The Role of Entrepreneurial Motivation and Personal Independence on the Success of Coffee Shop Businesses in Pinrang Regency
Muhammad Arifin, Muh. Arif, Rita

Makassar Tourism Polytechnic

Abstract

Abstract

This study aims to analyze the role of entrepreneurial motivation and personal independence in influencing the success of coffee shop businesses in Pinrang Regency. The background of this research stems from the increasing number of coffee shops that function not only as economic enterprises but also as social and cultural spaces. However, business performance varies- some coffee shops thrive while others struggle to adapt. This research employs a qualitative method with a case study approach through in-depth interviews and direct observations of business owners. The results show that entrepreneurial motivation, both intrinsic such as the desire for economic independence and extrinsic such as social status improvement, plays a vital role in driving business persistence. Meanwhile, personal independence contributes to strategic decision-making, innovation, and resilience in competition. The interaction between motivation and independence creates a synergy that fosters business success, where motivation serves as the driving force and independence as the means of realization. Therefore, entrepreneurial motivation and personal independence complement each other in determining the success of coffee shop businesses in Pinrang Regency. This study contributes to the psychological-based entrepreneurship literature and provides practical insights for entrepreneurs and policymakers in developing the creative economy sector.

Keywords: entrepreneurial motivation- personal independence- business success- coffee shop- Pinrang Regency

Topic: Tourism and Hospitality