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Abstract
ABS-77
EMPOWERING COASTAL SMES TO STRENGTHEN SUSTAINABLE DESTINATION IMAGE: A SOCIAL AND CULTURAL PERSPECTIVE IN COASTAL COMMUNITIES
Aldina Shiratina, Adnan Rajak
Corresponding Author: Dr. Aldina Shiratina, S.E., M.SI


Question from Mr. Raden Danang Aryo Putro Satriyono
2025.12.16 10:23:34

How does the integration of digital marketing and knowledge management, mediated
by entrepreneurial marketing, significantly enhance the business performance of
coastal Muslim fashion SMEs in Indonesia, and in what ways does this digital
transformation empower these enterprises to act as resilient cultural agents that
strengthen the sustainable destination image of coastal cities amidst environmental
and market pressures?

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