Critical Product Features Identification In Online Reviews Using Sentiment Analysis and Kano Model For Product Quality Improvement
Murahartawaty Arief (a*) Noor Azah Samsudin (b)

a,b) Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn Malaysia, Persiaran Tun Dr. Ismail, Parit Raja, Batu Pahat, Johor, Malaysia.

Abstract

Keywords: Critical Product Features- Product Quality Improvement, Online Reviews, Sentiment Analysis, Kano Model

Topic: Information Industry and Management