WORK HABIT AS A MEDIATOR OF ANALYSIS OF DETERMINANT FACTORS OF BUSINESS INNOVATION SKILLS OF STUDENTS ENTERING MICRO-SMALL ENTERPRISES IN SEMARANG CITY Nunik Kusnilawati (1), Edy Suryawardana (2*), Teguh Ariefiantoro (3), Sugeng Rianto (4), Nining Hidayah (5)
1.2.3.4,5) Department of Management, Faculty of Economics, Universitas Semarang, Indonesia
*edysurya6[at]usm.ac.id
Abstract
Entrepreneurs play a strategic role in the national economic structure. The younger generation is expected and encouraged to contribute to business, even if they have to start from micro/small businesses. One strategic aspect in the development of MSMEs is innovation skills, as they will significantly support the success and sustainability of entrepreneurs. Several determinants of innovation skills still need to be studied/researched, including entrepreneurial competence, entrepreneurial passion, and entrepreneurial culture. Meanwhile, work habits are an alternative mediating factor. From the theoretical study, a hypothesis was developed regarding the relationship between entrepreneurial competence, entrepreneurial passion, entrepreneurial culture, work habits, and innovation skills. The research steps began with data collection, data processing, and data analysis. Sampling used a purposive technique. The measurement scale used a Likert scale with a 5-point response. The research location was Semarang City. Data processing and analysis used SEM-Amos with stages starting from validity and reliability testing, descriptive statistical analysis, and inferential analysis. Meanwhile, for hypothesis testing, significance level testing was used. The results of the study indicate the influence of entrepreneurial competence, entrepreneurial passion, and entrepreneurial culture on innovation skills, both directly and through the mediation of work habits.
