Managing Homestay for Sustainable Benefits: A Seasonality Perspective Ilham Junaid, Muhammad Dzakwan Mufadhdhal Ilam
Politeknik Pariwisata Makassar
Abstract
Accommodation is a primary need for tourists during their stay at a tourism destination. Residents in rural areas are encouraged to manage homestays to meet these accommodation needs. However, the economic benefits of managing homestays tend to decline when the number of tourists decreases due to seasonal factors. This study uses seasonality as a conceptual framework to analyze homestay management in Marinsouw and Pulisan Villages, located in North Minahasa Regency, North Sulawesi. The objectives of the study are to: 1) identify the determinant factors of sustainable homestay management, and 2) outline strategies for homestay management that lead to sustainable economic benefits. The study utilized qualitative data gathered from direct visits and interviews with homestay managers, conducted in 2025. The results indicated that homestay managers have not yet achieved sustainable economic benefits. Three main factors contributing to the decline in these economic benefits include: the availability of events in the village, a limited number of guests visiting rural areas, and the location of both tourist attractions and homestays. To optimize sustainable homestay management, this study proposes three steps: First, enhance the role of rural residents as key actors in local tourism organizations. Second, foster collaboration and partnerships with external stakeholders in planning and implementing tourism events. Third, improve homestay management through digital marketing, effective hospitality practices, and alignment with tourist needs. Seasonality poses a significant challenge for homestay management in marine and rural destinations. However, by understanding the underlying factors of homestay management, it is possible to address unsustainable practices. This study outlines factors related to seasonality within tourism studies and offers practical recommendations for stakeholders in tourism destinations to manage homestays sustainably.
