Today all institutions, authorities, organizations, and even individuals have an online reputation. A company^s online reputation can be seen from reviews, comments, and social media posts made by consumers. It is important to collect, process, and analyze comments left on online media, as it can affect the credibility, sales, and progress of a company especially in the digital banking industry. This research offers a new conceptual method that operationalizes research concepts from previous research to measure online corporate reputation using three frameworks namely experience, emotion, and attitude of consumers. This conceptual method is rooted from NLP for sentiment analysis of experience, detection of emotion, and classification of attitude. From these three-components framework, the score will be made in the aggregate to explain the reputation of the company as well as in a unit of data for descriptive analysis. The conceptual method sees an application opportunity in digital banking sector, where the outcome can then be compared with the rating, number of reviews, and maturity of the digital bank. Keywords: Digital bank, online reputation, emotion detection, attitude classification, conceptual method. Share Link | Plain Format | Corresponding Author (Nindya Athifa Khalisa)

36	Digital Business Strategy	ABS-63
Harmonizing Government Regulations Using ^Bigram Wordprint^: A Conceptual Framework Isnina Ashri*, Gadang Ramantoko*, and Helni M Jumhur* Magister Manajemen, School of Economics and Business, Telkom University. Abstract Harmonizing law into regulation process in Indonesia is tedious and time consuming. This is the case of Omnibus Law process. Omnibus Law on Job Creation Law is a simplification of regulations, especially in licensing process to make it easier for business actors to open their businesses in Indonesia. One thing that can help realize the ease of opening new businesses and support efforts the government is an OSS-RBA system, this system is built to adjust the Job Creation Law so that can encourage the spirit of simplification of business licensing and therefore avoid overlapping of regulations in Indonesia. This study aims to develop a conceptual framework of a system that enable parties concerned to foresee if the product of regulations in the form of Government Regulation (Peraturan Pemerintah), as derivatives of Omnibus Law, overlap one to another. The method resides on regarding the Ministerial Decree as conceptual corpora. Using the text mining and NLP methods, the suspected overlap conceptual corpora are further processed into features called bigram wordprint. Chisquare test and visualization graph is then carried out to investigate the depth of overlap. The system is intended to study patterns in each regulation (eleven Government Regulations) and compare each of these patterns to the patterns of Master regulation (Peraturan Pemerintah No 5/2021). Keywords: Regulation, conceptual corpora, text mining, NLP, bigram wordprint. Share Link | Plain Format | Corresponding Author (Isnina Ashri -)

37	Digital Business Strategy	ABS-67
Will digital literacy moderate the relationship between digital capabilities and the performance of MSMEs in Indonesia? Dodie Tricahyono (a), Ahmad Iman Sudrajat (b) (a), (b) School Economics and Business Telkom University Abstract The digitization of MSMEs is a major government program that aims to transform and encourage MSMEs to enter digital platforms, in the region, nationally, and global platforms. The Indonesian government has targeted at least 30 million Micro, Small and Medium Enterprises (MSMEs) entrepreneurs to be digitized by the end of 2024. The digitization of MSMEs is not the same as digitalization in large companies because most of the assets, businesses, and capabilities are outside the company. Thus, it is still questionable whether the digitization of MSMEs will have a positive influence on organizational performance, especially financial performance. This research aims to test whether the digital capabilities possessed by MSMEs can improve their performance. In addition, this study will test whether digital literacy has a moderating effect on the relationship of digital capabilities and MSMEs^ performance. Respondents to this study were 400 MSME owners/managers spread throughout Indonesia. The research will use SMART-PLS, as a data processing tool. It is hoped that the results of this study will provide a clear model for the emergence of an effective MSME digitization program. Keywords: Digital capabilities, digital literacy, MSME performance, Indonesia Share Link | Plain Format | Corresponding Author (Dodie Tricahyono)

38	Digital Business Strategy	ABS-75
DETERMINING THE MARKETING STRATEGY OF TENANT FOOD & BEVERAGES USING ASSOCIATION RULES AT THE BOARDING LOUNGE INTERNATIONAL TERMINAL 3 SOEKARNO-HATTA AIRPORT Kahfi Akbar Ramadhan, SE., Dr. Gadang Ramantoko, Ir. DEA., Siska Noviaristanti, S.Si., M.T, Ph.D Telkom University Abstract One of the airports managed by PT Angkasa Pura II (Persero) is Soekarno Hatta International Airport which is the busiest aviation hub in the Southeast Asia Region and the largest airport which are divided based on the destination of the airlines. The object of research is Terminal 3 for international departures with a non-aeronautical business stream category. The non-aeronautical business at Soekarno-Hatta International Airport consists of various business categories. These business categories are retail, advertising, food & beverages, utilities fees, lounges, duty free, land transportation, public parking and others. The one of the business categories to be researched is the food & beverages category at the boarding lounge international terminal 3 Soekarno-Hatta Airport. The purpose of this study is to find out what food & beverages products are most often purchased in the international boarding lounge area of Terminal 3 Soekarno-Hatta using the concept of market basket analysis, increase sales from tenants using a cross selling strategy, and provide recommendations for increased purchases transactions on the order management tenant service at the Terminal 3 international boarding lounge using association rules. The data collection method is carried out using secondary tenant data, originating from transaction data for purchasing products made by customers through the E-Pos Collection System (ECSyS) platform belonging to PT Angkasa Pura II (Persero). Data processing for associations is carried out using the R Studio application with following the criteria of Support, Confidence and Lift by searching product items that are frequently purchased by customers (Frequently Items). Based on the results of research, and using cross selling method can be used by tenants as a method to determine the right policy and as a 4P marketing strategy for customers based on the results of association rules to be able to provide product promotion program. Keywords: Market Basket Analysis, Cross Selling, Frequently Items, Association Rules Share Link | Plain Format | Corresponding Author (Kahfi Akbar Ramadhan)

