INOVASI PEMBERDAYAAN PRODUK UNGGULAN DAERAH: SINERGITAS DINAS, TEKNOLOGI TEPAT GUNA DAN MEDIA DIGITAL UNUTK UMKM BATIK BAKARAN Diana Laily Fithri, Diah Ayu Susanti, Rochmad Winarso, Achmad Ridwan
Universitas Muria Kudus
Universitas Muhammadiyah Kudus
Abstract
The community service activities for the superior products of Pati Regency in the second year have been going well by involving synergy between higher education institutions, the Cooperatives and MSMEs Office, and batik business partners. The program started with socialization and access to capital, followed by training in product photography and the provision of a mini studio that produced more attractive batik catalogs. Training in marketing management and website creation also helped partners utilize digital media as a promotional tool. In the implementation phase, appropriate technology (TTG) such as a marketing website, ergonomic colet tables, night boilers, and batik drying rooms successfully improved production efficiency and quality. In addition, management and financial mentoring strengthened the independence of partners in managing their businesses. The websites www.yuliatiwarno.com and www.misihbatik.com are now online showcases that expand market reach, while the product catalog from photography training supports more professional promotion. Overall, these activities can enhance the competitiveness, productivity, and sustainability of Batik Bakaran SMEs, as well as provide a strong foundation for future branding and marketing development.
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