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Abstract
ABS-46
Development Of Green Technology Innovation Through The Company^s Sustainable Growth And Impact on Competitive Advantage
Willyanto Kartiko Kusumo (a*), Albert (b), Anitiyo Soelistiyono (c), Sari Ramadhani (d), Nanang Ari Utomo (e)
Corresponding Author: willyanto kartiko kusumo


Question from Ms. Rr. Lulus Prapti Nugroho S.S
2025.12.16 12:12:13

How relevant do you find the research topic to current trends in the field? Did it
address important issues?

Reply from Dr. willyanto kartiko kusumo
2025.12.16 13:41:08

Green accounting also plays an important role in helping organizations respond
strategically to environmental challenges. This involves the integration of attention
to the environment in the process and decision making. Green accounting as an
organization^s ability to integrate concern for the environment in innovation,
processes, and decision-making. Organizations that apply green accounting
principles tend to be more resilient in the face of regulatory and market changes,
and are able to create sustainable business models. While the focus on sustainability
is increasing, there is still a lack of understanding of the interaction between green
technology innovation, green accounting, sustainable growth, and competitive
advantage. As a result, it is critical to examine how these two breakthroughs
influence competitive advantage and long-term growth. This study intends to
investigate the linkages between these variables and see if Green Technology
Innovation has a beneficial impact on competitive advantage and long-term growth.
Furthermore, this research will look at the impact of green accounting on
environmental performance and innovation outcomes.

Reply from Dr. ALBERT ALBERT
2025.12.17 09:53:00

Thank you for you question. Herewith, the answer:
Green accounting plays an important role in helping organizations respond
strategically to environmental challenges. This involves the integration of attention
to the environment in the process and decision making. Green accounting as an
organization^s ability to integrate concern for the environment in innovation,
processes, and decision-making. Organizations that apply green accounting
principles tend to be more resilient in the face of regulatory and market changes,
and are able to create sustainable business models.

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