39	Digital Marketing	ABS-10
The effect of Brand Image, Price, Trust, and Value on Repurchase Intention Antiseptic Bath Soup Lifebuoy Resi Resmawati (a) Indrawati, PhD (b) a. Faculty of Economic and Business, Magister Management Telkom University, Bandung Indonesia Resiresmawati07[at]gmail.com b. Lecturer of Faculty Economic and Business Telkom University, Bandung Indonesia Indrawati[at]telkomuniversity.ac.id Abstract The Covid 19 pandemic has changed peoples behavior and consumption patterns. It also affects sales at a company. The demand for various product categories is increasing, one of which is hygiene products. Since the emergence of the covid 19 virus, people are increasingly maintaining cleanliness and also health. In this case, many companies or businesses issue hygiene and health products, including antiseptic bath soap products. Antiseptic bath soap is one of the products that have become a staple for human life. Therefore, as the population grows, the need for soap also increases. In Indonesia itself antiseptic bath soap brand Lifebuoy has gained a good brand image in the eyes of its consumers, this can be seen from the data of the top brand brand index in 2019 until 2020, lifebuoy managed to occupy the first position in controlling the market share of bath soap in Indonesia. Being a brand that occupies the position of Top of Mind is seen from several factors, especially judging from the brand image in the eyes of its consumers. The purpose of this research is to build a research framework, which helps companies to build a good brand image, appropriate pricing strategies, value offered and also build customer trust. The implications of this research for academic are expected to present a new model of consumer buying behavior. This research belongs to quantitative research that uses descriptive design. The sampling technique used is purposive sampling. The questionnaire survey method was used to collect data from a minimum of 269 people using Lifebuoy products, mainly women aged 17 until 55 years, with the spread of questionnaires online. Keywords: Brand Image, Price, Customer Trust, Value, Repurchase Intention Share Link | Plain Format | Corresponding Author (Resi Resmawati)

40	Digital Marketing	ABS-11
THE EFFECT OF HEDONIC SHOPPING MOTIVATION AND SALES PROMOTION ON IMPULSE BUYING THROUGH POSITIVE EMOTION AS INTERVENING VARIABLES ON THE MARKETPLACE SHOPEE Ria Santi Aprilia (1), Indrawati (2), Indira Rachmawati (3) Faculty of Economic and Bussines, Telkom University, Bandung, Indonesia Abstract Shopee is the brand use most often and top of mind e-commerce by consumers with the highest consumer penetration and the highest transaction value in Indonesia compared to other e-commerce. This study aims to determine the effect of Hedonic Shopping Motivation and Sales Promotion on Impulse Buying with Positive Emotion as an intervention in the shopee marketplace. The sampling technique used was non-probability sampling with purposive sampling to 269 respondents. Data analysis using Structural Equation Modeling (SEM) which is processed using SmartPLS. The results showed that Hedonic Shopping Motivation had a significant positive effect on Impulse Buying, Sales Promotion had a significant positive effect on Impulse Buying, Positive Emotions had a significant positive effect on Impulse Buying, Hedonic Shopping Motivation had a positive and significant effect on Positive Emotions, Sales Promotion had a positive and significant effect on Positive Emotions, Hedonic Shopping Motivation have an indirect effect on Impulse Buying and Sales Promotions have an indirect effect on Impulse Buying. Keywords: Hedonic Shopping Motivation, Sales Promotion, Positive Emotions, Impulse Buying, Shopee Share Link | Plain Format | Corresponding Author (Ria Santi Aprilia)

41	Digital Marketing	ABS-16
STRATEGY TO INCREASE ARPU OF PREPAID CUSTOMERS HIGH VALUE TELKOMSEL (CASE OF PREPAID CUSTOMERS IN THE JABOTABEK AREA OF JABAR) Purnama Adhiputra(a*), Dr Maya Ariyanti(b) Faculty of Economic and Business, Telkom University, Jawa Barat Abstract In 2019, Telkomsel Jabotabek Jabar listed itself as the operator with the highest number of customers compared to its competitors with a contribution of 35.9%. Telkomsel Jabotabek Jabar^s biggest revenue came from the use of the Internet with a contribution of 70.3%, followed by the use of Voice & SMS at 22.1%, and Digital 7.6%. Based on the customer category, Telkomsel Jabotabek Jabar categorize customers based on subscription period (Length of Stay / LOS) and average usage for 3 months (Average Revenue Per User / ARPU) where customers with LOS > 6 months and ARPU > IDR 100,000 or known as a High Value customer, contributes 63.5% of total revenue based on March 2020 period data. This research was made to examine how to increase revenue from High Value customers where segmentation will be created based on customer behavior, then from the segmentation results will be determined what marketing tactics will be used based on the concept of E-Marketing mix by utilizing the resources of Telkomsel Jabotabek Jabar. As for the target of this research was the Pre-Paid customers that were included in the High Value category due to the contribution of the largest number of Pre-Paid customers and its revenue. The data collection method will use the Pre-paid customer population data along with variables that have been determined based on internal data (Big Data), then create a cluster using the K-Means Clustering method. From the specified number of clusters, characteristics of customers will be obtained which will become the basis for determining the marketing strategy that will be personalized to each customer. The theoretical approaches used in this study are Market Segmentation, Customer Behavior, Marketing Mix, and Personalized Marketing. Data analysis and processing was performed using Hadoop software and Phyton. Keywords: Segmentation, High Value, Personalized, Big Data, dan Clustering Share Link | Plain Format | Corresponding Author (PURNAMA ADHIPUTRA)

