Recovery and development of the creative economy fried onions during the covid-19 pancemic in supporting economic growth MF Nurdin1), H Sultan1), SYC Arfah1)
1) Agribusiness Study Program, Agriculture Faculty, Universitas Tadulako
Abstract
The Indonesian economy, especially in Palu, is currently dominated by the MSMEs sector and the creative economy. There was a decrease in the production of fried onions in 2020 for almost all fried onion MSMEs in Palu City. The COVID-19 pandemic has hampered the performance of MSMEs, especially Fried Onion MSMEs in Palu, or unable to carry out their business. This research was conducted on five Fried Onion MSMEs in Palu from March to August 2022. The location selection was made purposively. SWOT analysis was used to analyze the data with a creative economy approach (Penta Helix). The COVID-19 pandemic has had an enormous impact on fried shallot MSMEs in Palu which are a decrease in the number of workers, a reduction in production, and a decrease in sales. These three things influence each other. In addition, these three factors were affected by the difficulty in obtaining raw materials, the application of restrictive policies during the pandemic, and the declining purchasing power of consumers. Several alternative strategies can be applied to recover and develop fried onion MSMEs based on the results of the analysis carried out. In addition, implementing this strategy requires Penta Helix collaboration from MSMEs, Government, Academics, Financial Institutions, and the Community as consumers.
