ANALYSIS OF THE ADOPTION OF E-WALLET TO BUSINESS PRINCIPALS IN FOOD AND BEVERAGE SECTOR IN BANDUNG CITY
ANNISA MAHARANI BUDI SANTOSA, MUHAMMAD AWALUDDIN, SISKA NOVIARISTANTI

TELKOM UNIVERSITY

Abstract

The presence of digitalization makes all activities carried out by individuals and companies easier because of the assistance of the latest technology. The whole word has been experiencing digitization and Indonesia has become one of the countries that have participated in digitizing. This state of affairs have driven its government to take one concrete step by creating a program named ^Making Indonesia 4.0^. This program consists of five priority sectors, namely, the textile, automotive, electronic, chemical and food and beverage sectors.
The result of the Indonesia Industry 4.0 Readiness Index (INDX) survey shows that the readiness of business principals to adopt technology refers to the INDX result at a value of 2.47, where the optimal value is at a value of 3.51 - 4.00. This is in contrast to data on E-wallet users in Indonesia, which tends to increase every year with the prediction that in 2025, there will be 202 million users. The types of food and beverage sector in Bandung City include catering services, restaurants/canteen/hawker food centres, with a total of 3.283 business principals.
The purpose of this study is to find out about the factors that influence business principals in Bandung to adopt the use of E-Wallet in food and beverage sector. This study is conducted by using the UTAUT-2 model with the addition of the Trust Variable. This study uses quantitative methods, of which population consists of business principals in the food and beverage sectors in Bandung City. The sampling method used are simple random sampling, as well as the Lemeshow technique to obtain the final total sample of 384. The data were analysed using LISREL with Structural Equation Modelling (SEM) technique.

Keywords: Technology Adoption, E-Wallet, UTAUT-2, Trust

Topic: Digital Business Strategy