42	Digital Marketing	ABS-20
THE EFFECT OF SOCIAL MEDIA MARKETING FACEBOOK TOWARDS PURCHASE INTENTION OF SECURITY TRAINING PT. CARAKA SAKTI UTAMA Al Amin Magister Management Telkom University Abstract There are 2 million people work as security officers in Indonesia. This jobs demand increases year by year along with the development and improvement of companies in Indonesia. To be a security officer, someone needs to reach at least Gada Pratama qualification. PT. Caraka Sakti Utama is one of official companies that conduct security training in West Java which has legal permit from Police Chief of Republic Indonesia. There are 200 security training companies located in West Java that makes tight competition among companies. To attract more customers, PT. Caraka Sakti Utama uses 7 media social platforms especially Facebook. Official Facebook of PT. Caraka Sakti Utama has 13.000 followers, 242.000 reach of audience, 4.418.000 fans page appearance, 7.673 fans page likes, and 48.800 interaction every month. This amount significantly affects number of student enrolment of Security training. Number of students increase every year and gain higher number compared to other companies that do not use Facebook as marketing channel According to previous study, it is stated that social media has significant impact on purchase intention. Social Media marketing as a part of Digital marketing contributes to build a trusted brand, improves business perform, measures business activity, improves customer satisfaction, and increases sales. Based on the information above, this study is aimed to analyze how digital marketing strategy e.g. Opinion Seeking, Viral Advertisement, Brand Page Commitment, Lack of Irritation has effect to Brand Awareness and EWOM so that affect to Purchase Intention. This study uses Quantitative Method. Population of this study is prospective costumers who follow PT. Caraka Sakti Utama Facebook account and reached promotion by marketing activity. Sample of this study is 210 participants. Sampling Technique used in this study is Sample random sampling. Data analysis technique used in this study is Structural Equation Modelling (SEM) that is SmartPLS. Keywords: Social Media Marketing, Brand Awareness, Electronic Word of Mouth, SEM, SmartPLS Share Link | Plain Format | Corresponding Author (Al Amin)

43	Digital Marketing	ABS-31
Brand Placement Effectiveness on TV Series moderated by Identification with Character Haryantiningrum, Yeshika Alversia Master of Management, Faculty of Economics and Business, Universitas Indonesia Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430 Abstract Brand placement has become an emerging marketing tactic considering its approach to persuade broader audience in a more natural way without openly coming across as an advertisement directly targeted to them. This paper describes how brand placement can be an effective strategy by measuring key indicators such as brand placement memory, brand salience, attitude toward the brand, and behavioral intention. By using SEM method, this study inspects how Indonesian brand placement strategy in an international drama affected Indonesian audience. Furthermore, we suggest that level of connectedness between an audience and their identification with character might be a significant moderating variable for brand placement effectiveness - which was very limited in previous research. The case study for this research is brand placement strategy of Kopiko candy on popular Korean drama Vincenzo, with 631 Indonesian audience surveyed as respondents. Our hypotheses suggest that a brand placement exposure will positively affect audience in terms of their brand placement memory, brand salience, brand attitude, and behavioral intention - and the more they identify with the character, the stronger the impact. Finally, this study provides insights for marketers to make the most out of this marketing strategy, both effectively and efficiently. Keywords: digital marketing, product placement, brand placement, brand placement memory, brand salience, brand attitude, behavioral intention, identification with character Share Link | Plain Format | Corresponding Author (Haryantiningrum -)

44	Digital Marketing	ABS-33
The Effect of Social Media Marketing with Facebook as Their Communication Media on Brand Awareness on SME Products Hanifa Ajeng Supartiwi (a), Maya Ariyanti (b) Faculty of Ecomonic Business, Telkom University, Bandung, Indonesia Abstract One of the impacts of the information technology revolution that affects the business aspect is the digital transformation in the trade sector, one of which is in people is buying and selling activities from conventional methods to using social media. However, based on information from the Ministry of Cooperatives and Small and Medium Enterprises, that SME is the main players in the trade sector in Indonesia, have not yet carried out digital transformation, this makes it difficult for these products to develop in other areas and causes SME income to fluctuate because they still use conventional methods. Therefore, the aim of this research is to find out how the effect of digital transformation performance namely social media marketing when applied to SME products as a communication medium. The results of this study refer to how the adaptation of digital transformation in SME to customer brand awareness from content uploaded by Opak Cimanggung is social media accounts, because it is important for SME sellers to know customer perceptions of Opak Cimanggung is SME products. Identification is done based on the dimensions of social media marketing on brand awareness by using quantitative methods using non-probability sampling and purposive sampling as many as 385 samples. Our data collection technique uses an online questionnaire that is distributed to Facebook users who live in Rancaekek - Cicalengka, who have purchased and followed the Opak Cimanggung Facebook account. Keywords: Social Media Marketing, Facebook, Communication Media, Brand Awareness, SME Share Link | Plain Format | Corresponding Author (Hanifa Ajeng Supartiwi)

