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Abstract
ABS-46
Development Of Green Technology Innovation Through The Company^s Sustainable Growth And Impact on Competitive Advantage
Willyanto Kartiko Kusumo (a*), Albert (b), Anitiyo Soelistiyono (c), Sari Ramadhani (d), Nanang Ari Utomo (e)
Corresponding Author: willyanto kartiko kusumo


Question & Answer to the Presentation

Question from Dr. any setyarini
2025.12.16 15:56:20

How can a company^s sustainable growth encourage the development of green technology?^
Replies:

Reply from Dr. willyanto kartiko kusumo
2025.12.17 09:36:15

Sustainable growth drives green technologies by creating market demand, financial
returns (saving energy/operational costs), improved brand image, and regulatory
pressures, forcing companies to invest in renewable energy (solar panels), energy
efficiency, sustainable materials, and innovations such as smart farming and
advanced recycling to reduce emissions, waste, and ecological footprint, while
opening up new economic opportunities and global competitiveness.
Consumer and market demand: environmentally conscious consumers choose
sustainable products and brands, encouraging companies to innovate in green
products (organic fabrics, biodegradable packaging) and environmentally friendly
practices (recycling).
Long-term cost efficiency: initial investments in green technologies (such as solar
panels, LED lights, efficient machinery) reduce operating costs, reliance on fossil
fuels, and waste management costs, providing financial benefits.
Image enhancement and competitiveness: companies that implement sustainability
build positive reputations, attract investors, increase customer loyalty, and excel in
an increasingly environmentally conscious global market.
Innovation and New Economic Opportunities: this drive creates new sectors
(renewable energy, electric vehicles), creates jobs, and fuels R&D for solutions such
as smart farming technology, green buildings, and e-waste management.
Regulation and Policy: governments and policies create stringent fiscal and
regulatory incentives that encourage the adoption of green technologies and the
circular economy.

Examples :
Energy: solar panels, wind turbines, electric vehicle (EV) charging infrastructure.
Production & operations: recycling automation, wastewater management systems,
energy efficient equipment, smart farming (IoT, AI).
Products & materials: Green Building Materials, biodegradable packaging, easily
recyclable products.
Waste management: digital recycling (e-waste), automatic wa


Question from Dr. Ardiani Ika Sulistyawati
2025.12.16 15:53:49

How relevant do you find the research topic to current trends in the field? Did it
address important issues?
Replies:

Reply from Dr. willyanto kartiko kusumo
2025.12.17 09:31:19

Green accounting also plays an important role in helping organizations respond
strategically to environmental challenges. This involves the integration of attention
to the environment in the process and decision making. Green accounting as an
organization^s ability to integrate concern for the environment in innovation,
processes, and decision-making. Organizations that apply green accounting
principles tend to be more resilient in the face of regulatory and market changes,
and are able to create sustainable business models. While the focus on sustainability
is increasing, there is still a lack of understanding of the interaction between green
technology innovation, green accounting, sustainable growth, and competitive
advantage. As a result, it is critical to examine how these two breakthroughs
influence competitive advantage and long-term growth. This study intends to
investigate the linkages between these variables and see if Green Technology
Innovation has a beneficial impact on competitive advantage and long-term growth.
Furthermore, this research will look at the impact of green accounting on
environmental performance and innovation outcomes.


Question from Ms. Rusdiana Permanasari
2025.12.16 12:58:31

I have three questions :
How does Environmental Disclosure positively contribute to a company^s
Competitive Advantage?
What are the two aspects of performance enhanced by Green Technologies that
ultimately contribute to Competitive Advantage?

Besides enhancing Competitive Advantage, what operational and environmental
benefits are generated by Green Technology Innovation, such as cutting costs,
boosting efficiency, and reducing energy use, waste, and carbon emissions?
Replies:

Reply from Dr. willyanto kartiko kusumo
2025.12.16 13:31:02

Answer the first question :
Environmental disclosure, or sustainability reporting, contributes positively to a
company^s competitive advantage through several key ways: (a). Increased brand
reputation and trust: transparency in environmental performance builds trust with
consumers, investors, and the public- (b). Better access to capital: more investors
are integrating environmental, social, and governance (ESG) criteria into
investment decisions- (c). Risk management and operational efficiency: disclosure
processes require companies to identify and manage environmental risks (e.g.,
climate change, resource scarcity). (d). Product differentiation and customer loyalty
(e). Attract and retain the best talent and (f). Regulatory compliance and social
legitimacy.
Answer the second question :
Environmentally friendly technologies improve two key performance aspects that
ultimately contribute to competitive advantage: operational efficiency: these
technologies often reduce the consumption of resources (such as energy, water,
and raw materials) and minimize waste, leading to significant cost savings and
increased operational productivity. Reputation and Risk Management: adopting
environmentally sound practices can improve a company^s brand image in the eyes
of consumers, investors, and regulators. It also helps companies comply with
increasingly stringent environmental regulations, thereby reducing the risk of legal
fines and reputational damage.
Answer the third question :
Green Technology Innovation (GTI) provides a range of significant operational and
environmental benefits beyond competitive advantage. The main benefits include:
(a). Cost Savings: implementing a GTI often leads to substantial financial savings.
Optimization of production processes also reduces the cost of raw materials and
waste management. (b). Increased Efficiency: green technologies are designed to
use resources more efficiently. (c). Reduced Energy Consumption: GTI^s main focus
is energy efficie


