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:: Abstract List ::
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Tourism and Hospitality |
ABS-52 |
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The Role of Entrepreneurial Motivation and Personal Independence on the Success of Coffee Shop Businesses in Pinrang Regency
Muhammad Arifin, Muh. Arif, Rita
Makassar Tourism Polytechnic
Abstract
Abstract
This study aims to analyze the role of entrepreneurial motivation and personal independence in influencing the success of coffee shop businesses in Pinrang Regency. The background of this research stems from the increasing number of coffee shops that function not only as economic enterprises but also as social and cultural spaces. However, business performance varies- some coffee shops thrive while others struggle to adapt. This research employs a qualitative method with a case study approach through in-depth interviews and direct observations of business owners. The results show that entrepreneurial motivation, both intrinsic such as the desire for economic independence and extrinsic such as social status improvement, plays a vital role in driving business persistence. Meanwhile, personal independence contributes to strategic decision-making, innovation, and resilience in competition. The interaction between motivation and independence creates a synergy that fosters business success, where motivation serves as the driving force and independence as the means of realization. Therefore, entrepreneurial motivation and personal independence complement each other in determining the success of coffee shop businesses in Pinrang Regency. This study contributes to the psychological-based entrepreneurship literature and provides practical insights for entrepreneurs and policymakers in developing the creative economy sector.
Keywords: entrepreneurial motivation- personal independence- business success- coffee shop- Pinrang Regency
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| Corresponding Author (Muh Arif)
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| 122 |
Tourism and Hospitality |
ABS-173 |
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Educating Stewards, Building Skills: A Tahfiz-Led TVET And Edu-Tourism Model for Sustainable Blue Economy
Nooraslinda Abdul Aris (1)*, Mira Susanti Amirrudin (2), Muhammad Imran Muhd Irsham (1), Wan Edura Wan Rashid (3)
(1) Faculty of Accountancy, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia.
(2) Accounting Research Institute, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
(3) Institute of Business Excellence, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
Abstract
Tahfiz Institutions (TIs) are increasingly exploring entrepreneurial ventures to ensure financial sustainability and provide practical skills training. However, there is limited understanding of how these faith-based schools successfully navigate different business sectors. This study examines how two TIs in Selangor, Malaysia, a diversified TVET-based and edu-tourism service, utilize their unique assets to develop viable business models. A qualitative comparative case study was employed, drawing on primary data from semi-structured interviews with Tahfiz leaders, supplemented by observational site visits. The analysis was framed through an integrated lens of stakeholder theory, the resource-based view (RBV), and Islamic ethics. The findings reveal two distinct pathways to success. The diversified TVET model thrives by building a broad network of local B2B/B2C stakeholders and leveraging its ^Tahfiz brand^ as a marker of trustworthiness for transactional services, underpinned by ethics like trustworthiness (amanah). In contrast, the edu-tourism model competes on a unique experiential offering, where its strategic resources are the natural environment and a ^Tahfiz hospitality^ brand, operationalized through ethics of stewardship (khalifah) and gentleness. The study concludes that the ^Tahfiz brand^ is a versatile strategic resource, but its economic value is context-dependent. Thus, a modular framework for Tahfiz entrepreneurship is proposed, demonstrating that success is not determined by a single model but by strategically aligning stakeholder management, resource mobilization, and ethical principles with the specific demands of the chosen sector. This provides an actionable blueprint for other faith-based institutions seeking economic self-sufficiency.
Keywords: Tahfiz Education, Technical and Vocational Education and Training (TVET), Edu-Tourism, Sustainable Blue Economy
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| Corresponding Author (Nooraslnda Abdul Aris)
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| 123 |
Tourism and Hospitality |
ABS-175 |
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Managing Homestay for Sustainable Benefits: A Seasonality Perspective
Ilham Junaid, Muhammad Dzakwan Mufadhdhal Ilam
Politeknik Pariwisata Makassar
Abstract
Accommodation is a primary need for tourists during their stay at a tourism destination. Residents in rural areas are encouraged to manage homestays to meet these accommodation needs. However, the economic benefits of managing homestays tend to decline when the number of tourists decreases due to seasonal factors. This study uses seasonality as a conceptual framework to analyze homestay management in Marinsouw and Pulisan Villages, located in North Minahasa Regency, North Sulawesi. The objectives of the study are to: 1) identify the determinant factors of sustainable homestay management, and 2) outline strategies for homestay management that lead to sustainable economic benefits. The study utilized qualitative data gathered from direct visits and interviews with homestay managers, conducted in 2025. The results indicated that homestay managers have not yet achieved sustainable economic benefits. Three main factors contributing to the decline in these economic benefits include: the availability of events in the village, a limited number of guests visiting rural areas, and the location of both tourist attractions and homestays. To optimize sustainable homestay management, this study proposes three steps: First, enhance the role of rural residents as key actors in local tourism organizations. Second, foster collaboration and partnerships with external stakeholders in planning and implementing tourism events. Third, improve homestay management through digital marketing, effective hospitality practices, and alignment with tourist needs. Seasonality poses a significant challenge for homestay management in marine and rural destinations. However, by understanding the underlying factors of homestay management, it is possible to address unsustainable practices. This study outlines factors related to seasonality within tourism studies and offers practical recommendations for stakeholders in tourism destinations to manage homestays sustainably.