45	Digital Marketing	ABS-35
THE EFFECT OF E-SERVICE QUALITY ON RE USE OF APPS ON CODASHOP APPLICATION USERS HILAL NABIL ABDILLAH, MAYA ARIYANTI, SRI WIDIYANESTI Telkom University Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257 Abstract The development of smartphone use continues to change, especially in the entertainment and gaming categories. In Indonesia, the use of smartphones is 125.6% of the total population. This increase is in line with the development of the game industry, which has changed a lot, not only in terms of technology but also a business model where almost all games have a microtransaction business in it. The trend of public spending for mobile game transactions also continues to increase from year to year. This high market is an opportunity for business players engaged in game credit top-up. However, companies in this field have not paid attention to E-Service Quality so that they only have low ratings and reviews given by customers on Google Play are still a lot of complaints, one of the business people in this field is the Codashop application. Therefore, in-depth analysis of theory-based research is very important to understand the main factors consumers use online services. This study aims to measure customer satisfaction in the reuse of a service using a model where E-Service Quality is measured using four dimensions, namely Customer Service, Security & Privacy, Fulfillment and Design Apps. Hypotheses were developed to describe the relationship between variables. The proposed conceptual framework of the extended E-Service Quality model will determine and assess consumer behavior in reusing an online service. This study uses the method used is non-probability sampling with quantitative data collection using distributed questionnaires. The data analysis technique used is SEM (Structural Equation Modeling), with the help of SmartPLS 3.2.9 . software Keywords: Apps Design, Fulfilment, Security & Privacy, Customer Service E-service Quality, Customer Satisfaction, Re Use Apps, Codashop. Share Link | Plain Format | Corresponding Author (Hilal Nabil Abdillah)

46	Digital Marketing	ABS-53
The Influence of Social Media Marketing Activities on Brand Equity and Customer Response of Shopee Indonesia on Instagram Sarah Khairunnisa Zukhrufiah Mulyawan, AMA Suyanto a, b) Telkom University Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257 *saraahmulyawan[at]student.telkomuniversity.ac.id Abstract Shopee is one of the largest e-commerce in Indonesia and has the most users compared to its competitors. Shopee uses Instagram to stay connected with its users. Shopee manages Instagram to form its brand equity. The brand equity can generate consumer responses to Shopee. Although Shopee is the ruler of the e-commerce market in Indonesia, several things show that Shopee loses compared to its competitor. This study aims to determine the influence of Shopee^s social media marketing activities on Instagram on Shopee^s brand equity, the influence of Shopee^s brand equity on customer response, and the influence of Shopee^s social media marketing on customer response. This research uses the quantitative method. A non-probability sampling technique is used. This study has 485 respondents with two criteria- followers of Shopee Indonesia^s Instagram and have made several purchases through Shopee. This study uses Structural Equation Modeling (SEM) by using SmartPLS. The results showed that trendiness was the most important component of Shopee^s social media marketing activities on Instagram. Shopee^s social media marketing activities on Instagram had significant effects on Brand Association, Brand Awareness, Perceived Quality, E-WOM, and Commitment. Perceived Quality had significant effects on E-WOM and Commitment. In addition, Brand Association had significant effects on Commitment, but not on E-WOM. Brand Awareness had no significant effects on E-WOM and Commitment. Keywords: Social Media Marketing Activities, Brand Equity, Customer Response, Shopee, E-Commerce. Share Link | Plain Format | Corresponding Author (Sarah Khairunnisa Zukhrufiah Mulyawan)

47	Digital Marketing	ABS-54
Measuring The Customer Loyalty Through Relational Benefit On A Silver Jewelry Store Jurry Hatammimi, Adiesty Nur Aini Fatin Telkom University Abstract There is a lack of consumer loyalty to the silver jewelry sellers. One of the strategies to increase loyalty is to do relationship marketing which has an impact on relational benefits. Therefore, this study aims to measure the effect of relational benefits on customer loyalty at a silver jewelry store. Data collection in this study was carried out by distributing questionnaires to 300 respondents. Respondents involved in this study were customers from the silver jewelry store A who had transacted at the store. The data analysis technique used is simple linear regression. As one of the few studies discussing jewelry retail, the result of this study shows that relational benefits have a significant and positive impact on customer loyalty of 40.4 percent. The company is also advised to increase the special treatment benefit to get a very good perception with a higher value for the relational benefit variable. Keywords: Relational Benefit, Customer Loyalty, Silver Jewelry Share Link | Plain Format | Corresponding Author (Jurry Hatammimi)

48	Digital Marketing	ABS-55
The Role of Online Video Reviews towards E-commerce Purchase intention in Indonesia : Mediating role of Perceived Risk Dennis Soetanto Faculty of Business and Economics, University of Indonesia Jalan Salemba Raya No.4, Jakarta 10430, Indonesia Abstract During the rapid development of internet usage in the 21st century, more and more consumers are using the internet as a medium when finding information to determine a product attributes or specifications. Among the three types of goods in the SEC product classification framework, consumers are faced with a higher degree of uncertainty when making purchasing decisions on experience and credence goods compared to search goods. The purpose of this study was to determine the effect of online customer reviews and the importance of retailer attributes on the purchase intentions of experience goods on Indonesian e-commerce marketplace platforms with perceived risk as a mediation. The findings of this study reveal that online video review has a significant positive impact on purchase intention but an insignificant impact on perceived risk, the importance of retailer attributes has a significant negative impact on purchase intention and a significant positive impact on perceived risk. Keywords: EWOM- Online Video Review- Purchase Intention- Perceived Risk- E-commerce Share Link | Plain Format | Corresponding Author (Dennis Soetanto)

