PENINGKATAN DAYA SAING DAN KEBERLANJUTAN USAHA KECIL DI MERUYA SELATAN MELALUI PELATIHAN DIGITAL MARKETING Mirza
Fakultas Ekonomi dan Bisnis/Magister Manajemen, Universitas Mercubuana, Indonesia)
email : mirza[at]mercubuana.ac.id
Abstract
Not many small business owners in South Meruya use Digital Marketing Tools in marketing activities. So it is necessary to conduct Digital Marketing Training to improve the knowledge and skills of small business owners in using several Digital Marketing tools and increase the frequency of use of digital marketing tools by small businesses which ultimately have an impact on increasing sales, market share, competitiveness and business sustainability.
Keywords: Small Business, Digital Marketing, Competitiveness and Business Sustainability
