Market Connection Index (IMC) of Curly Chili Marketing Institutions in Makassar City AN Tenriawaru1), R. Darma 2) and Rustam Abd. Rauf 3)
1,2 = Universitas Hasanudin
3 = Universitas Tadulako
Abstract
The Market Connection Index (IMC) is closely related to the measurement of market integration and the role of marketing institutions. Marketing institutions for the distribution of curly chili, namely traders (wholesale and retail) of chili have an important role in the dynamics of price changes in the reference market and retail market. During the marketing process takes place, marketing costs are required which will then be profitable for the traders involved. This study aims to analyze the level of market integration between the reference market and the curly chili retail market in Makassar City. Data analysis uses IMC analysis through stationary tests and cointegration tests. The results showed that the market integration value for curly chili at the Terong Market and Toddopuli Market was 0.55 which indicated a high short-term market integration. Meanwhile, the integration value of the curly chili market at the Terong Market and Pabaeng-baeng Market was 1.11 indicating that there was low short-term market integration.
