IMPLEMENTATION OF INTEGRATED MODEL BASED ON THE INTERNAL STRENGTH AS A BUSINESS DEVELOPMENT OF MUSHROOM AGROINDUSTRY Novi Haryati, Ardaneswari Dyah Pitaloka Citraresmi
Faculty of Agriculture, Universitas Brawijaya
Faculty of Agricultural Technology, Universitas Brawijaya
Abstract
Mushroom is a profitable product in Indonesia because it is easy to cultivate, has short planting time, does not require extensive planting land, and the price of post-harvest products is quite high. To face increasingly fierce competition, mushroom agro-industry actors need to apply management strategies as an effort to increase business competitiveness. This research aims to (1) understand BMC mapping to identify the condition of the existing mushroom agro-industry business model, (2) identify the strengths, weaknesses, opportunities and threats of mushroom agro-industry based on BMC elements, (3) formulate a business development strategy and (4) determine priorities for alternative strategies for business development strategies for mushroom agro-industry. This research is a mix method research, and located in Malang Raya. The study was conducted during April - December 2020, and mostly used primary data. The results show that it has a good BMC model, the mushroom agroindustry has a high chance of overcoming threats. The business development strategy is by increasing diversification of mushroom-based products, there is assistance from the government in the form of adequate technology and equipment, therefore it is important to have good partnerships with mushroom farmers.
