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Abstract
ABS-46
Development Of Green Technology Innovation Through The Company^s Sustainable Growth And Impact on Competitive Advantage
Willyanto Kartiko Kusumo (a*), Albert (b), Anitiyo Soelistiyono (c), Sari Ramadhani (d), Nanang Ari Utomo (e)
Corresponding Author: willyanto kartiko kusumo


Question from Ms. Rusdiana Permanasari
2025.12.16 12:58:31

I have three questions :
How does Environmental Disclosure positively contribute to a company^s
Competitive Advantage?
What are the two aspects of performance enhanced by Green Technologies that
ultimately contribute to Competitive Advantage?

Besides enhancing Competitive Advantage, what operational and environmental
benefits are generated by Green Technology Innovation, such as cutting costs,
boosting efficiency, and reducing energy use, waste, and carbon emissions?

Reply from Dr. willyanto kartiko kusumo
2025.12.16 13:31:02

Answer the first question :
Environmental disclosure, or sustainability reporting, contributes positively to a
company^s competitive advantage through several key ways: (a). Increased brand
reputation and trust: transparency in environmental performance builds trust with
consumers, investors, and the public- (b). Better access to capital: more investors
are integrating environmental, social, and governance (ESG) criteria into
investment decisions- (c). Risk management and operational efficiency: disclosure
processes require companies to identify and manage environmental risks (e.g.,
climate change, resource scarcity). (d). Product differentiation and customer loyalty
(e). Attract and retain the best talent and (f). Regulatory compliance and social
legitimacy.
Answer the second question :
Environmentally friendly technologies improve two key performance aspects that
ultimately contribute to competitive advantage: operational efficiency: these
technologies often reduce the consumption of resources (such as energy, water,
and raw materials) and minimize waste, leading to significant cost savings and
increased operational productivity. Reputation and Risk Management: adopting
environmentally sound practices can improve a company^s brand image in the eyes
of consumers, investors, and regulators. It also helps companies comply with
increasingly stringent environmental regulations, thereby reducing the risk of legal
fines and reputational damage.
Answer the third question :
Green Technology Innovation (GTI) provides a range of significant operational and
environmental benefits beyond competitive advantage. The main benefits include:
(a). Cost Savings: implementing a GTI often leads to substantial financial savings.
Optimization of production processes also reduces the cost of raw materials and
waste management. (b). Increased Efficiency: green technologies are designed to
use resources more efficiently. (c). Reduced Energy Consumption: GTI^s main focus
is energy efficie

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