GREEN HUMAN CAPITAL FROM THE MILLENNIAL PERSPECTIVE: IMPLICATIONS FOR GREEN INNOVATION BEHAVIOUR Lenny Nawangsari1, Dudi Permana, Noor Hazlina Ahmad
Management Department, Faculty of Economic and Business, Universitas Mercubuana
Abstract
The growing emphasis on sustainability has encouraged organizations to promote Green Innovation Behavior (GIB) among employees. This study investigates the effect of Green Human Capital (GHC) on GIB, with Green Commitment (GC) and Green Technological Savviness (GTS) as mediating variables, and Perceived Green Organizational Support (PGOS) as a moderating variable. A quantitative approach was employed, using survey data collected from 250 millennial employees across various industries in Indonesia. A structured questionnaire based on validated indicators was used to measure the constructs. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine both direct and indirect effects. The findings reveal that GHC does not have a direct effect on GIB but significantly influences GC and GTS. Furthermore, both GC and GTS have significant effects on GIB and mediate the relationship between GHC and GIB, indicating that green human capital contributes to innovation only when facilitated by organizational commitment and technological capabilities. Meanwhile, PGOS negatively moderates the relationship between GHC and GIB, suggesting that excessive organizational support may undermine employees^ innovative initiative. This study provides a new perspective by integrating GHC, GC, GTS, and PGOS into a single comprehensive model, specifically within the context of millennial employees in a developing country. It challenges the conventional assumption that organizational support always strengthens innovation, and highlights the importance of internal commitment and technological readiness as key enablers of green innovation
Keywords: Green Innovation Behavior, Green Technological Savviness, Perceived Green Organizational Support, Green Commitment, Green Human Capital
Topic: Governance, Policy, and Education of Coastal Area
