Analysis of Decision Making In Vegetable Quality Management Using The Analytical Hierarchy Process (AHP) Method (Case Study: Panenmart Makassar Company) Nurliah and Sajriawati
Musamus University
Abstract
The agricultural sector, especially horticultural commodities is currently leading to modern and efficient agriculture, but still maintains quantity, quality and continuity. The impact of modernization in the agricultural sector today is that there are many companies engaged in retailing horticultural commodities (vegetables) based on technology and digitization, one of which is the Panenmart Company. Panenmart is a social-enterprise that develops technology solutions and information systems and helps companies display superior horticultural products that come directly from farmers, namely vegetable products. Through a mobile-based application, the Panenmart Company seeks to provide online food product trading solutions through digital and offline-based applications in order to achieve price stability by shortening the distribution chain from farmers to end consumers. Besides that, it can help farmers in increasing access to markets. Through the approach through the Analytical Hierarchy Process (AHP) method, the problems faced and become priorities in the implementation of integrated quality management at Panenmart Company and the results of the research conducted can provide alternative recommendations for priority improvements in decision making on management issues. quality faced by Panenmart company. The results of the research based on calculations using a Likert scale show that the value on the highest percentage of MMT elements is customer focus, namely 89.45 percent and on MMT principles, customer satisfaction with a score of 94.18 percent with a very important interpretation. The results of processing using the Analytical Hierarchy Process (AHP) method show that the system is an obstacle that is a top priority, so there is a need for improved management for companies in quality control. The right system will support the smooth running of other activities. Constraints caused by the system are in the form of a series of procedures, implementation and supervision that are often overlooked to minimize risks to quality.
Keywords: Quality Management, Panenmart Company, Analytical Hierarchy Process (AHP)
