Impact Of Sustainable Human Resource Management And Digital Transformation On Employee Work Wellbeing At Gmf: Examining The Mediating Role Of Employee Empowerment And Moderating Influence Of Organizational Identification Eri Marlapa, Fadjareni Agustin, Sri Marti Pramudena, Anees Jane Ali
Management Department, Faculty of Economic and Business, Universitas Mercu Buana, Jakarta, Indonesia
Management Department, Faculty of Economic and Business, University Sains Malaysia
Abstract
In the era of digital transformation, organizUlangations face significant challenges in maintaining employee work well-being (EWW) while sustaining competitiveness. The Urgency this research lies in the importance of Sustainable Human Resource Management (Sustainable Human Resource Management) as a key strategy to ensure a balance between organizational productivity and employee well-being. This issue is particularly relevant in the aircraft maintenance industry, such as GMF AeroAsia, which has undergone significant changes due to technological advancements and globalization. Therefore, the Objective of this study is to examine the relationship between Sustainable Human Resource Management and EWW, by exploring the mediating role of employee empowerment and intrinsic motivation as well as the moderating influence of organizational identification in this relationship. This study does not solely focus on the direct impact of Sustainable Human Resource Management on employee well-being but also investigates how empowerment and intrinsic motivation strengthen this relationship, along with the extent to which organizational identification moderates the effect. To achieve this objective, the study employs a Method based on a survey approach, collecting data from 312 employees of GMF AeroAsia. Data were gathered through self-administered questionnaires using a five-point Likert scale, and analyzed using Structural Equation Modeling (SEM) and hierarchical regression. The Expected Output, this research aims to contribute theoretically to the development of Sustainable Human Resource Management concepts in the context of digital transformation while also providing practical insights for human resource (HR) professionals in implementing sustainable Sustainable Human Resource Management strategies to enhance employee well-being and organizational competitiveness. Additionally, this research is conducted in collaboration with Assoc. Prof. Dr. Anees Janee Ali from Universiti Sains Malaysia (USM), an expert in International Human Resource Management (IHRM), which enriches the academic perspective. The findings of this research are targeted for publication in a Scopus Q1-indexed international journal, thereby offering substantial academic and practical contributions to researchers and practitioners in the field of HR management, particularly in addressing the challenges of the digital era.
Keywords: Sustainable Human Resource Management, Employee Work Well-being, Digital Transformation, Employee Empowerment, Intrinsic Motivation.
Topic: Governance, Policy, and Education of Coastal Area
