The Effect of Facilities Layout and Services on Visitors Comfort in Keboen Kopi Karanganjar Agro-tourism Blitar Heptari Elita Dewi, Riza Adityawati, Heru Santoso Hadi Subagyo
Agricultural Socio Economics, Faculty of Agriculture, University of Brawijaya
Abstract
Facilities layout and services are supporting system in agro-tourism to increase visitor interest. This study aimed to analyze the effect of facilities layout and service on visitors comfort at Keboen Kopi Karanganjar Agro-tourism Blitar. There were 100 respondents selected, and the study used the accidental sampling method. The statistical tools used were Structural Equation Model with Partial Least Square technique to find out the effect of facility layout and services (exogenous variable) on visitors comfort (endogenous variable). The results of the study showed that variable of layout facilities had no significant effect on visitors comfort, while the services variable had a significant effect on visitors comfort. This study advice to repair of damaged roads, add driving directions, facilities renewal, one-way system improvement, adding facilities such as entertainment, toilets, trash cans, and improve their services by upholding the attitude of friendly, informative, and reliable.
