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Abstract ABS-77

EMPOWERING COASTAL SMES TO STRENGTHEN SUSTAINABLE DESTINATION IMAGE: A SOCIAL AND CULTURAL PERSPECTIVE IN COASTAL COMMUNITIES Aldina Shiratina, Adnan Rajak Corresponding Author: Dr. Aldina Shiratina, S.E., M.SI

Question & Answer to the Presentation

Question from Mr. Raden Danang Aryo Putro Satriyono 2025.12.16 10:23:34 How does the integration of digital marketing and knowledge management, mediated by entrepreneurial marketing, significantly enhance the business performance of coastal Muslim fashion SMEs in Indonesia, and in what ways does this digital transformation empower these enterprises to act as resilient cultural agents that strengthen the sustainable destination image of coastal cities amidst environmental and market pressures? Replies:

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