Coffee Vanilla Development Strategy for Women Farmer Groups in the Forest Area of Senaru P. K. Suparyana, Hayati, D. Septiadi, M. Yusuf and Efendy
Department of Agricultural Socio-Economic, Faculty of Agriculture, University of Mataram
Abstract
Senaru is a village located in the Bayan District, West Nusa Tenggara Province with agricultural and plantation potential. Senaru Village has a variety of potentials that are very suitable for development, one of which is Non-Timber Forest Products (HHBK), namely coffee and vanilla. This study aims to determine the strategy in developing the coffee vanilla business at KWT Amelyna Senaru. Selection of respondents with purposive sampling method, with a total of 15 respondents. This type of research is descriptive research with a strategic management approach consisting of: 1) The data collection stage- 2) The analysis phase- and 3) The decision-making stage. The results showed that the internal conditions were: Quality of the product, Relationship between management and members, Availability of Raw Materials, Low Quality of Human Resources, Limited access to capital, Limited access to market information, 1 type of product, and Lack of promotion. While the external environment is: Demand for vanilla coffee, Development of Information Systems, Production Technology, Ease of duplicating products by competitors, Emergence of new competitors, Rising prices of raw materials and Changes in consumer tastes. The best strategy is to provide production management training and counseling
Keywords: Coffee Vanilla- Business Strategy- Women Farmer Groups
