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Abstract ABS-25

The Role of Brand Trust in Mediating the Relationship Between Celebrity Endorsement and Brand Equity on Purchase Intention of Wardah Products in Coastal Cities Any Setyarini1 , Firdaus2 , Sri Sulistiyaningsih3, Rusmiyatun4,Jacobus Wiwin Kuswinardi5 Corresponding Author: any setyarini

Question from Ms. Ayu Nurafni Octavia 2025.12.16 12:19:35 Which factor has the most dominant influence in increasing the purchase intention of Wardah products in coastal cities?

Reply from Ms. Sulistyorini Sulistyorini 2025.12.16 12:37:00 From the various suggestions given, explain which suggestion is more dominant in the research, please provide an explanation, thank you.

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