49	Digital Marketing	ABS-56
Most Wanted Brand Attributes: Student Perceived Values of Private Universities in Surabaya Ferry Jaolis, Trixie Nova Bella Tandijaya & Serli Wijaya Faculty of Business and Economics, Petra Christian University of Surabaya, Indonesia Abstract The rising quantity of private universities in Indonesia creates a heightened competition in delivering the added values most wanted by, especially, their potential students. Although creating a point of difference is a major move by most universities, the marketing department tends to communicate this differential advantage in a corporate-centric manner, neglecting the perspective of the recipients (i.e., the potential students). Literature has shown that most previous studies have adopted service quality or customer perceived value constructs to measure higher educational values and linked it with students^ behavioral intentions. This research aims to explore students^ most wanted added values or brand attributes of selected private universities in Surabaya. Precoded themes guide the research using constructs from previous studies- student perceived values, brand trust, and enrolment intention. A series of in-depth interviews were conducted on twelve current students of universities in inquiry to confirm pre-coded and generate emerging themes from the conversations. A thematic analysis applied to the verbatim transcripts revealed four major student perceived values: functional, social, epistemic, emotional, conditional, and an emerging value termed as symbolic value. These inductively-generated students^ perceived values represent the particular university^s attributes taken into consideration prior to enrolment, which consecutively affect their level of satisfaction during their study. Keywords: : brand attributes, student perceived values, brand trust, brand satisfaction, enrolment intention, private university Share Link | Plain Format | Corresponding Author (Serli Wijaya)

50	Digital Marketing	ABS-78
Analysis of Factors Affecting Adoption of Orbit Product using Modified Unified Theory of Acceptance and Use of Technology 2 Model Zahra Rizky Dwita Anissa School of Economics and Business, Telkom University, Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257, Indonesia *zahrarda[at]student.telkomuniversity.ac.id Abstract The COVID-19 pandemic has had a major impact on various sectors, including the telecommunications sector. The Telkom Group sees this as a positive impact in accelerating digital services to the entire community by providing adequate support for digital connectivity infrastructure, digital platforms, and digital services. Digital shift is the key for telecommunication companies around the world. To accelerate the support of digital services that are available to the entire community, Telkom has launched products that have added value at more affordable prices, especially during the COVID-19 pandemic, namely the Orbit product. Orbit is Telkomsel^s Wireless Home internet product through the Telkomsel 4G LTE network which is useful for helping customers or users to be more productive with a stable internet connection with the convenience of simple modem settings through one application. By November 2021, Orbit^s sales had dropped. This is the impetus for the importance of conducting research that aims to determine what factors and how much influence they have on consumer decisions to adopt Orbit services. This research was conducted by a survey through a questionnaire. Then the data processing and analysis were carried out descriptively and quantitatively using the Modified Unified Theory of Acceptance and Use of Technology (Modified UTAUT) Model where the forming factors were Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Price Value, and Connectivity. The research will be initiated by conducting a pilot test to collect initial data which will later be used to test the validity and reliability of the survey tool that has been developed. After that, data were collected with a total of 400 respondents and then the data would be processed using SPSS and SmartPLS 3.3. Keywords: Fixed Wireless Access, Orbit, Modified Unified Theory of Acceptance and Use of Technology 2 Share Link | Plain Format | Corresponding Author (Zahra Rizky Dwita Anissa)

51	Digital Marketing	ABS-84
The Influence of Attitude toward User Generated Content (UGC) In TikTok on Purchase Intention Karina Dwi Pramesti (a), Yeshika Alversia (b) Faculty of Economics and Business, Universitas Indonesia, Jakarta, Indonesia Abstract TikTok users in Indonesia are growing rapidly. The user can directly connect with information from User Generated Content in TikTok which can attract consumers^ attention to evaluate the product before making purchases. This study examines the effect of TikTok users^ attitudes toward UGC on consumer purchase intention. This study proposes a model that assesses the influences of attitude toward UGC in TikTok on purchase intention and brand engagement, perceived source credibility, perceived source homophily, perceived benefits, and information quality as the antecedents of attitude towards UGC. This study uses purposive sampling from TikTok users in Indonesia who have watched UGC on TikTok. The structural equation model was used to see the relationship between variables. The findings imply that attitude toward UGC in TikTok has a significant effect on generating purchase intention. The results provide a better understanding of digital marketing by examining the influence of consumer attitudes toward user-generated content shared on social media. Keywords: Attitude towards UGC- Brand Engagement- Information Quality- Perceived Benefit- Perceived Source Credibility- Perceived Source Homophily- Purchase Intention Share Link | Plain Format | Corresponding Author (Karina Dwi Pramesti)

