Village Local Natural Potential Development Model in Merauke Regency Yohanis Endes Teturani1, Poetri Enindah Suradinata2, Fitriani3, Hubertus Oja4
UNIVERSITAS MUSAMUS
Abstract
The purpose of this research is to build a model for developing the natural potential of villages in Merauke Regency. Local Potential in Merauke Regency, each village has almost the same potential, namely fisheries, plantations, agriculture and tourism, but it has not been managed properly so that a significant impact on the welfare of the village community has not been felt. This research will use qualitative methods by conducting field surveys, interviewing informants and collecting secondary data. The results of this study found that the model that became the recommendation of this study was to create and optimize Google My Business (GMB), create and optimize website content, optimize social media (Youtube, Facebook, Instagram), and establish partnerships. With external supporting factors, namely training, budget, ongoing assistance, facilities, entrepreneurial awareness and adequate computer and network facilities. Of course this can be realized if all parties are involved, namely the central government, Regional Government and related SKPD, Village Government, BUMK and managers, Academics/experts, stakeholders, and the community. This strategy is expected to optimize the village^s natural potential so that it can have a good economic impact on the village community.
