Critical Product Features Identification In Online Reviews Using Sentiment Analysis and Kano Model For Product Quality Improvement Murahartawaty Arief (a*) Noor Azah Samsudin (b)
a,b) Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn Malaysia, Persiaran Tun Dr. Ismail, Parit Raja, Batu Pahat, Johor, Malaysia.