52	Digital Marketing	ABS-86
RE-POSITIONING AN M-HEALTH APPLICATION BASED ON USER PERCEPTION USING PERCEPTUAL MAPPING (A CASE OF KIMIA FARMA MOBILE IN INDONESIA) Rafiqah Khairunnisa S.M. (a), Dra. Indrawati MM., Ph. D (a), Dr. Maria Apsari Sugiat, SE, MM (a) a) School of Business and Economics, Telkom University Jalan Telekomunikasi no. 1 Bandung rafiqahk[at]student.telkomuniversity.ac.id indrawati[at]telkomuniversity.ac.id mariasugiat[at]telkomuniversity.ac.id Abstract The health industry in Indonesia is currently still in the reform phase from principle 4.0 to principle 5.0. PT. Kimia Farma Tbk requires a more integrated system for each party, which can connect every individual according to their needs, provide concrete information, and provide optimal medical care based on consumer needs. The formation of consumer behavior that is more technologically literate when faced with health makes the pharmaceutical market increasingly competitive and requires factors that drive company value to survive and win in the competition. Currently, the efforts made by PT. Kimia Farma Tbk to make it easier for its patients to access health services and medicines is by creating a super app called Kimia Farma Mobile. Kimia Farma Mobile comes with a simple and user-friendly UI/UX, has a complete range of products, offers booking health check-up services with a network of clinics and the nearest pharma chemistry lab. This application has a good rating on the Playstore with reviews that are dominated by 5 stars, but when compared to competitors such as Halodoc and Alodokter the percentage of mobile pharma chemical downloads is still very below competitors. The purpose of this study was to analyze the positioning of the three medical applications (Kimia Farma Mobile, Halodoc, and Alodokter) from user perceptions in Indonesia. The analysis is done by Perceptual Mapping with Multidimensional Scaling method. The model of the research framework is designed based on a literature study and is motivated so that the attributes used are in accordance with the object in this study, namely medical applications. Data was collected through an online survey (GoogleForns) and collected from 400 respondents who used the three medical applications (Kimia Farma Mobile, Halodoc, and Alodokter) in Indonesia. All data collected were verified for validity and reliability. The data analysis technique used is Multidimensional Scaling (MDS) visualized by perceptual mapping. Keywords: Positioning-Perceptual Mapping-Multidimensional Scaling-M-Health-Customer Perception Share Link | Plain Format | Corresponding Author (Rafiqah Khairunnisa)

53	Digital Operation and Services	ABS-88
Analysis of Multichannel Service Delivery Quality on Customers^ Continued Engagement Intention: A Context of Multichannel Service in Indonesia Retail Industry Ediashta Narendra (a), Rifelly Dewi Astuti (b) Faculty of Economic and Business, Universitas Indonesia Abstract The development of information and communication technologies (ICT) has led to the transition of retail industries from traditional (i.e., brick and mortar) to digital and internet-based exchanges. Further, the transition also led to the combination of both channels to enhance the seamless customer experience in the extant multichannel service, promoting a shift from siloed multichannel to integrated multichannel business. With increasing attention from both academic and industrial approaches, the growth of multichannel is proposed to serve customers effectively. This study adopted a quantitative method approach, using the conceptualization of multichannel customer experience as an analytical guideline. Then, this study draws on a nomological model that hypothesizes customer experience (containing utilitarian, aesthetic appeal, and playfulness) as a linking instrument between multichannel service delivery quality (MSDQ) and continued engagement intention (CEI). The CEI is adopted because it represents tangible evidence to assess the service quality perceived by customers rather than the experience itself. Supplementary, customer involvement posits a moderating effect of MSDQ on customers^ experiences, which adds alternative insight to the findings. Perceived compatibility is also posited as a mediating variable between the relationships between customer experience and CEI. To achieve the research objective, data was collected from multichannel shoppers in Indonesia (n = 400). The findings show that the conceptualized model was a good predictor of CEI. Limitations and implications of this study are further discussed. Keywords: Multichannel service, Customer experience, Customer Involvement, Perceived compatibility, Engagement intention, Service quality, Multichannel service delivery Share Link | Plain Format | Corresponding Author (Ediashta Narendra)

54	Digital Operation and Services	ABS-94
FIRST LEVEL HEALTH FACILITIES IN BENGKULU PROVINCE: THE ACCEPTANCE AND USE OF AN ONLINE QUEUE SYSTEM Abdul Mukti (a), Arviansyah (b) Master of Management, Faculty of Economics and Business, Universitas Indonesia E-mail: abdul.mukti02[at]ui.ac.id- arviansyah[at]ui.ac.id Abstract In January 2020, BPJS Kesehatan presented an online queue system that is integrated with the JKN Mobile Application (National Health Insurance) and the Pcare Application (Primary Care) in all Indonesian First Level Health Facilities (FKTPs). However, the system poses some challenges, and an evaluation of such implementation has not yet been available. This study aims to analyze the acceptance and use of the online queuing system by the First Level Health Facilities (FKTP) using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Attitude is added as an independent variable as its influence on intention to use in prior studies. This study surveyed the use of the online queuing system by FKTPs in Bengkulu Province using report data for June 2021. Two hundred sixteen respondents (heads of FKTPs who have implemented or installed the online queue system) joined the survey. The data is analyzed using the PLS-based SEM. The results show that Effort Expectancy, Social Influence, Facilitating Conditions, and Attitude had a positive and significant effect on Behavioral Intention to use the online queuing system. This study is expected to contribute to policy formulation and consideration in improving the quality of services in FKTP, especially the online queuing system, and provide additional scientific information for researchers and practitioners in the health technology sector. Keywords: Online queue system, FKTP, UTAUT, acceptance and use, PLS-SEM. Share Link | Plain Format | Corresponding Author (Abdul Mukti)

