Digital Storynomics Training for Promoting the Green Tourism Action Plan in Sukaharja Village, Bogor Regency Wibowo, Setiawan (a*), Hasan, Rinie Octaviany (b), Darmawan, Daddy (c)
a) Library and Information, State University of Jakarta
Jalan Rawamangun Muka Raya No.11, Jakarta Timur, DKI Jakarta 13220, Indonesia
*setiawan_wibowo[at]unj.ac.id
b) Travel Agency Business, State University of Jakarta
Jalan Rawamangun Muka Raya No.11, Jakarta Timur, DKI Jakarta 13220, Indonesia
c) Community Education, State University of Jakarta
Jalan Rawamangun Muka Raya No.11, Jakarta Timur, DKI Jakarta 13220, Indonesia
Abstract
Sukaharja Village, Sukamakmur Subdistrict, Bogor Regency, possesses abundant natural potential that can be developed as a green tourism destination. However, this potential has not been optimally managed due to the community^s low digital literacy-particularly among the Tourism Awareness Group (Pokdarwis)-in promoting the village^s assets, as well as weak sustainable tourism management. This community service initiative aims to empower the community through Digital Storynomics training, a marketing approach based on digital storytelling, to promote the Green Tourism Action Plan. The implementation method includes stages of socialization, intensive training, mentoring, and evaluation. The training covers the creation of digital content (photos, videos, and compelling narratives) using technological devices, the development of marketing strategies on social media platforms (Instagram, TikTok, YouTube), and the formulation of environmentally friendly tourism business plans. The results demonstrate a significant improvement in partners^ ability to create digital promotional content and design measurable marketing strategies. Outputs such as promotional videos, digital posters, scientific articles, and mass media publications have been successfully produced, ultimately expected to sustainably increase tourist visits and community income. This activity aligns with the Sustainable Development Goals (SDGs), specifically focusing on Goal 8 (Decent Work and Economic Growth) and Goal 15 (Life on Land).
Keywords: digital storynomics- green tourism- action plan- tourism village
