Value Added Product of Pumpkin Commodity in the Central Area of Banyuwangi Regency Soetriono (1), Djoko Soejono (1), Ariq Dewi Maharani (1*), and Dimas Bastara Zahrosa (1)
1 Department of Agribusiness Faculty of Agriculture University of Jember, Jember, Indonesia
*ariqdewi.faperta[at]unej.ac.id
Abstract
The agricultural industry that is experiencing rapid development is the processing industry of agricultural products which aims to produce new products that are more innovative and ready for consumption by the public. This diversification of food based on local food is very necessary to support the national food security program. In Banyuwangi District has the abundance of pumpkin. Efforts to diversify pumpkin into functional food need to be processed into pumpkin into various food products. The emergence of pumpkin processing industry can play a role as a processing of local resources. The focus of the objectives in this study is the creation of added value products downstream of pumpkin commodities and designing strategies development of pumpkin commodity in the central area of Banyuwangi Regency, both in terms of sustainability, facilities and infrastructure, institutions and policies. This research is conducted in Bayuwangi Regency, East Java. The analytical method used added value analysis and FFA (Force Field Analysis). The results of this study indicate that the processed products produced include dodol and pumpkin sticks. Strategy Diversification of food consumption will provide incentives and incentives for the provision of food products that are more diverse and safe to consume, including local flour-based food products.
Keywords: Pumpkin Commodity, value added, Strategy, FFA