55	Digital Sustainable Entrepreneurship	ABS-22
Addressing SDG 4 in Digital Sustainable Entrepreneurship: The What, How, and Why Ratna Lindawati Lubis (a*), Khusnul Heikal Irsyad (b) a) Faculty of Economics and Business, Telkom University Jl. Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Bandung, 40257, Indonesia *ratnalnugroho[at]telkomuniversity.ac.id b) Faculty of Economics and Business, Telkom University Jl. Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Bandung, 40257, Indonesia Abstract In the last decades, Sustainable Development Goals (SDGs) have become an essential topic of discussion for scholars and practitioners concerned with environmental issues. Since the Brundtland Report, sustainable development has steadily gained popularity to become one of the most critical environmental discourses today. Together with innovation, businesses are believed to be partly responsible for upsetting the balance of economically driven, socially driven, and ecologically driven. Critically, Sustainable Entrepreneurship (SE) or green entrepreneurship or ecopreneurship is increasingly cited as a critical sector that can bring about sustainable transformation in production and distribution. Due to its growing recognition as a driver of sustainable development, SE or ecopreneurship is subject to research across many scientific disciplines. Thus, this paper aims to systematically analyze the case studies and outline how sustainable development influences ecopreneurial activities and vice versa. The result reported in this paper aims to describe the evaluation of what, how, and why the ecopreneurs play their role in addressing SDG 4 ^Quality Education^ gained from their green business. However, the findings on how ecopreneurship activities contribute to the achievement of SDG 4 are still limited and should be addressed by further research. Keywords: Sustainable Development Goals (SDGs)- Sustainable Entrepreneurship- ecopreneurship- SDG 4 ^Quality Education^ Share Link | Plain Format | Corresponding Author (Ratna Lindawati Lubis)

56	Digital Sustainable Entrepreneurship	ABS-23
Identifying the Driving Forces of Digital Sustainable Entrepreneurship: A Triple Bottom Line in Business Model Canvas to Achieve SDGs Ratna Lindawati Lubis (a*), Saalik Abdul Goffar (b) a) Faculty of Economics and Business, Telkom University Jl. Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Bandung, 40257, Indonesia *ratnalnugroho[at]telkomuniversity.ac.id b) Faculty of Economics and Business, Telkom University Jl. Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Bandung, 40257, Indonesia Abstract The concept of entrepreneurship in the digital era has been developed rapidly in recent years, and it has a more significant impact on a company^s sustainable innovation capabilities. In the digital era, entrepreneurship has gradually become a spiritual trait of organization members and appears on all levels of an organization. This research examines the impact of entrepreneurship on a company^s sustainable innovation capability in the digital era from the perspective of a Triple Bottom Line (TBL). Through the semi structured in-depth interview, the empirical data were collected with entrepreneurs who participated in ^Pasar Sehat Bandung^ event. The results show that entrepreneurial organizations have adopted innovative approaches to promote Sustainable Development Goals (SDGs) with digital technologies. This research emphasizes the critical role of entrepreneurship on enterprises^ sustainable innovation capability. It discusses that digital sustainability can spur empirical advances in Sustainable Entrepreneurship (SE), innovation, and strategy with the potential to impact society to achieve the SDGs positively. Keywords: Sustainable Development Goals (SDGs)- Digital Sustainable Entrepreneurship- Triple Bottom Line- Business Model Canvas Share Link | Plain Format | Corresponding Author (Ratna Lindawati Lubis)

57	Digital Sustainable Entrepreneurship	ABS-73
THE FACULTY READINESS TO FOSTER ENTREPRENEURIAL UNIVERSITY AGENDA (CASE STUDY: FACULTY OF COMMUNICATION, BANDUNG UNIVERSITY) Cristovao Moniz Joao, Astri Ghina Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Telkom Abstract Entrepreneurial University (EU) plays an important role in the digital economy era where knowledge is encouraged to be commercialized into products that can be utilized by the wider community. Many universities in Indonesia have adopted the EU as part of their vision that must be realized to achieve sustainable development education. This vision will become a faculty strategy as a learning unit under the university. However, there are still few faculties that evaluate the extent to which their efforts have been effective in realizing the EU. This study aims to evaluate the readiness of the faculty of communication in realizing the EU agenda which is the vision of Bandung University. The aspects used as a guide to evaluate are based on The HEInnovate self-assessment tool by OECD/EU (2019). Those aspects are leadership and governance, organizational capacity: funding people and incentives, entrepreneurial teaching and learning, preparing and supporting entrepreneurs, digital transformation and capability, knowledge exchange and collaboration, the internationalized institution, and measuring impact. The research method used is a case study with a qualitative approach. The respondents were seven of faculty^s top management such as the dean, vice dean and the head of study program. The research finding show that the eight aspects of the EU have been implemented but are not yet optimal. It happens due to the challenges of an entrepreneurial ecosystem that has not been integrated within universities. This situation has an impact on faculty^s efforts to pursue EU agenda. This research is expected to identify strengths, weaknesses, and opportunities that can be used as guidelines for open discussion to formulate an effective improvement action. The results of this study open opportunities for further research using mix methods so that the efforts made in realizing the EU can be supported by more objective quantitative data. Keywords: Entrepreneurial University, Entrepreneur, Sustainable Development, OECD, Entrepreneurial Ecosystem Share Link | Plain Format | Corresponding Author (Astri Ghina)