Question from Ms. Citra Andriani Kusumawati
2025.12.16 12:42:08

What are the implications of this research finding for manufacturing companies, policy makers, and stakeholders in their efforts to achieve long-term competitive advantage?
Replies:

Reply from Dr. willyanto kartiko kusumo
2025.12.16 13:17:49

This research contributes to companies that want to strengthen sustainability
strategies and use green technologies. Also, this research could help the formulation
of national policies on environmentally sound technology and innovation. Subsequent
research should study the relationship between green technology innovation and
competitive advantage in various industries.

Reply from Dr. ALBERT ALBERT
2025.12.17 10:05:06

Thank you for your good question. Please kindly find below is the answer.
For your information, this research contributes to companies that want to
strengthen sustainability strategies and use green technologies.
Then, this research also could help the formulation of national policies on
environmentally sound technology and innovation.
Subsequent research should study the relationship between green technology
innovation and competitive advantage in various industries.


Question from Ms. Rr. Lulus Prapti Nugroho S.S
2025.12.16 12:12:13

How relevant do you find the research topic to current trends in the field? Did it
address important issues?
Replies:

Reply from Dr. willyanto kartiko kusumo
2025.12.16 13:41:08

Green accounting also plays an important role in helping organizations respond
strategically to environmental challenges. This involves the integration of attention
to the environment in the process and decision making. Green accounting as an
organization^s ability to integrate concern for the environment in innovation,
processes, and decision-making. Organizations that apply green accounting
principles tend to be more resilient in the face of regulatory and market changes,
and are able to create sustainable business models. While the focus on sustainability
is increasing, there is still a lack of understanding of the interaction between green
technology innovation, green accounting, sustainable growth, and competitive
advantage. As a result, it is critical to examine how these two breakthroughs
influence competitive advantage and long-term growth. This study intends to
investigate the linkages between these variables and see if Green Technology
Innovation has a beneficial impact on competitive advantage and long-term growth.
Furthermore, this research will look at the impact of green accounting on
environmental performance and innovation outcomes.

Reply from Dr. ALBERT ALBERT
2025.12.17 09:53:00

Thank you for you question. Herewith, the answer:
Green accounting plays an important role in helping organizations respond
strategically to environmental challenges. This involves the integration of attention
to the environment in the process and decision making. Green accounting as an
organization^s ability to integrate concern for the environment in innovation,
processes, and decision-making. Organizations that apply green accounting
principles tend to be more resilient in the face of regulatory and market changes,
and are able to create sustainable business models.


Question from Ms. SCORINA DWIANTARI
2025.12.16 11:08:20

In the research model, sustainable development acts as a mediator between the
renewable energy and competitive advantage. What is your justification for this?
Replies:

Reply from Dr. willyanto kartiko kusumo
2025.12.16 12:45:51

Sustainable development can serve as a powerful mediator between renewable
energy and competitive advantage, although this relationship is multifaceted and
depends on the specific context of the industry and the market. This mediating role
can be explained through several main mechanisms: (1). Drivers of efficiency and
innovation. Operational efficiency: the adoption of renewable energy often
encourages companies to optimize production processes and overall energy
management, leading to long-term cost efficiency. Product and process innovation:
the focus on sustainability forces companies to innovate, develop more
environmentally friendly products, and find new ways to compete in an increasingly
environmentally conscious market- And (2). Improved reputation and brand image
Consumer appeal: modern consumers are increasingly prioritizing socially and
environmentally responsible brands. The commitment to renewable energy mediated
by the Sustainable Development Framework can increase customer loyalty and
attract new market segments.

Reply from Dr. ALBERT ALBERT
2025.12.17 09:39:54

Thank you for the question. Here is our answer:
This mediating role can be explained through the main mechanisms:
1. Drivers of efficiency and innovation. Operational efficiency which the adoption of
renewable energy often encourages companies to optimize production processes
and overall energy management, leading to long-term cost efficiency.
Product and process innovation: the focus on sustainability forces companies to
innovate, develop more environmentally friendly products, and find new ways to
compete in an increasingly environmentally conscious market
2. Improved reputation and brand image consumer appeal where modern
consumers are increasingly prioritizing socially and environmentally responsible
brands. The commitment to renewable energy mediated by the Sustainable
Development Framework can increase customer loyalty and attract new market
segments.


Question from Dr. Elisabeth Rotua
2025.12.16 11:06:20

How can environmental disclosure and green accounting be leveraged as strategic tools
to strengthen firms^ competitiveness while supporting environmental sustainability in
coastal and industrial regions?
Replies:


Question from Ms. Masine Slahanti
2025.12.16 10:38:12

What extent is sustainable development able to mediate the influence of
environmentally friendly technology and green accounting on achieving competitive
advantage in manufacturing companies in Indonesia?
Replies:


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