Keywords: Economic benefits, Likupang, homestay, seasonality, sustainable benefits,
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| Corresponding Author (Ilham Junaid)
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| 124 |
Tourism and Hospitality |
ABS-176 |
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DEVELOPMENTOF A COMMUNICATIVE ENGLISH TRAINING MODEL FOR TOURISM BUSINESS ACTORS IN SOUTH SULAWESI^S LEADING DESTINATION
Muh. Yahya, Muh. Kasim, Rangga Saputra
Politeknik Pariwisata Makassar
Abstract
This research aims to develop a Communicative English Training Model for tourism business actors in South Sulawesi leading destinations with a focus on Tana Toraja and Bulukumba. The study addresses the urgent need to strengthen English communication skills among local tourism stakeholders in order to improve service quality, competitiveness, and visitor satisfaction in an increasingly globalized tourism industry. Using a mixed method Research and Development approach based on the ADDIE framework Analysis, Design, Development, Implementation, and Evaluation, the study integrates quantitative and qualitative techniques to ensure contextual and empirical validity. Findings from the English Proficiency Test show that most participants are at the intermediate level, with stronger receptive skills in reading and listening compared to productive skills in speaking and writing. Interviews and group discussions reveal that each occupational group, including souvenir sellers, homestay managers, cafe owners, and tour guides, has specific communicative needs linked to their service contexts. The study identifies Communicative Language Teaching and Task Based Language Teaching as effective pedagogical foundations for contextualized training, with emphasis on role plays, service simulations, and audiovisual based learning. Perceptual data indicate that participants respond positively to experiential, collaborative, and practice oriented learning approaches that prioritize fluency, confidence, and cultural interpretation skills over grammatical accuracy. Intrinsic motivation to improve service professionalism and cross cultural interaction emerges as a major factor contributing to learning success, despite challenges such as limited time and post training continuity. The resulting Communicative English Training Model provides a context sensitive and participatory framework that aligns English for Specific Purposes with the communicative realities of tourism. This study contribute
Keywords: English training, communicative competence, tourism business actors, CLT, ADDIE model.
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| Corresponding Author (Muhammad Yahya)
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| 125 |
Tourism and Hospitality |
ABS-179 |
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Patterns of Sustainable Tourist Mobility in Mamasa Regency, West Sulawesi Province
MARGARETHA WADID RANTE
POLITEKNIK PARIWISATA MAKASSAR, INDONESIA
Abstract
This study aims to map tourist travel patterns and design sustainable tourism routes in Mamasa Regency, West Sulawesi, to address the dominance of stop-over patterns that are transactional, short-term, and lead to unequal distribution of economic benefits and cultural preservation. Adopting the Research and Development (R&D) approach according to Sugiyono (2017), the study was conducted through five stages: identification of potential and problems, data collection (in-depth interviews, field observations, and document analysis), product design, validation by three experts from the government, tourism industry, and academic sectors, and product revision. Based on the theoretical framework of Lau & McKercher (2006), it was found that the Chaining Loop pattern is most consistent with the principles of sustainability, as it is able to distribute tourist flows to remote areas, extend the duration of stay, and strengthen socio-cultural interactions and the local economy. The results of the study produced two sustainable tourism routes-the Mamasa Heritage Loop (3 days 2 nights) and the Mamasa Deep Immersion (4 days 3 nights)-which systematically integrate environmental, socio-cultural, and economic pillars. The final product, a map and route guide, is expected to serve as an operational reference for stakeholders in the development of community-based, inclusive, and sustainable tourism
Keywords: tourism travel, Lau & McKercher theory, sustainable tourism routes, development research, travel patterns
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| Corresponding Author (Margaretha Wadid Rante)
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| 126 |
Tourism and Hospitality |
ABS-186 |
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Blue Economy as a New Direction for Marine Tourism Development to Achieve Sustainable Development Goals at Tanjung Karang Beach
Farhan Nur, Rasmi Nur Anggraeni, Burhanuddin, Cinby Cantika Wijaya
Palu Muhammadiyah University
Abstract
This study aims to analyze the application of the Blue Economy concept in
the development of marine tourism at Tanjung Karang Beach, Donggala Regency,
and how this implementation contributes to the achievement of the Sustainable
Development Goals (SDGs). This study uses a descriptive qualitative approach with
data collection techniques through observation, interviews, and documentation.
Research informants consisted of local government, tourist visitors, and communities
engaged in economic activities in the tourist area. The results show that the local
government has begun to integrate Blue Economy principles through various
programs such as marine environmental education, strengthening coastal ecotourism,
and monitoring marine tourism activities as an effort to maintain the sustainability of
the marine ecosystem. However, the level of public and visitor understanding of the
Blue Economy is still limited, although sustainable practices such as maintaining
beach cleanliness and not damaging the marine ecosystem have been naturally
implemented. Tourism development at Tanjung Karang Beach has been proven to
have a significant economic impact through increased business opportunities and
community income. However, the community hopes for more intensive training and
outreach regarding sustainable tourism management. Overall, the implementation of
the Blue Economy at Tanjung Karang Beach has the potential to support the
achievement of the Sustainable Development Goals. Collaboration between the
government, community, business actors, and tourists is an important key to realizing
sustainable marine tourism development.
Keywords: Blue Economy, Sustainable Development, Sustainable Development Goals
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| Corresponding Author (CINBY CANTIKA WIJAYA)
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