58	Digital Sustainable Entrepreneurship	ABS-100
Factors influencing sustainable entrepreneurship intention among university students: An agenda for sustainable entrepreneurship programs Arien Arianti Gunawan- Ratna Lindawati Lubis Telkom University Abstract This study aims to explore and investigate the current knowledge and intention for SE among private university students. We argue that it is crucial to support the undergraduate students with sufficient theoretical knowledge and practical skills on SE. Yet, the current literature rarely discussed about how private university students foreseen SE, university support, and their intention to build sustainable start-up. To understand how bachelor students of a business school perceived sustainable entrepreneurship, we used focus group discussions (FGD). This study conducted three online FGDs with 14 representatives of bachelor students (registration year 2018) from the school of economics and business in one of the top private universities in Bandung, Indonesia. The collected data are processed by coding the information using open coding and axial coding technique. Once the data is categorized into themes, then the findings are discussed based on the previous literature. First, this study found that the students^ knowledge about the concept of regular and sustainable entrepreneurship differs significantly. SE is mostly understood as a business with economic sustainability. It is clear that the students are lacking of SE knowledge. Second, since the students are exposed to regular entrepreneurship theories and practices, their intention to build a sustainable venture is rather low. Third, according to the students, support from the university is also lacking for both regular and sustainable entrepreneurship. This study is expected to enrich sustainable entrepreneurship literature by enhancing the readers^ knowledge about SE practices in higher education. It also contributes to the literature by providing more insights on the context of developing country such as Indonesia and in information and technology university. Although technology is closely associated with efficiency in production, the university does not necessarily embed sustainability in the curriculum. Keywords: Sustainable entrepreneurship- intention- university support Share Link | Plain Format | Corresponding Author (Arien Arianti Gunawan)

59	Digital Talent Management	ABS-3
Rethinking Digital Talent Core Competencies Irrestry Naritasari Universitas Indonesia PT Jasa Marga (Persero) Tbk Abstract Facing industry 4.0, Industry nowadays in Indonesia is expected to create and develop Digital Talent. Earliest in the 2022, SOE Ministry sets up the target of 80. 000 SOE employees to be technology literate. Therefore, the SOE Ministry creates ^Making Digital Talent BUMN (SOE)^. There are also another programme to creates Digital Talent by Government as well as Private Company through Digital Talent Scholarship, Tokopedia Academy, etc. These programme exists since Indonesia is lacking Digital Talent. Based on World Bank Study, Indonesia Labour is not yet ready to face the changes driven by Technology Advances due to critical shortage of skills in both managerial and professional workers. As far as Industry put the concern to Digital Talent issues, creating and developing Digital Talent in Industry is quite challenging. A lack of consensus of what Digital Talent is, what competencies needed to be Digital Talent, and how to measure Digital Talent makes Industry makes Industry lose the way to create and develop Digital Talent. For example, if Digital Talent is associated with advance technological skills, thus, companies need to recruit only those with advance technology skills (i.e. programming and data) and/or develop their existing employee to acquire advance technology skills. However, defining Digital Talent from technological skills only is too limited. Some job positions indeed must posit advance technology skills (i.e. data scientist, data analyst, product manager), however, other job positions may not need to be advanced. It may not be essential for managerial workers to be expertise in technology, but they must understand the logic to eventually solve the problem and take the right decision. Therefore, the Digital Talent is way beyond technological skills. Technological skill is important, but it is not the main competency for Digital Talent. The aim of this paper is to gain understanding of Core Competencies needed for Digital Talent. This paper will discuss Keywords: Digital Talent- Competency Share Link | Plain Format | Corresponding Author (Irrestry Naritasari)

60	Digital Talent Management	ABS-6
Career Adaptability and Occupational Future Time Perspective on Career Planning and Its Implication towards Turnover Intention: Evidence from Indonesia Banking Sector Seleta Fitriani, Putri Mega Desiana Faculty of Economics and Business, Universitas Indonesia Prof. Dr. Sumitro Djojohadikusumo Street UI Depok 16424, Indonesia Abstract Employee turnover rate in Indonesia banking sector is quite high which above the ideal level of 10% and the rate of salary increase is the lowest compared to other sectors. Previous surveys and research showed turnover intention are affected by career growth opportunity which can be accommodated by career planning and occupational future times perspective (OFTP) which can affect personal actions. The purpose of this study was to determine the relationship between relevant factor for career planning such as career adaptability based on career construction theory to the career planning itself and the implication towards turnover intention. This relationship will be mediated by occupational future times perspective (OFTP) as a construction mechanism. This study uses quantity approach and Structural Equation Modelling (SEM) to test the study hypotheses. The survey questionnaire was gathered from 100 full-time employees in the banking sector. Expected results are career planning and OFTP negatively impact turnover intention, OFTP mediates the indirect positive impacts of career adaptability on career planning, and Career Planning mediates the indirect negative impacts of OFTP on turnover intention. Keywords: turnover intention, career planning, occupational future time perspective, career adaptability. Share Link | Plain Format | Corresponding Author (Seleta Fitriani)

Page 2 (data 31 to 60 of 95) | Displayed ini 30 data/page
<< PREV 1 2 3 4 NEXT >>

Powered By Konfrenzi Standard 1.832M-Build3 © 2007-2026 All Rights Reserved