THE FACULTY READINESS TO FOSTER ENTREPRENEURIAL UNIVERSITY AGENDA (CASE STUDY: FACULTY OF COMMUNICATION, BANDUNG UNIVERSITY) Cristovao Moniz Joao, Astri Ghina
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Telkom
Abstract
Entrepreneurial University (EU) plays an important role in the digital economy era where knowledge is encouraged to be commercialized into products that can be utilized by the wider community. Many universities in Indonesia have adopted the EU as part of their vision that must be realized to achieve sustainable development education. This vision will become a faculty strategy as a learning unit under the university. However, there are still few faculties that evaluate the extent to which their efforts have been effective in realizing the EU. This study aims to evaluate the readiness of the faculty of communication in realizing the EU agenda which is the vision of Bandung University. The aspects used as a guide to evaluate are based on The HEInnovate self-assessment tool by OECD/EU (2019). Those aspects are leadership and governance, organizational capacity: funding people and incentives, entrepreneurial teaching and learning, preparing and supporting entrepreneurs, digital transformation and capability, knowledge exchange and collaboration, the internationalized institution, and measuring impact.
The research method used is a case study with a qualitative approach. The respondents were seven of faculty^s top management such as the dean, vice dean and the head of study program. The research finding show that the eight aspects of the EU have been implemented but are not yet optimal. It happens due to the challenges of an entrepreneurial ecosystem that has not been integrated within universities. This situation has an impact on faculty^s efforts to pursue EU agenda. This research is expected to identify strengths, weaknesses, and opportunities that can be used as guidelines for open discussion to formulate an effective improvement action. The results of this study open opportunities for further research using mix methods so that the efforts made in realizing the EU can be supported by more objective quantitative data.
