Analysis of The Challenges for Achieving Business Agility in The Agroindustry with Interpretive Structural Model (ISM) Approach Puti Retno Ali (a), Machfud (b), Sukardi (c), Erliza Noor (d), Dwi Purnomo (e)
a,b,c,d) Department of Agro-industrial Technology, Faculty of Agricultural Technology,
Bogor Agricultural University, Bogor, Indonesia
e) Department of Agro-industrial Technology, Faculty of Agricultural Technology,
Padjajaran University, Bandung, Indonesia
Abstract
Indonesia poultry industry has very tight competition, both internal and external. In the national level, competition from upstream to downstream is controlled by a few players, both of whom control more than fifty percent of the market share in Indonesia. The obstacles faced for export is the health issues related to Avian Influenza, means export is still beyond capabilities for the chicken meat. Therefore, poultry industry must have business agility to survive in the business. Business agility is the ability of an organization to embrace the market by responding effectively and quickly to opportunities and threats found in the internal and external environments. The purpose of this paper is to work out the connection between the challenges and to spot the main influential challenge to achieving business agility with Interpretive Structural Modelling. Seven numbers sub element of relevant challenges is identified from the literature and discussion with the business agility expert and the poultry industry practitioners. The structured challenge model will help to know the interdependence of the challenges to achieve business agility.
Keywords: agroindustry; business agility; chicken meat industry, ISM
